UX Writer (Growth)

Infopark; Ernakulam; In loco; INR 800.000 - 1.400.000; Tempo pieno

Descrizione del lavoro

CookieYes is hiring a UX Writer in the Growth team to own conversion-focused copy across our website, emails and signup flow. You will craft value-led messages for homepage, product pages, pricing and upgrade paths, and you will be measured on the impact of the copy on key metrics.

You will run A/B tests on copy, collaborate with design and performance marketing, and ship pages without engineering delays. Maintain consistent voice from ads to landing pages to onboarding emails, and be fluent in

Competenze

• 3+ years writing conversion-focused copy for a digital product across websites, landing pages, email or paid campaigns.
• Strong understanding of core UX principles, user flows, interaction patterns, and information hierarchy.
• A portfolio with outcomes attached: what you wrote, what it replaced, and what happened to the metric.
• Hands-on experience running A/B tests on copy, and the honesty to report a flat result as flat.

Mansioni

• Own the copy across all growth surfaces: homepage, product and feature pages, campaign landing pages, pricing page, comparison pages, and the signup and upgrade flows.
• Write lifecycle and marketing email: onboarding sequences, activation nudges, trial and upgrade prompts, win-back, feature announcements and newsletters.
• Write ad and social copy for paid campaigns across Google, Meta and LinkedIn, and keep iterating on the variants that perform.
• Build campaign and partner landing pages with design and performance marketing, and ship them without waiting on engineering.
• Run copy experiments and own the test backlog for words: headlines, value propositions, CTAs, form length, pricing framing, social proof placement.
• Turn privacy and compliance language into benefit-led copy a small business owner understands in one read.
• Keep the message consistent across the funnel, from ad to landing page to onboarding email, and maintain the messaging and voice guidelines the rest of the team writes against.
• Write the in-product growth surfaces: upgrade prompts, plan limits, paywalls and activation nudges, with product and design.
• Work with SEO and content so that pages rank and convert, rather than one at the expense of the other.

Conoscenze

Conversion-focused writing

UX principles

A/B testing

English proficiency

Growth storytelling

Strumenti

HubSpot

Customer.io

Klaviyo

Brevo

ActiveCampaign

Intercom

Braze

WordPress

Webflow

Unbounce

Strapi

Next.js

Descrizione del lavoro

UX Writer (Growth)

CookieYes sells something most website owners find confusing and slightly stressful: privacy compliance. The words on our website, in our emails and inside our signup flow decide whether a visitor feels capable or overwhelmed, and whether they convert.

We are hiring a UX Writer into the growth team to own those words. This is a conversion-focused writing role, not a product documentation one. You will write and test the copy across our website, landing pages, lifecycle email, paid campaigns, pricing pages and upgrade flows, and you will be measured on what the copy does to the numbers.

RESPONSIBILITIES

• Own the copy across all growth surfaces: homepage, product and feature pages, campaign landing pages, pricing page, comparison pages, and the signup and upgrade flows.
• Write lifecycle and marketing email: onboarding sequences, activation nudges, trial and upgrade prompts, win-back, feature announcements and newsletters.
• Write ad and social copy for paid campaigns across Google, Meta and LinkedIn, and keep iterating on the variants that perform.
• Build campaign and partner landing pages with design and performance marketing, and ship them without waiting on engineering.
• Run copy experiments and own the test backlog for words: headlines, value propositions, CTAs, form length, pricing framing, social proof placement.
• Turn privacy and compliance language into benefit-led copy a small business owner understands in one read.
• Keep the message consistent across the funnel, from ad to landing page to onboarding email, and maintain the messaging and voice guidelines the rest of the team writes against.
• Write the in-product growth surfaces: upgrade prompts, plan limits, paywalls and activation nudges, with product and design.
• Work with SEO and content so that pages rank and convert, rather than one at the expense of the other.

REQUIREMENTS

• 3+ years writing conversion-focused copy for a digital product across websites, landing pages, email or paid campaigns.
• Strong understanding of core UX principles, user flows, interaction patterns, and information hierarchy.
• A portfolio with outcomes attached: what you wrote, what it replaced, and what happened to the metric.
• Hands-on experience running A/B tests on copy, and the honesty to report a flat result as flat.
• Working knowledge of an email or lifecycle platform such as HubSpot, Customer.io, Klaviyo, Brevo, ActiveCampaign, Intercom, or Braze.
• Comfort in a CMS or page builder such as WordPress, Webflow, Unbounce or a headless CMS such as Strapi. Familiarity with a React-based front end like Next.js is a plus.
• Understanding of SEO & GEO fundamentals and how they shape, and sometimes constrain, conversion copy.
• Comfort working in Figma, Claude Design, Chat GPT Codex alongside designers.
• Fluent, precise English with an ear for tone, and the judgement to cut anything that isn't earning its place.

GOOD TO HAVE

• Experience writing for B2B SaaS products, with a strong understanding of user journeys, ideally in a freemium or free-trial motion.
• Familiarity with privacy, compliance, fintech or another regulated category.
• Experience writing for a global, largely non-native-English audience.
• Basic understanding of HTML and CSS.