Zonal Head - Farm Mech (Rental Business), Rajasthan

Sarvagram Fincare; Jodhpur; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Sarvagram Fincare seeks a seasoned Zonal Head - Farm Mech to lead the farm rental business, franchise network, and product strategy from Mandor, Jodhpur. You will own partnerships, drive growth with farmers, and oversee key account activities.

Ideal candidates have 5–7 years in farm machinery sales, franchise channel management, and strong leadership. Willingness to travel and an entrepreneurial mindset are essential to scale our operations.

Qualifications

• 5–7 years of experience in specialized farm machinery sales.
• Experience handling channel sales through franchisees/dealers.
• Experience with Key Account Handling of large farmers with direct sales targets.
• Willing to travel and stay away from home.
• Entrepreneurial mindset with end-to-end ownership of the product.
• Strong communication and people skills.

Responsibilities

• Formulate business plan for Farm Business – Rental / Input / Output / Linkages.
• Develop and implement franchisee business plans and budgets.
• Interpret monthly management accounts and benchmark actions.
• Identify training needs and coordinate with training department.
• Support marketing campaigns and national campaigns.
• Plan, monitor and supervise company-owned franchisee machinery operations.
• Lead national marketing initiatives and demos.
• Drive product strategy and define roadmaps based on market trends.
• Coordinate integrations with third-party products and services.
• Conduct primary/secondary research on product aspects and user data.
• Build hypotheses and validate with data and experiments.
• Define success metrics to improve customer efficiency.
• Coach and mentor PMs and Product Operations.

Skills

Strong communication

Organisational skills

Operational skills

People skills

Interpersonal skills

Energetic self starter

Hands-on problem solving

Customer service orientation

Willing to travel

Entrepreneurial mindset

Customer/ Franchise centric thinking

Interpersonal communication

Job description

Background:

Post Grad / MBA in any discipline who have 5-7 years of experience in specialized farm machines (Tractors /Sprayers, Transplanters, Weeders, Reapers, Pumps, etc) Handled channel sales through company franchisees/dealers & Key Account Handling of large farmers with direct sales target .

Location Mandor, Jodhpur

Purpose of Job The role of the Zonal Head - Farm Mech is to manage, develop and grow our Farm rental business , Farm Input / Output & Linkages , Franchise Partners and contribute towards the brand becoming the brand of choice for both potential investors and consumers.

Key Tasks and Responsibilities

• Formulate business plan for Farm Business – Rental / Input / Output / Linkages
• Assist with the development and implementation of Franchisee business plans and budgets
• Interpret monthly management accounts, benchmark and suggest corrective actions where necessary Protect Brand integrity via implementation and measurement of Standards of Operations Programs
• Identify and communicate formal training needs to the training department for training intervention Assist Cluster franchisee manager in selecting and formulating locality marketing strategies in order to increase brand awareness and grow their business
• Ensure implementation of national marketing campaigns. Enforce correct use of all supporting elements i.e. point of sale, premiums etc.
• Planning, Monitoring and Supervising the work of company owned franchisee operated machinery
• Support cluster franchise manager in growing company’s reach through development of new franchisees Lead national marketing initiatives, demos, etc to promote company’s offerings
• Drive product strategy and define product roadmap through careful analysis of customer requirements, market and technology trends and competition.
• Own and drive well prioritised product and feature roadmap that balances metric movers, customer delights and customer asks.
• Solicit ideas for new products from others and contributes ideas for new products.
• Innovate and simplify by challenging the way things are done and develop solutions that make things easier.
• Maintain constant surveillance and awareness of the market and effectively identify customer needs and trends.
• Identify strengths and weaknesses of proposed products relative to the competition and anticipate competitive responses.
• Effectively coordinates and manages the launch of a new product.
• Responsible for carrying out integrations with the third party products and service offerings of partners identified, by acting as a bridge between the partners and the company
• Lead Primary or Secondary research on various aspects of the product including product capability, source databases or sources of data as required from time to time
• Build hypotheses and validate them based on data, user surveys, and or by running small experiments quickly.
• Define and own success metrics to improve customer efficiency and effectiveness
• Coach & mentor PMs, APMs and/or Product operations.

Skills / Attributes –

• Strong Communication, Organisational, Operational and People Skills
• Strong interpersonal skills
• Energetic self starter
• A hands-on approach to problem solving
• Strong customer service orientation
• Willing to travel. Will be required to stay away from home.
• Someone with an entrepreneurial mindset who enjoys taking end-to-end ownership of the product and work across stakeholders to achieve the desired objectives for the product
• Customer/ Franchise Centric Thinking- should be obsessed about customer / Franchise - placing oneself in the position of their customers/franchise to make something amazing for them. Have driven user research and usability studies in the past and are ready to dive into existing app usage data to back hypothesis for development on these platforms
• Good interpersonal communication, both written and verbal. Will be interacting regularly with our customers across the world, our sales team, managers and engineers.

CONTACT US : [e-mail]