UP State Head| Alcobev

Michael Page; New Delhi; On-site; INR 2,000,000 - 3,500,000; Full time

Benefits offered by this job

High-impact leadership role

Visibility among senior stakeholders

Job summary

Michael Page is seeking a sales leader for Uttar Pradesh, responsible for overseeing business operations in one of India's most dynamic alcobev markets. This role involves developing strategies for growth, managing distributor relationships, and ensuring compliance with local regulations.

The ideal candidate will have proven experience in the alcobev industry and strong leadership skills. This high-impact role offers significant visibility among senior stakeholders in a rapidly growing organization.

Qualifications

• Proven experience in the alcobev industry, preferably managing large states.
• Understanding of UP excise regulations and distribution complexities.
• Success in scaling sales and managing distributor networks.

Responsibilities

• Lead overall sales and business operations for Uttar Pradesh.
• Develop and execute state-level growth strategies.
• Manage distributor partnerships across urban and rural markets.
• Navigate compliance with state excise policies.
• Collaborate with marketing for brand visibility and trade engagement.
• Track sales performance and provide insights to leadership.

Skills

Sales management

Stakeholder management

Negotiation

Analytics

Team management

Market analysis

Education

Bachelor's degree in business or marketing

MBA preferred

Job description

• Lead a large and strategically critical state with full ownership of sales
• Drive expansion across a complex and high-potential geography

About Our Client

Our client is a well-established and rapidly growing organisation in the alcobev (alcoholic beverages) industry, with a strong portfolio and increasing footprint across India. The company focuses on premiumisation, distribution excellence, and building sustainable market leadership in key regions.

Job Description

• Lead overall sales and business operations for Uttar Pradesh with full accountability for revenue and profitability.
• Develop and execute state-level strategies to drive growth, expand distribution, and increase market share.
• Manage and strengthen distributor partnerships, ensuring effective reach across urban and rural markets.
• Navigate state excise policies, regulatory frameworks, and compliance requirements specific to Uttar Pradesh.
• Analyse market trends, customer behaviour, pricing, and competitor activities to identify growth opportunities.
• Collaborate with marketing teams to drive brand visibility, activations, and trade engagement initiatives.
• Track sales performance, forecast demand, and provide actionable insights to senior leadership.
• Build and lead a high-performing sales team, driving capability development and performance management.
• Ensure strong execution across on-trade and off-trade channels.

The Successful Applicant

• Proven experience in the alcobev industry, with strong exposure to large state management (preferably Uttar Pradesh or similar markets).
• In-depth understanding of UP excise regulations, route-to-market, and distribution complexities.
• Demonstrated success in scaling sales and managing large distributor networks.
• Strong leadership and team management skills with the ability to drive performance in diverse geographies.
• Excellent stakeholder management and negotiation capabilities.
• Analytical mindset with a structured approach to business planning and execution.
• Highly result-oriented with strong ownership and accountability.
• Bachelor's degree in business, marketing, or related field (MBA preferred).

What's on Offer

• Opportunity to lead one of the largest and most dynamic alcobev markets in India.
• High-impact leadership role with strong visibility among senior stakeholders.