Performance Marketing at Dhan

Raise Financial Services; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Raise Financial Services seeks a hands-on Performance Marketing professional to own and scale Dhan’s paid acquisition engine. You will drive multi-channel campaigns, prioritise high-quality mobile app users and optimize the entire funnel from acquisition to activation and engagement.

You will collaborate with Growth, Product, Data, Creative and Business teams, test ideas, and build data-driven dashboards to improve efficiency and ROI in a fast-paced fintech environment.

Qualifications

• 4 to 6 years of hands-on experience in Performance Marketing, with mobile app acquisition focus.
• Proven experience in scaling campaigns on Google Ads and Meta Ads, with ownership of execution.
• Strong understanding of mobile app acquisition, funnels, and marketing metrics.
• Knowledge of bidding strategies, budget allocation, retargeting and funnel optimisation.
• Strong analytical skills to interpret data and drive actions.
• Proficiency in Excel/Google Sheets and dashboards.
• Fintech/BFSI experience is a plus.
• Ownership mindset with action bias and measurable outcomes.
• Strong communication and stakeholder management.

Responsibilities

• Own and execute Dhan’s performance marketing strategy across Google Ads, Meta, YouTube and other channels.
• Plan, launch, monitor and optimise campaigns and paid channels.
• Drive mobile app acquisition with focus on quality users and not just installs.
• Build full-funnel campaigns across installs, registrations, KYC, activation and engagement.
• Manage budgets, bidding, allocation and pacing to maximise ROI.
• Track campaigns against metrics and improve conversion and marketing economics.
• Develop audience strategies including prospecting, retargeting, lookalikes and high-value cohorts.
• Conduct A/B testing across audiences, creatives, messaging and landing experiences.
• Collaborate with Creative/Content teams to scale high-performing creatives.
• Create dashboards and translate data into insights for Growth and leadership.
• Work with Product/Data/BI to improve acquisition and conversion funnel.

Skills

Performance Marketing

Google Ads

Meta Ads

Mobile app acquisition

Analytical skills

Excel/Sheets

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

Raise is built on this core philosophy — we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users.

We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem.

In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions.

We are looking for a Performance Marketing professional who can own and scale Dhan’s paid acquisition engine. The role will focus on acquiring high-quality users at scale, improving campaign efficiency and building a strong understanding of the relationship between acquisition, activation, customer quality and business outcomes.

This is a hands-on, high-ownership role for someone who is comfortable working with numbers, experimenting continuously and making decisions based on data. You will work closely with Growth, Product, Data, Creative, Content and Business teams to identify opportunities, test new ideas and scale what works. The role will focus on the complete paid acquisition journey — from campaign planning and user acquisition to activation, conversion and customer value.

Expected Responsibilities:

• Own and execute Dhan’s performance marketing strategy across Google Ads, Meta, YouTube and other relevant digital acquisition channels.
• Plan, launch, monitor and optimise campaigns and other paid channels.
• Drive scalable mobile app acquisition, with a strong focus on acquiring high-quality users rather than simply maximising installs.
• Build and optimise full-funnel acquisition campaigns aligned to business objectives across app installs, registrations, KYC, activation, first transaction and subsequent user engagement.
• Manage campaign budgets, bidding strategies, allocation and pacing to maximise growth, efficiency and ROI.
• Track and optimise campaigns against key metrics, analyse the complete acquisition funnel and identify opportunities to improve conversion, user quality and marketing economics.
• Develop audience segmentation and targeting strategies across prospecting, retargeting, lookalikes and high-value user cohorts.
• Drive structured A/B testing and experimentation across audiences, creatives, messaging, campaign structures and landing experiences.
• Work closely with Creative, Content and Design teams to develop, test and scale high-performing performance creatives and communication.
• Conduct competitor and market analysis to identify new opportunities and improve Dhan’s acquisition strategy.
• Build regular performance dashboards and reports, translating campaign data into clear insights, actions and recommendations for the Growth and leadership teams.
• Work closely with Product, Data/BI, Growth, Content and Business teams to improve the overall acquisition and conversion funnel.

Expected Skills:

• 4 to 6 years of hands-on experience in Performance Marketing, preferably with strong exposure to mobile app acquisition and consumer internet businesses.
• Proven experience in managing and scaling performance campaigns across Google Ads and Meta Ads, with hands-on ownership of campaign execution and optimisation.
• Strong understanding of mobile app acquisition, user funnels and performance marketing metrics, and conversion rates.
• Strong understanding of campaign structures, audience targeting, bidding strategies, budget allocation, retargeting and funnel optimisation.
• Strong analytical and problem-solving skills, with the ability to interpret data, identify the reason behind performance changes and take corrective action.
• Good proficiency in Excel/Google Sheets and reporting/dash-boarding tools.
• Prior experience in Fintech, BFSI, will be an advantage.
• Strong ownership mindset with a bias towards action, experimentation and measurable outcomes.
• Good communication and stakeholder management skills, with the ability to work effectively with cross-functional teams.

We are a start-up organization focused on fast growth with quality products; hence, the ability to work in a fast-paced environment goes without saying!

Our People & Culture:

People and culture are the most important aspects of our business.

We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits:

Be super obsessed about ensuring customer satisfaction.

We have a single opportunity to serve.

Respect your work, your team, your co-workers and our customers.

Speed is all that matters. Ship right and ship faster.

Humility & politeness over arrogance & over-confidence.

Quality over quantity.

Make your hands dirty irrespective of who you are.

Talent and Competency over Credentials.

Entrepreneurial, ownership driven and disciplined.

We trust you to help us gain and retain the trust of our customers and our stakeholders

Less words, more action.

Believe in something? show it by doing things. Not just by talking about it

Flat hierarchy with open culture & conversations.

You are among all of us, and we all are with you

Passionate about the business you are a part of.

Do it because you are passionate about it, not because it’s your job.

Raise is an equal opportunity employer.

(We celebrate diversity and inclusion.

Why Join Raise?

We’ve been recognised as a Great Place to Work for three consecutive years, reflecting the culture we’ve built and the way we work together. At Raise, you’ll experience a flat hierarchy, open conversations, high ownership and a strong bias for action. We value people who bring passion, humility and curiosity to their work, and who care deeply about building great products and creating meaningful customer impact.

We believe in growth with ownership, speed with thoughtfulness and ambition with humility. We celebrate wins, learn from challenges and give people the ownership and responsibility to build and make an impact. If you enjoy building from the ground up, working with passionate people, and being part of a high-growth fintech ecosystem, Raise offers an environment where you can do meaningful work and grow with the business.

About Raise Financial Services

Raise Financial Services is building technology-led financial products and infrastructure for India’s financially aware and digitally savvy consumers.

Our ecosystem spans multiple aspects of financial services, with Dhan as our flagship investment and trading platform. Alongside Dhan, we are building and scaling businesses across the financial ecosystem, including Millions, Upsurge, Filter Coffee, Stratzy, Pluto Insurance, Fuzz and several other emerging products and platforms.

Our ambition is to build a trusted ecosystem of financial products and experiences that make investing, trading, wealth creation and other financial services simpler, smarter and more accessible

Our philosophy is simple:

• Build great products.
• Deliver awesome experiences.
• Provide exceptional customer service.

Explore More:

• Connect with us: www.raiseholding.co
• Learn more about our Investing & Trading Platform – www.dhan.co
• Follow our Instagram page #LifeatRaise for a glimpse into our people and latest culture happenings.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace