Web Experience Lead

MediaX; Delhi; Hybrid; INR 540,000 - 660,000; Full time

Benefits offered by this job

Hybrid work environment

AI-assisted design tools

Job summary

MediaX invites applications for a Web Experience Lead who blends strong UI/UX thinking with hands‑on execution across Shopify, informational websites, and Framer. This hybrid creative‑technical role designs in Figma and independently builds 60‑70% of Framer projects, shaping brand narratives and content with AI tools to accelerate exploration.

You’ll own web strategy, design, and performance optimization, collaborating with strategy, copy, development, and creative teams to deliver visually

Qualifications

• 3+ years of website UI/UX design with Shopify and/or D2C brands.
• Portfolio with Shopify, informational sites, and 1–2 Framer builds.
• High proficiency in Figma (design systems, components, autolayout).
• Ability to design and partially develop Framer sites (60–70%).
• Experience writing UX copy and AI-assisted content or design.
• Strong communication and client presentation skills.
• Strategic thinking about brand narratives and web journeys.

Responsibilities

• Lead UX thinking, wireframes, and high-fidelity UI design for Shopify and informational sites.
• Build design systems and prototypes in Figma.
• Execute 60–70% of Framer-based websites (design + build).
• Ensure responsive, accessible, fast-loading, and conversion-focused delivery.
• Collaborate with developers to translate UI into pixel-perfect front-end.
• Audit user flows and optimize conversions and performance.
• Mentor junior designers in UI/UX fundamentals.
• Present design decisions to clients and stakeholders.

Skills

UI/UX design

Shopify experience

D2C brands

Figma proficiency

Framer builds

UX copywriting

AI design tools

Brand storytelling

Tools

Framer

GA4

Hotjar

Clarity

Shopify

Webflow

Job description

Designation at MediaX: Web Experience Lead

Pay: Up to 6L

Job Type: Hybrid (4 days office, 1 day WFH)

Job Summary:

We are looking for a Web Experience Lead who blends strong UI/UX thinking withhands-on execution across Shopify, informational websites, and Framer. This is ahybridcreative-technical role where you will conceptualize digital experiences, designthem in Figma, and independently build out 60-70% of Framer projects. You should besomeone whothinks in systems, understands brand narrative, and can use AI tools to acceleratecontent,copy, and design exploration.

As a WEL, you'll work at the intersection of design, development, storytelling, andwebperformance - ensuring every website we ship is strategically thought-out, visuallyelevated,and conversion-ready.

Responsibilities and Duties

1. Website Strategy, Design & Execution

Lead UX thinking, wireframing, and high-fidelity UI design forShopify and informationalwebsites.

Build structured design systems and prototypes in Figma.

Execute and develop up to 70% of Framer-based websites (design +build).

Ensure responsive, accessible, fast-loading, andconversion-focused design delivery.

Collaborate with developers to translate complex UI intopixel-perfect front-end execution.

Conduct pre- and post-development quality checks.

2. Brand Experience & Creative Thinking

Translate brand strategy into compelling digital experiences.

Write clear, engaging, brand-aligned website copy using bothhuman writing and AI.

Use AI tools to create moodboards, image assets, art direction,and content variations.

Maintain coherence of visual identity across all digitaltouchpoints.

3. Web Performance, CRO & Experience Optimization

Audit user flows and page structures to recommend conversionimprovements.

Align UX with SEO and performance guidelines for better rankingsand engagement.

Ensure websites meet modern navigation, UI, and micro-experiencestandards.

Take full ownership of web experience for assigned projects -from concept to go-live.

Present design and UX decisions clearly to clients and internalstakeholders.

Collaborate closely with strategy, copy, development, andcreative teams.

Mentor junior designers on UI/UX fundamentals and process.

Required Qualifications

3+ years of experience in website UI/UX design, with strongexposure to Shopify and/or D2Cbrands.

Strong portfolio featuring Shopify, informational websites, andat least 1-2 Framer builds.

High proficiency in Figma (design systems, components, autolayout, prototyping).

Ability to design and partially develop websites on Framer(60-70% of executionindependently).

Experience writing UX copy, microcopy, or website content.

Ability to use AI for concepting, copy refinement, assetcreation, or design acceleration.

Strong communication skills and experience presenting work toclients.

Ability to think strategically about brand narrative, webjourneys, and business goals.

Nice-to-Have

Understanding of HTML/CSS/JS for smoother developer handoff.

Hands-on familiarity with Shopify theme structure.

Experience with Webflow (bonus, not mandatory).

Experience working with analytics tools (GA4, Hotjar, Clarity).

Ability to create micro-interactions, animations, or motion forthe web.

About MediaX's Website/Branding Department:

MediaX partners with national and regional brands to build high-performing digitalsystems andelevated brand identities. From strategic planning to hands-on Figma and Framerexecution, wetake full ownership of web design and development. With 200+ completed website andbrandingprojects, our team works at the intersection of brand storytelling, strategic UX,and strongtechnical execution - delivering websites that look exceptional and convertconsistently.