Video Content Creator (Reels Executive)

Keka Technologies Private Limited; Hyderabad; On-site; INR 350,000 - 520,000; Full time

Job summary

Keka Technologies Private Limited in Hyderabad is seeking a Content Marketing Specialist to develop and execute a comprehensive content plan aligned with brand objectives. You will analyze existing content, collaborate with departments, and drive audience engagement across social media and websites.

The role involves planning, creating, and managing high-quality content, ensuring on-brand tone, SEO optimization, and timely editorial calendar execution, with a focus on storytelling and measurable

Qualifications

• Bachelor’s or master’s degree in Marketing, Communications, Journalism, or a related field.
• 1–3 years of experience in content strategy, creation, or related roles.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO, content marketing, and social media best practices.
• Proficiency in CMS and analytics tools (Sprinklr).
• Excellent project management skills with ability to manage multiple projects.
• Creative thinker with keen eye for detail and storytelling.
• Strong interpersonal skills and team collaboration.

Responsibilities

• Develop a comprehensive content plan that supports the company’s business objectives and brand image.
• Analyze existing content to identify strengths, weaknesses, and opportunities for improvement.
• Collaborate with other departments to ensure content aligns with company goals.
• Create detailed customer profiles to understand audience segments.
• Build and maintain an online community by engaging with customers.
• Monitor online conversations to identify customer needs and preferences.
• Plan, create, and manage high-quality content across platforms, including social media and websites.
• Ensure all content is on-brand, consistent in style, quality, tone of voice, and optimized for search and user experience.
• Oversee the editorial calendar to ensure timely delivery of content.

Skills

Content strategy

Copywriting

Editing

SEO

Social media

CMS

Analytics

Project management

Storytelling

Collaboration

Education

Bachelor’s/Master’s degree in Marketing, Communications, Journalism, or related field

Tools

Sprinklr

CMS

Job description

Responsibilities

• Develop a comprehensive content plan that supports the company's overall business objectives and brand image.
• Analyze existing content to identify strengths, weaknesses, and opportunities for improvement.
• Collaborate with other departments to ensure content aligns with company goals.

Audience Engagement

• Create detailed customer profiles to understand different audience segments.
• Build and maintain a strong online community by engaging with customers.
• Monitor online conversations to identify customer needs and preferences.

Content Creation And Management

• Planned, created, and managed high-quality content across various platforms, including social media and websites.
• Ensure all content is on brand, consistent in style, quality, tone of voice, and optimized for search and user experience.
• Oversee the editorial calendar to ensure timely delivery of content.

Qualifications

• Bachelor’s/master’s degree in Marketing, Communications, Journalism, or a related field.
• 1-3 years of experience in content strategy, content creation, or related roles.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO, content marketing, and social media best practices.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Sprinklr).
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Strong interpersonal skills and the ability to work collaboratively in a team