VP - Growth - Earthful

WapHire; Mumbai; On-site; INR 400,000 - 900,000; Full time

Job summary

Earthful, a VC-funded FMCG brand, seeks a data-obsessed VP of Growth to own the end-to-end growth journey from discovery to retention. You will scale customer acquisition, conversion, and LTV while mentoring a high-performing team.

This on-site role in Mumbai collaborates with founders and cross-functional teams to optimize funnels, run experiments, and drive revenue growth in a fast-growing startup.

Qualifications

• 4+ years in growth, marketing, or digital strategy with leadership experience.
• Deep expertise across channels, analytics, funnels, and retention.
• Analytical mindset with proficiency in Excel/Sheets, attribution tools, GA4, BI dashboards.
• Budget management, scaling campaigns, collaboration with product and CX.

Responsibilities

• Own and scale growth KPIs: Revenue, CAC, RoAS, LTV, Retention.
• Lead cross-channel growth strategy across Paid, Organic, CRM and PLG.
• Develop and optimize end-to-end growth funnel from awareness to loyalty.
• Partner with founders on forecasts and own P&L.
• Collaborate with Product/Tech/CX for CRO, A/B testing, and experiments.
• Build and mentor growth team including Marketing, Retention, Analytics.
• Establish robust experimentation engine for creative testing and channel bets.

Skills

Growth

Performance Marketing

Digital Strategy

Analytics

Conversion Funnels

Retention Strategies

Excel/Sheets

GA4

BI Dashboards

Budget Management

Leadership

Communication

Tools

GA4

Excel/Sheets

BI Dashboards

Job description

VP - Growth - Earthful

We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey from discovery to purchase to retention. You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Location : Full-time, On-site, Mumbai Office

Roles And Responsibilities

• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce, Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L.
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation.
• Build and mentor a world-class growth team including Performance Marketing, Retention, and Analytics.
• Establish a robust experimentation engine for creative testing, channel betas, etc.

Skill Sets

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand.
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies.
• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards.
• Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams.
• Strong leadership, communication, and people management skills.

Be a part of Earthful’s Family!
@ www.instagram.com/earthful.me/
@www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC. Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!

Compensation & Details

Salary: Competitive

Employment: Full Time

Experience: 4+ yrs

Work mode: Work From Office

Location: Mumbai

Category: BFSI (Banking, Financial Services & Insurance)

Function: Marketing