Youtube Marketing

Raiseholding; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Raise is seeking a proactive Senior Associate, YouTube Marketing in Mumbai to build and scale our YouTube and Instagram presence from the ground up. You will own strategy, content pillars, formats and a 3-6 month growth roadmap, coordinating editors, designers and freelancers to deliver high-quality, discoverable content that drives audience growth.

You will lead video scripting, episode planning, thumbnails, and post-production quality while optimizing SEO, captions and hashtags.

Qualifications

• Proven experience building and scaling a YouTube channel and an Instagram page, ideally from scratch.
• Familiarity with AI video and content tools to speed up workflows and improve editing, scripting, thumbnails and repurposing.
• Deep understanding of YouTube SEO, the algorithm, thumbnails, retention and Instagram Reels mechanics.
• Strong storytelling, scripting and editorial instincts, with a sharp eye for hooks and what makes content perform.
• Hands-on experience managing editors, designers and freelancers.
• Comfort with analytics tools such as YouTube Studio and Instagram Insights, and a data-driven approach to testing.
• Strong communication and project management skills, and the ability to juggle multiple content pieces and deadlines.
• Self-starter mindset with high ownership and minimal hand-holding.

Responsibilities

• Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap.
• Build both channels from scratch and set up the content engine, publishing cadence and processes.
• Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning.
• Lead editors, designers and videographers on edits, thumbnails, hooks and post-production quality.
• Review cuts and share clear edit notes, and identify highlights and timestamps for clips.
• Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions, hashtags and retention.
• Track performance weekly (CTR, watch time, retention, reach, saves, follower growth) and turn insights into experiments.
• Create supporting carousels and social content, and repurpose across YouTube, Instagram.
• Source and coordinate guests, collaborators and creators.
• Set and report on growth goals for subscribers, followers, views and engagement.

Skills

YouTube growth

Instagram growth

Content strategy

Editing coordination

Analytics

Project management

Storytelling

Scripting

Self-starter

Tools

YouTube Studio

Instagram Insights

Job description

Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users.

We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem.

In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter

Raise AI is a new business unit carved out to build AI-first products in financial services in India. fuzz ( http://askfuzz.ai/) is our flagship product, along with a bunch of internal products used daily across the Raise group of companies.

We are looking for a proactive and detail-oriented Senior Associate, YouTube Marketing, to own and scale our YouTube and Instagram presence from the ground up. The role requires strong content instincts, SEO and analytics skills, and the ability to coordinate with editors and designers, so that every piece of content is high quality, discoverable and built to grow our audience.

Key Responsibilities

• Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap
• Build both channels from scratch and set up the content engine, publishing cadence and processes
• Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning
• Lead editors, designers and videographers on edits, thumbnails, hooks and post-production quality
• Review cuts and share clear edit notes, and identify highlights and timestamps for clips
• Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions, hashtags and retention
• Track performance weekly (CTR, watch time, retention, reach, saves, follower growth) and turn insights into experiments
• Create supporting carousels and social content, and repurpose across YouTube, Instagram.
• Source and coordinate guests, collaborators and creators
• Set and report on growth goals for subscribers, followers, views and engagement

Skills

• Proven experience building and scaling a YouTube channel and an Instagram page, ideally from scratch, with growth numbers you can share.
• Familiarity with AI video and content tools to speed up workflows and improve the quality of editing, scripting, thumbnails and repurposing.
• Deep understanding of YouTube SEO, the algorithm, thumbnails, retention and Instagram Reels and carousel mechanics
• Strong storytelling, scripting and editorial instincts, with a sharp eye for hooks and what makes content perform
• Hands-on experience managing editors, designers and freelancers
• Comfort with analytics tools such as YouTube Studio and Instagram Insights, and a data-driven approach to testing
• Strong communication and project management skills, and the ability to juggle multiple content pieces and deadlines
• Self-starter mindset with high ownership and minimal hand-holding

Our People & Culture

• Be super obsessed about ensuring customer satisfaction.
• We have a single opportunity to serve.
• Respect your work, your team, your co-workers and our customers.
• Speed is all that matters. Ship right and ship faster.
• Humility & politeness over arrogance & over-confidence.
• Quality over quantity.
• Make your hands dirty irrespective of who you are.
• Talent and Competency over Credentials.
• Entrepreneurial, ownership driven and disciplined.
• Less words, more action.
• Flat hierarchy with open culture & conversations.
• Passionate about the business you are a part of.
• Raise is an equal opportunity employer.

(We celebrate diversity and inclusion.)

Why Join Raise?

We’ve been recognised as a Great Place to Work for three consecutive years, reflecting the culture we’ve built and the way we work together. At Raise, you’ll experience a flat hierarchy, open conversations, high ownership and a strong bias for action. We value people who bring passion, humility and curiosity to their work, and who care deeply about building great products and creating meaningful customer impact.

We believe in growth with ownership, speed with thoughtfulness and ambition with humility. We celebrate wins, learn from challenges and give people the ownership and responsibility to build and make an impact. If you enjoy building from the ground up, working with passionate people, and being part of a high-growth fintech ecosystem, Raise offers an environment where you can do meaningful work and grow with the business.

About Raise Financial Services

Raise Financial Services is building technology-led financial products and infrastructure for India’s financially aware and digitally savvy consumers.

Our ecosystem spans multiple aspects of financial services, with Dhan as our flagship investment and trading platform. Alongside Dhan, we are building and scaling businesses across the financial ecosystem, including Millions, Upsurge, Filter Coffee, Stratzy, Pluto Insurance, Fuzz and several other emerging products and platforms. Our ambition is to build a trusted ecosystem of financial products and experiences that make investing, trading, wealth creation and other financial services simpler, smarter and more accessible

• Learn more about our Investing & Trading Platform – www.dhan.co
• Follow our Instagram page LifeatRaise for a glimpse into our people and latest culture happenings.