Walk-in | Content Writer

Truckmitr Corporate Services; Dadri; On-site; INR 400,000 - 620,000; Full time

Job summary

Truckmitr Corporate Services is seeking an experienced content writer to develop and optimize content across websites, blogs, and social channels for the trucking and commercial vehicle sector. You will craft buyer guides, product pages, and informative articles while ensuring accuracy, readability, and SEO alignment.

The role emphasizes researching industry trends, competitor analysis, and maintaining a consistent brand voice. Freshers with strong writing and research skills may be considered.

Qualifications

• Education: Bachelor's degree in English, Journalism, Marketing or a related field.
• Experience: 13 years of relevant content-writing experience. Freshers with excellent writing and research skills may also be considered.

Responsibilities

• Write and update website content, landing pages, product pages, category pages, and service pages.
• Create informative content related to new and used trucks, commercial vehicles, and automobiles.
• Develop buyer guides, vehicle comparisons, FAQs, and informative articles.
• Ensure content is accurate, easy to understand, and customer-focused.
• Research automobile and commercial vehicle markets.
• Track competitor websites and their content strategies.
• Verify facts, specifications, prices, and other vehicle-related information before publishing.
• Proofread and edit content for grammar, spelling, readability and accuracy.
• Maintain a content calendar and meet publishing deadlines.

Skills

Writing skills

English proficiency

Research skills

SEO knowledge

Content strategy

Editing & proofreading

Deadline management

Education

Bachelor's degree in English/Journ. or Marketing

Tools

Google Search Console

Google Analytics

SEMrush/Ahrefs

WordPress

Job description

Key Responsibilities

1. Website Content

• Write and update website content, landing pages, product pages, category pages, and service pages.
• Create informative content related to new and used trucks, commercial vehicles, and automobiles.
• Develop buyer guides, vehicle comparisons, FAQs, and informative articles.
• Ensure content is accurate, easy to understand, and customer-focused.

2. SEO Content

• Research relevant keywords and create SEO-friendly content.
• Optimize titles, headings, meta descriptions, URLs, and internal links.
• Follow SEO best practices to improve organic traffic and search rankings.
• Work with the SEO team to identify content opportunities.
• Monitor content performance and update existing content when required.

3. Blog & Editorial Content

Cover topics such as:

• New vehicle launches
• Truck / Automobile comparisons
• Vehicle prices and specifications
• Commercial vehicle finance
• Used vehicle buying guides
• Industry trends
• Reviews and ownership information
• Government policies and regulations affecting commercial vehicles

4. Social Media Content

• Write content for Facebook, Instagram, LinkedIn, YouTube, X and other platforms.
• Create captions, post copy, short-form content, and campaign messages.
• Work with the creative/design team for social media campaigns and reels.

5. Lead Generation Content

• Create content for landing pages, lead-generation campaigns, advertisements, WhatsApp campaigns and email marketing.
• Develop compelling CTAs to encourage users to submit enquiries or leads.
• Understand customer personas and create content based on different stages of the buying journey.

6. Research & Competitor Analysis

• Research automobile and commercial vehicle markets.
• Track competitor websites and their content strategies.
• Identify trending topics and new content opportunities.
• Verify facts, specifications, prices, and other vehicle-related information before publishing.

7. Content Quality & Management

• Proofread and edit content for grammar, spelling, readability and accuracy.
• Maintain consistency in brand voice and communication.
• Update outdated website and blog content.
• Maintain a content calendar and meet publishing deadlines.

Required Skills

• Excellent written and verbal communication skills.
• Strong English grammar and vocabulary.
• Good research and analytical skills.
• Understanding of SEO and keyword research.
• Knowledge of Google Search and digital content practices.
• Ability to write both long-form and short-form content.
• Basic understanding of social media platforms.
• Ability to simplify technical information for customers.
• Good proofreading and editing skills.
• Ability to meet deadlines and manage multiple assignments.

Preferred Skills

• Experience in automobile, commercial vehicle, truck, tractor, BFSI, marketplace or e-commerce content.
• Knowledge of tools such as Google Search Console, Google Analytics, SEMrush/Ahrefs or similar SEO tools.
• Experience with WordPress or other CMS platforms.
• Basic knowledge of AI-assisted content tools.
• Understanding of local/vernacular content is an advantage.

Key Performance Indicators (KPIs)

KPI Measurement

• Content Output Number of quality articles/pages published
• SEO Performance Organic traffic and keyword growth
• Content Quality Accuracy, readability and editorial quality
• Engagement Page views, time spent, social engagement
• Lead Generation Leads generated through content/landing
• pages

Content Updates

Timely updating of existing content

Publishing Schedule

Adherence to content calendar

Conversion

CTR and lead conversion from content

Qualification

• Education: Bachelor's degree in English, Journalism, Mass Communication, Marketing or a related field.
• Experience: 13 years of relevant content-writing experience. Freshers with excellent writing and research skills may also be considered.

Personal Attributes

• Creative and curious
• Detail-oriented
• Self-motivated
• Strong researcher
• Deadline-driven
• Team player
• Willingness to learn about the automobile and commercial vehicle industry