Youtube Marketing - Senior Associate at Dhan

Raise Financial Services; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Raise Financial Services in Mumbai seeks a YouTube Manager to own eight channels covering trading, investing, commodities and regional audiences. You will be responsible for channel strategy, creative quality, team leadership, and measurable audience growth across all eight channels.

You will source ideas from market events, product launches, and audience feedback, steering hosts, writers, editors, and designers to deliver compelling video content.

Qualifications

• 3–6 years in YouTube, digital video, financial media, or content strategy.
• Proven experience growing a finance/trading/fintech YouTube channel (Strongly preferred).
• Excellent command of YouTube analytics, SEO, discovery, retention, and packaging best practices.

Responsibilities

• Define positioning, audience, content pillars, and growth goals for eight channels; build annual/quarterly plans and calendars.
• Own end-to-end content journey from idea to publish; leverage market events and product launches.
• Brief hosts, writers, editors; review scripts; participate in scripting/production as needed.
• Own video titles, thumbnails, and hooks; run CTR and retention experiments.
• Track metrics and translate data into creative/strategic decisions.
• Lead a multidisciplinary team of hosts, writers, editors, designers; establish workflows.

Skills

YouTube management

Video strategy

Analytics & SEO

Team leadership

Content scripting

Stakeholder management

Tools

YouTube Studio

Job description

Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users.

We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem.

In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions.

Dhan’s social media presence has been instrumental in our growth and success, and we are excited to scale it further across all platforms. Exceptional content writing skills and a passion for the transformative impact of social media on a company are essential. We seek a team member who shares this vision and enthusiasm.

We're looking for a YouTube Manager to take end-to-end ownership of a portfolio of eight channels spanning trading, investing, commodities, product education, and regional audiences. You'll own channel strategy, creative quality, team leadership, and measurable audience growth, all at once.

Expected Responsibilities:

• Define positioning, audience, content pillars, and growth goals for each of the eight channels; build annual/quarterly plans and weekly programming calendars
• Own the full content journey, idea to publish to post-release analysis, including sourcing ideas from market events, product launches, and audience comments
• Brief hosts, writers, editors, and designers; review scripts for accuracy and clarity; step directly into scripting, packaging, or production when needed
• Own titles, thumbnails, and hooks for priority videos; run structured CTR, retention, and format experiments
• Track views, watch time, CTR, retention, and subscriber growth; turn performance data into specific creative and strategic decisions
• Lead a multidisciplinary team of hosts, writers, editors, and designers; build repeatable workflows from ideation through publishing
• Build interview, podcast, and expert-led series with traders, investors, and analysts
• Partner with Product, Growth, Social, Brand, Design, and Compliance to align content with business priorities

Expected Skills:

• 3–6 years in YouTube, digital video, financial media, or content strategy
• Proven experience growing a finance/trading/investing/fintech YouTube channel (Strongly preferred)
• Strong grasp of financial markets: equities, F&O, commodities, technical/fundamental analysis, investing
• Excellent command of YouTube analytics, SEO, discovery, retention, and packaging best practices
• Comfort with data-driven decisions without losing creative judgement
• Hands-on editing/production familiarity is a plus
• Strong communication and stakeholder management skills

We are a start-up organization focused on fast growth with quality products; hence, the ability to work in a fast-paced environment goes without saying!

Our People & Culture:

People and culture are the most important aspects of our business.

We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits:

Be super obsessed about ensuring customer satisfaction.

(We are here because of our customers, and will be here only if we serve our customers)

We have a single opportunity to serve.

(Our customers will give us one opportunity to serve - we can’t let them down. Be it product, uptimes, customer service or any interaction we have to deliver a wow experience.)

Respect your work, your team, your co-workers and our customers.

(The only way to get respect is to give it first)

Speed is all that matters. Ship right and ship faster.

(You either help the team move ahead fast, or you slow it down. We prefer the first.)

Humility & politeness over arrogance & over-confidence.

(If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.)

Quality over quantity.

(It is fine if you pick up a few things to do, but do them exceedingly well.)

Make your hands dirty irrespective of who you are.

(Our CEO responds to customers every day. Our CTO codes every day. This is us.)

Talent and Competency over Credentials.

Entrepreneurial, ownership driven and disciplined.

(We trust you to help us gain and retain the trust of our customers and our stakeholders)

Less words, more action.

(Believe in something? show it by doing things. Not just by talking about it)

Flat hierarchy with open culture & conversations.

(You are among all of us, and we all are with you)

Passionate about the business you are a part of.

(Do it because you are passionate about it, not because it’s your job.)

Raise is an equal opportunity employer.

(We celebrate diversity and inclusion.

Why Join Raise?

We’ve been recognised as a Great Place to Work for three consecutive years, reflecting the culture we’ve built and the way we work together. At Raise, you’ll experience a flat hierarchy, open conversations, high ownership and a strong bias for action. We value people who bring passion, humility and curiosity to their work, and who care deeply about building great products and creating meaningful customer impact.

We believe in growth with ownership, speed with thoughtfulness and ambition with humility. We celebrate wins, learn from challenges and give people the ownership and responsibility to build and make an impact. If you enjoy building from the ground up, working with passionate people, and being part of a high-growth fintech ecosystem, Raise offers an environment where you can do meaningful work and grow with the business.

About Raise Financial Services

Raise Financial Services is building technology-led financial products and infrastructure for India’s financially aware and digitally savvy consumers.

Our ecosystem spans multiple aspects of financial services, with Dhan as our flagship investment and trading platform. Alongside Dhan, we are building and scaling businesses across the financial ecosystem, including Millions, Upsurge, Filter Coffee, Stratzy, Pluto Insurance, Fuzz and several other emerging products and platforms.

Our ambition is to build a trusted ecosystem of financial products and experiences that make investing, trading, wealth creation and other financial services simpler, smarter and more accessible

Our philosophy is simple:

• Build great products.
• Deliver awesome experiences.
• Provide exceptional customer service.

Explore More:

• Connect with us: www.raiseholding.co
• Learn more about our Investing & Trading Platform – www.dhan.co
• Follow our Instagram page #LifeatRaise for a glimpse into our people and latest culture happenings.

If you are excited about building and scaling one of India's most ambitious consumer fintech ecosystems, we would love to hear from you.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace