Web Analytics Specialist

Accellor; Hyderabad; Remote; INR 800,000 - 1,200,000; Part time

Job summary

A digital experience consulting firm based in Hyderabad seeks a Web Analytics Specialist with deep skills in Amplitude. You will own the quality of tracking data, build insightful dashboards, and work closely with product teams to drive decisions based on user behavior analytics. Ideal candidates have 3-5 years of relevant experience, especially in e-commerce, and are detail-oriented problem-solvers.

Qualifications

• 3-5 years of experience in web analytics, preferably in e-commerce or subscription businesses.
• Strong hands-on experience with Amplitude for dashboard creation and data analysis.
• Comfortable working with product and engineering teams.

Responsibilities

• Own the QA and validation of Amplitude tracking events.
• Collaborate to ensure correct event tracking.
• Build and maintain dashboards for site usage analysis.

Skills

Web analytics expertise

Data interpretation

Cross-functional collaboration

Amplitude proficiency

User segmentation

Tools

Amplitude

Looker

Tableau

Power BI

SQL

Job description

Overview

We\'re looking for a Web Analytics Specialist with deep expertise in Amplitude to help shape and support our digital experience strategy. This role is perfect for someone who is detail-oriented, enjoys digging into web data, instrumenting events, and building dashboards that surface meaningful insights. You\'ll work closely with product and engineering teams to ensure we\'re collecting the right data and using it to make smart decisions. The role requires working in CST hours: 7 pm to 4 am IST.

Responsibilities

• Own the QA and ongoing validation of Amplitude tracking events to ensure clean, trustworthy data
• Collaborate with product managers and engineers to ensure the right events and properties are being tracked
• Proactively identify data issues or anomalies and work with relevant teams to resolve them
• Partner with stakeholders to define and monitor key metrics that measure web performance
• Build and maintain Amplitude dashboards that provide visibility into site usage, conversion funnels, and customer journeys
• Investigate and analyze user behavior within Amplitude, translating product data into insights that inform business decisions

Requirements

• 3-5 years of experience in web analytics, preferably within e-commerce or subscription-based businesses
• Deep hands-on experience with Amplitude, including creating dashboards, analyzing funnels, and QAing event instrumentation
• Strong understanding of digital customer journeys, funnel analysis, and user segmentation
• Comfortable working in cross-functional environments and advocating for data quality and consistency
• Ability to interpret data, tell stories, and influence stakeholders with insights

Nice to Have

• Experience working with data visualization tools (e.g., Looker, Tableau, Power BI)
• Experience with GTM and SQL is a plus
• Experience with marketing attribution models and tools
• Familiarity with A/B testing platforms (e.g., Optimizely, VWO)
• Knowledge of CRM and lifecycle marketing tools
• Experience with ecommerce platforms (e.g., Shopify, WooCommerce) or subscription billing tools

Senior level

Mid-Senior level

Employment type

Contract

Job function

IT Services and IT Consulting