Technical Content Specialist

Techflow Enterprises Pvt. Ltd.; Ahmedabad District; On-site; INR 400,000 - 700,000; Full time

Job summary

Techflow Enterprises Pvt. Ltd. in Ahmedabad, India, seeks a versatile content and marketing specialist to plan content calendars, write technical pages, case studies, and corporate communications.

You will coordinate with product and sales teams to ensure accuracy and alignment with campaigns, while maintaining brand consistency across materials. The role also covers graphic design, social media content management, and video production, requiring hands-on skills in Photoshop, Canva, WordPress,

Qualifications

• Strong English writing, editing, proofreading, and research skills.
• Ability to understand technical or industrial products and explain complex information in simple language.
• Hands-on graphic design skills using Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent tools.
• Video editing proficiency using Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, or equivalent software.
• Basic photography and video shooting skills.
• Experience with website CMS platforms such as WordPress or equivalent.
• Understanding of SEO fundamentals, keyword research, on-page SEO, and content optimisation.
• Familiarity with social media publishing tools and content performance analytics.
• Strong attention to detail, time management, coordination, and independent execution.
• Ability to manage multiple content projects and meet deadlines.

Responsibilities

• Develop and maintain content calendar aligned with products, industries, applications, campaigns, and business objectives.
• Write website pages, technical articles, product descriptions, FAQs, email campaigns, social media content, and video scripts.
• Research industry trends, customer requirements, product applications, and relevant search keywords.
• Verify technical specifications, units, product claims, and application limitations with the concerned technical team.
• Develop customer case studies using actual project records, installation photographs, and approved performance data.
• Prepare customer interview questions, success stories, testimonials, and project highlights.
• Coordinate with sales and technical teams to collect relevant information and obtain necessary approvals.
• Maintain supporting evidence for published claims and ensure customer permissions are obtained before publication.
• Develop technical articles, expert viewpoints, industry insights, and thought-leadership content.
• Prepare corporate updates covering company capabilities, achievements, product developments, partnerships, exhibitions, and events.
• Coordinate with management and subject-matter experts to validate technical information and obtain approvals for sensitive communications.
• Independently design brochures, product catalogues, presentations, product booklets, social media creatives, banners, and exhibition/event materials.
• Maintain consistent brand identity, typography, layouts, colours, and visual standards across marketing materials.
• Create and maintain editable design files, reusable templates, and organised creative assets.
• Check content accuracy, spelling, readability, image quality, print dimensions, and final exports before release.
• Manage approved organic social media content planning, scheduling, publishing, and repurposing.
• Publish and update website content through the Content Management System (CMS).
• Ensure proper formatting, working links, images, metadata, and calls to action before publishing.
• Repurpose content across websites, social media, email campaigns, and sales enablement materials.
• Monitor content performance and recommend improvements based on audience engagement and relevant metrics.
• Plan and capture routine product, factory, installation, employee, and event footage.
• Independently edit short-form videos, product explainers, reels, project stories, and event recaps.
• Add captions, graphics, transitions, voiceovers, and suitable audio where required.
• Make effective use of existing photographs and video footage to create new marketing assets.
• Maintain authenticity of installation photographs and project evidence. Coordinate major productions as separately planned projects.

Skills

English writing

Editing

Research

Graphic design

Photoshop

Illustrator

InDesign

Canva

Video editing

Premiere Pro

After Effects

WordPress

SEO basics

Content CMS

Social analytics

Time management

Coordination

Tools

Photoshop

Illustrator

InDesign

Canva

WordPress

Premiere Pro

After Effects

DaVinci Resolve

Job description

1. Content Planning & Technical Writing

• Develop and maintain a content calendar aligned with products, industries, applications, campaigns, and business objectives.
• Write website pages, technical articles, product descriptions, FAQs, email campaigns, social media content, and video scripts.
• Research industry trends, customer requirements, product applications, and relevant search keywords.
• Verify technical specifications, units, product claims, and application limitations with the concerned technical team.

2. Case Studies, Customer Stories & Testimonials

• Develop customer case studies using actual project records, installation photographs, and approved performance data.
• Prepare customer interview questions, success stories, testimonials, and project highlights.
• Coordinate with sales and technical teams to collect relevant information and obtain necessary approvals.
• Maintain supporting evidence for published claims and ensure customer permissions are obtained before publication.

3. Thought Leadership & Corporate Communication

• Develop technical articles, expert viewpoints, industry insights, and thought-leadership content.
• Prepare corporate updates covering company capabilities, achievements, product developments, partnerships, exhibitions, and events.
• Coordinate with management and subject-matter experts to validate technical information and obtain approvals for sensitive communications.

4. Graphic Designing & Marketing Collateral

• Independently design brochures, product catalogues, presentations, product booklets, social media creatives, banners, and exhibition/event materials.
• Maintain consistent brand identity, typography, layouts, colours, and visual standards across marketing materials.
• Create and maintain editable design files, reusable templates, and organised creative assets.
• Check content accuracy, spelling, readability, image quality, print dimensions, and final exports before release.

5. Social Media & Website Content Management

• Manage approved organic social media content planning, scheduling, publishing, and repurposing.
• Publish and update website content through the Content Management System (CMS).
• Ensure proper formatting, working links, images, metadata, and calls to action before publishing.
• Repurpose content across websites, social media, email campaigns, and sales enablement materials.
• Monitor content performance and recommend improvements based on audience engagement and relevant metrics.

6. Video Production, Photography & Multimedia

• Plan and capture routine product, factory, installation, employee, and event footage.
• Independently edit short-form videos, product explainers, reels, project stories, and event recaps.
• Add captions, graphics, transitions, voiceovers, and suitable audio where required.
• Make effective use of existing photographs and video footage to create new marketing assets.
• Maintain authenticity of installation photographs and project evidence. Coordinate major productions as separately planned projects.

Required Skills & Competencies

• Strong English writing, editing, proofreading, and research skills.
• Ability to understand technical or industrial products and explain complex information in simple language.
• Hands-on graphic design skills using Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent tools.
• Video editing proficiency using Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, or equivalent software.
• Basic photography and video shooting skills.
• Experience with website CMS platforms such as WordPress or equivalent.
• Understanding of SEO fundamentals, keyword research, on-page SEO, and content optimisation.
• Familiarity with social media publishing tools and content performance analytics.
• Strong attention to detail, time management, coordination, and independent execution.
• Ability to manage multiple content projects and meet deadlines.

Preferred candidate profile