Walk-in | Marketing Executive

SKS Accessories; Coimbatore District; On-site; INR 279,000 - 391,000; Full time

Job summary

SKS Accessories in Coimbatore, Tamil Nadu, seeks a Marketing Manager to lead industrial and technical marketing for pumps and machines. You will translate technical specs into dealer-friendly messaging, coordinate with production and sales teams, and expand the dealer network.

You will drive catalogues, demos, exhibitions and digital campaigns while maintaining brand consistency across channels. This hands-on, customer-facing role combines engineering know-how with practical marketing.

Qualifications

• B.E./B.Tech in Mechanical Engineering is essential; MBA in Marketing is an added advantage.
• 2 to 4 years in industrial or manufacturing marketing or technical sales.
• Experience working with dealers, distributors, contractors or industrial buyers is preferred.

Responsibilities

• Learn every pump and machine in detail: specs, performance curves, materials, applications, advantages and limitations.
• Identify target segments and regions such as agriculture, construction, industry, domestic and institutional buyers.
• Study customer needs and buying behaviour, and convert them into product positioning and selling points.
• Work with production and design teams to understand new products, upgrades and delivery capacity before promoting them.
• Prepare accurate catalogues, datasheets, brochures, price lists and product comparison sheets.
• Develop product videos, factory tour content, installation references and case studies with correct technical information.
• Maintain a consistent brand identity across all printed and digital materials.
• Coordinate with designers, photographers and printers for timely delivery of material.

Skills

Mechanical fundamentals

Technical quotations

Digital marketing basics

Excel/CRM/Sheets

Education

B.E./B.Tech in Mechanical Engineering

MBA in Marketing (advantage)

Tools

Canva

Video editing

CRM

Google Sheets

Job description

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Marketing Manager (Manufacturing and Technical Marketing)

Job Title

Marketing Manager

Company

SKS Accessories (pumps and industrial machines manufacturer)

Location

Coimbatore, Tamil Nadu

Department

Marketing and Sales

Reports To

General Manager / Managing Director

Employment Type

Full-time, permanent

Experience

2 to 4 years in industrial or manufacturing marketing / technical sales

Qualification

B.E. / B.Tech in Mechanical Engineering (MBA in Marketing is an advantage)

Salary

Rs. 25,000 to Rs. 35,000 per month

POSITION SUMMARY

The Marketing Manager takes SKS Accessories pumps and industrial machines to the right customers. This is a technical, business-to-business role designed for a mechanical engineer. The Marketing Manager must understand the products well enough to explain them to dealers, contractors, farmers and industrial buyers, convert enquiries into quotations and orders together with the sales team, and build the SKS brand through catalogues, product demonstrations, exhibitions and digital channels.

The role is hands-on and customer-facing. It combines factory knowledge, technical communication and practical marketing, and works closely with the General Manager, production, quality, design and sales teams.

KEY RESPONSIBILITIES

1. Product and Market Knowledge

• Learn every pump and machine in the range in detail, including specifications, performance curves, materials, applications, advantages and limitations.
• Identify target segments and regions such as agriculture, construction, industry, domestic and institutional buyers.
• Study customer needs and buying behaviour, and convert them into clear product positioning and selling points.
• Work with production and design teams to understand new products, upgrades and delivery capacity before promoting them.

2. Technical Marketing Material

• Prepare accurate catalogues, datasheets, brochures, price lists and product comparison sheets.
• Develop product videos, factory tour content, installation references and application case studies with correct technical information.
• Maintain a consistent brand identity (logo, colours, tone and messaging) across all printed and digital material.
• Coordinate with designers, photographers and printers, and ensure timely delivery of material.

3. Enquiry Handling and Sales Support

• Respond to enquiries from calls, website, portals and dealers promptly, and log each lead in a tracking sheet or CRM.
• Prepare technical quotations and proposals together with the sales team and the General Manager.
• Follow up on quotations, understand reasons for won and lost orders, and report findings.
• Track the full journey from enquiry to quotation to order to payment follow-up with the sales team.

4. Dealer and Channel Network

• Identify, appoint and support dealers and distributors in Tamil Nadu and nearby states.
• Plan dealer schemes, promotions and product training sessions on features, installation and service.
• Visit key dealers and customers regularly, collect market feedback and strengthen relationships.
• Maintain a dealer database with sales performance, outstanding follow-ups and support needs.

5. Customer Visits, Demonstrations and Tenders

• Support site visits, factory visits and live product demonstrations that build buyer confidence.
• Collect testimonials, installation photos and references from satisfied customers.
• Support quotations, documentation and submissions for government, industrial and institutional tenders.

6. Exhibitions and Events

• Plan SKS participation in trade fairs, agricultural and industrial exhibitions, and dealer meets.
• Manage stall design, sample products, printed material, staffing and logistics within the approved budget.
• Capture leads at events and follow up within an agreed time.

7. Digital and Online Presence

• Manage the company website, LinkedIn page, Instagram, Facebook and Google Business profile with regular technical and factory content.
• Maintain product listings on B2B portals such as IndiaMART and respond to portal leads.
• Run paid campaigns on Google and Meta within budget, and apply basic SEO to improve search visibility.
• Track website visits, enquiries and campaign cost, and improve what works.

8. Market Intelligence and Planning

• Track competitor products, pricing, schemes and promotions, and share a regular summary with management.
• Prepare a monthly and annual marketing plan with targets and budget, and review progress against it.
• Share customer and dealer feedback with production and design to support product improvements.

9. Reporting and Coordination

• Submit a monthly report covering enquiries, quotations, orders won, lead sources, campaign spend and key learnings.
• Coordinate with accounts, dispatch and service teams so customers receive a smooth experience after the order.

QUALIFICATIONS AND EXPERIENCE

• B.E. / B.Tech in Mechanical Engineering (essential). An MBA in Marketing is an added advantage.
• 2 to 4 years of experience in industrial or manufacturing marketing or technical sales, preferably with pumps, motors, machinery or engineering goods.
• Experience working with dealers, distributors, contractors or industrial buyers is preferred.

SKILLS AND COMPETENCIES

Technical and Functional

• Strong mechanical fundamentals and the ability to read technical drawings, specifications and performance data.
• Ability to prepare technical quotations and explain product benefits to non-technical customers.
• Working knowledge of digital marketing, social media, basic SEO and design tools such as Canva; basic video editing is an advantage.
• Comfortable with Excel or Google Sheets, email and CRM or lead tracking.

Behavioural

• Clear communication in English and Tamil, both written and spoken (Hindi is an advantage).
• Confident negotiation and relationship-building with dealers and customers.
• Self-driven, organised and able to manage several follow-ups and campaigns at once.
• Willingness to travel to dealers, customers and exhibitions.
• Team player who works well with production, sales and management.

KEY PERFORMANCE INDICATORS

• Number of qualified enquiries per month
• Enquiry-to-quotation and quotation-to-order conversion
• Orders from new dealers and new customers
• Cost per lead and return on marketing spend
• Quality and timeliness of marketing material and reports
• Growth in website, portal and social media enquiries

AUTHORITY AND WORKING CONDITIONS

• Spends marketing budget and commits to vendors within limits approved by the General Manager.
• Prices, discounts, dealer terms and tenders require management approval.
• Based at the factory in Coimbatore, with regular travel for dealer visits, customer demonstrations and exhibitions.
• Working hours may extend during exhibitions, campaigns and peak dispatch periods.

COMPENSATION

Salary of Rs. 20,000 to Rs. 25,000 per month, based on experience and skills, along with statutory benefits as per company policy. Travel expenses for official visits are reimbursed as per company policy.