Walk-in | Digital Marketing Executive

Msquare Group; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Msquare Group is seeking a proactive digital marketing professional in Bengaluru to manage end-to-end campaigns across Meta Ads, Google Ads, SEO, and content creation. You will optimize lead generation and conversions, leverage GA4 and Meta Pixel for tracking, and coordinate with sales using CRM tools.

Strong English and Kannada skills preferred, with a focus on measurable results. You will handle landing page optimizations, Canva-based creatives, and basic video editing to drive qualified

Qualifications

• Must-have skills: Meta Ads, Google Ads, lead generation and conversion tracking.
• Hands-on experience independently managing Meta Ads and Google Ads to generate qualified enquiries.
• Working knowledge of SEO, GA4, Meta Pixel, conversion tracking and landing page optimization.

Responsibilities

• Lead Generation
• Meta Ads (Facebook & Instagram)
• Google Ads
• Performance Marketing
• Social Media Marketing
• SEO
• GA4
• Conversion Tracking & Meta Pixel
• Landing Page Optimization
• Content Creation & Copywriting
• Canva & Video Editing
• CRM & Lead Management
• WhatsApp Marketing
• Real Estate / Construction Marketing

Skills

Lead generation

Meta Ads

Google Ads

Conversion tracking

Landing page optimization

Content creation

Copywriting

Social media management

Video editing

Education

Any graduate

Tools

GA4

Meta Pixel

CRM systems

Canva

Job description

Role & responsibilities

• 1. Lead Generation
• 2. Meta Ads (Facebook & Instagram)
• 3. Google Ads
• 4. Performance Marketing
• 5. Social Media Marketing
• 6. Search Engine Optimization (SEO)
• 7. Google Analytics (GA4)
• 8. Conversion Tracking & Meta Pixel
• 9. Landing Page Optimization
• 10. Content Creation & Copywriting
• 11. Canva & Video Editing
• 12. CRM & Lead Management
• 13. WhatsApp Marketing
• 14. Real Estate / Construction Marketing

Must-have skills: Meta Ads, Google Ads, lead generation and conversion tracking.

Preferred candidate profile

25 years of digital marketing experience, preferably in home construction, real estate or related services.

• Any graduate; qualifications in Marketing, Business Administration or Mass Communication preferred.
• Hands-on experience independently managing Meta Ads and Google Ads to generate qualified enquiries.
• Ability to reach prospective homeowners in Bengaluru and optimize campaigns for cost per qualified lead, site visits and conversions.
• Working knowledge of SEO, Google Analytics (GA4), Meta Pixel, conversion tracking and landing page optimization.
• Skills in social media management, copywriting, Canva and basic video editing.
• Experience using CRM systems to track leads and coordinate follow-ups with the sales team.
• Good communication skills in English and Kannada; Hindi is an advantage.
• Self-driven, creative and comfortable working towards measurable targets.
• Google Ads or Meta certifications are an added advantage.
• Candidates should be able to demonstrate previous campaign results and explain their contribution.