Visual Designer - Branding (LY-VD04)

Lemon Yellow LLP; Thane; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Lemon Yellow LLP, a user-centered UI/UX design agency based out of Thane, Maharashtra, is seeking a branding-focused lead designer who loves crafting brand identities and memorable visuals. The role blends branding with illustration and requires leadership to mentor a team of designers while delivering cohesive brand systems for multiple clients.

You will collaborate with cross-functional teams, translate client visions into concepts, and create social media assets that maintain brand

Qualifications

• 5+ years of professional design experience with a clear focus on branding and visual design.
• Strong understanding of brand identity design and visual communication.
• Proven experience in handling and mentoring a team of designers.
• Excellent illustration capability and passion for brand design.
• Experience creating social media creatives and campaigns.
• Ability to generate fresh, intelligent ideas across directions.

Responsibilities

• Brand Discovery & Research: understand client goals, audience, and objectives.
• Brand Identity Design: design logos, typography, color palettes, and guidelines.
• Social Media Design & Handling: create posts, carousels, stories, and assets.
• Illustration & Visual Assets: craft custom illustrations and visuals.
• Team Management & Leadership: mentor designers and allocate tasks.
• Collaboration & Presentation: present concepts and gather feedback.
• Process & Quality: build scalable branding templates and maintain consistency.

Skills

Branding & brand identity design

Team leadership & mentorship

Illustration skills

Social media design & campaigns

Conceptual thinking

Communication & presentation

Job description

We're a design agency working across multiple clients and domains, and we're looking for someone who's passionate about building brands that people remember. This is a branding-first role where the focus is on crafting thoughtful brand identities, exploring creative concepts, and bringing client visions to life. While branding will be the core focus, illustration will be an added part of the journey.

Role Overview

We're a design agency working across multiple clients and domains, and we're looking for someone who's passionate about building brands that people remember. This is a branding-first role where the focus is on crafting thoughtful brand identities, exploring creative concepts, and bringing client visions to life. While branding will be the core focus, illustration will be an added part of the journey.

Key Responsibilities

Brand Discovery & Research

• Understand client goals, brand vision, target audience, and business objectives through discovery sessions.
• Conduct market, competitor, and visual research to inform branding decisions.
• Translate insights into strategic creative directions.

Brand Identity Design

• Design end-to-end brand identity systems, including logos, typography, color palettes, iconography, and brand guidelines.
• Explore multiple creative concepts and refine them into strong, memorable brand identities.
• Ensure every visual solution aligns with the client's vision and brand strategy.
• Develop consistent visual systems that can be applied across different brand touchpoints.

Social Media Design & Handling

• Create engaging and visually consistent social media content aligned with brand identity.
• Design social media posts, carousels, stories, campaign creatives, and other digital assets.
• Adapt brand identities into social media communication while maintaining consistency across platforms.
• Work with the content/marketing team to understand campaign requirements and translate them into strong visual concepts.
• Handle multiple social media design requirements across different clients and brands.
• Stay updated with current social media design trends and formats.

Illustration & Visual Assets

• Create custom illustrations and supporting graphic assets for branding, social media, and communication needs.
• Develop visual elements that enhance storytelling and strengthen brand recall.
• Explore different illustration styles based on the brand's personality and requirements.

Team Management & Leadership

• Lead and mentor a team of designers, providing creative direction, feedback, and support.
• Allocate design tasks and manage team bandwidth across multiple projects.
• Review design outputs to ensure consistency, quality, and alignment with brand guidelines.
• Guide team members in developing stronger conceptual thinking and design approaches.
• Collaborate with project managers and other stakeholders to ensure smooth project delivery.

Collaboration & Presentation

• Partner with cross-functional teams to deliver cohesive branding and social media solutions.
• Present concepts confidently, communicate design rationale, and incorporate feedback constructively.
• Manage multiple branding and social media projects while ensuring timely, high-quality delivery.
• Communicate effectively with clients and internal stakeholders.

Process & Quality

• Contribute to building scalable branding frameworks, templates, and design standards.
• Maintain consistency across all brand and social media deliverables.
• Ensure high-quality output across different platforms and communication touchpoints.
• Continuously explore new creative approaches and raise the quality of creative output.

Requirements

• 5+ years of professional design experience, with a clear focus on branding and visual design.
• Strong understanding of brand identity design and visual communication.
• Proven experience in handling and mentoring a team of designers.
• A strong illustrator with a genuine passion for brand design.
• Experience creating social media creatives and campaigns.
• Ability to think conceptually—generating fresh, intelligent ideas and exploring them in multiple directions.
• Comfort working across diverse clients and quickly grasping different stakeholder visions.
• Someone who can structure and systematize their work, not just execute one-off pieces.
• Strong attention to detail and consistency across brand and social media assets.
• Strong communication, presentation, and leadership skills.
• Ability to manage multiple projects, priorities, and team members effectively.

What are we offering?

Experience

A chance for you to work in a thriving and growing environment. We foster a culture where growth is harmonious and creativity is always appreciated—you grow, and you encourage others to do the same.

Exposure

If you believe in your work, we believe in you. If your designs have the power to change the world, we'll help you bring your vision to life and give you the platform to prove it.

Empathy

We have a carefully curated culture that promotes 2 things: fun & fulfillment. Your welfare—personal, professional, mental, and physical—becomes our responsibility. From Fitness Thursdays to learning sessions, we try to make you laugh & learn.

Who are we?

Lemon Yellow LLP is a user-centered UI/UX design agency based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team, we aim to design digital happiness.

You should apply if you believe in making a difference with your designs.