Trainer- Digital Marketing

NIIT Foundation; Pune District; Presencial; INR 350.000 - 750.000; Jornada completa

Descripción de la vacante

NIIT Foundation seeks a passionate Digital Marketing trainer to design and deliver structured courses under its AI Employability & Skilling Program. You will build learner capability in digital marketing fundamentals, campaign planning, audience segmentation and online brand promotion.

Responsibilities include practical modules on SEO/SEM, social media marketing and analytics, plus exposure to Google Analytics, Google Ads and Meta Business Suite.

Formación

• Bachelor’s/Master’s degree in Marketing, Digital Marketing, or a related discipline.

Responsabilidades

• Design and deliver structured training for the Digital Marketing course.
• Build learner capability in digital marketing fundamentals, campaign planning, audience segmentation, content strategy and online brand promotion.
• Deliver practical modules on social media marketing, SEO, SEM, email marketing and digital advertising fundamentals.
• Introduce AI-enabled marketing tools for brainstorming, copywriting, campaign ideas, content calendars and creative optimization.
• Train learners on digital marketing analytics, campaign metrics, audience engagement, reach, impressions, clicks, conversions and reporting.
• Provide practical exposure to tools such as Google Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools and email marketing platforms.
• Demonstrate responsible use of Generative AI in marketing, including prompt writing, content review, fact-checking, brand consistency, privacy and copyright awareness.
• Design hands-on assignments, campaign simulations, case studies, content calendars, sample ad campaigns and portfolio-based projects.
• Conduct interactive webinars and doubt-clearing sessions and mentor learners with varied levels of digital proficiency.
• Track learner attendance, engagement, progress, assessment outcomes and completion through LMS/MIS and share reports with the program team.
• Support employability through portfolio development, resume guidance, mock interviews and preparation for entry-level digital marketing roles.
• Create and update training content, presentations, tool demonstrations, assignments, question banks and project briefs.
• Keep training activities aligned with current digital marketing practices, platform updates and entry-level industry requirements.
• Document learner projects, success stories and relevant training insights for program reporting and impact documentation.

Educación

Bachelor’s/Master’s degree in Marketing, Digital Marketing, or a related discipline

Certifications in Google Ads, Google Analytics, Meta advertising, SEO

Generative AI tools for content ideation and planning

Creative and analytical mindset

Learner-centric approach

Strong facilitation and mentoring

Herramientas

Google Analytics

Google Ads

Meta Business Suite/Ads Manager

SEO tools

Email marketing platforms

Generative AI tools

Descripción del empleo

NIIT Foundation (NF) is a not-for-profit education society ( NGO ) set up by the promoters of NIIT in 2004. Its mission is to positively impact the underprivileged of the country through educational initiatives and skill development programs . NIIT Foundation, an Education NGO has a mandate to reach the unreached, uncared and unattended to ensure inclusive development of India.

To shape the mandate, NIIT Foundation has begun a number of programs like donate for child education, skill development, Financial literacy and all, that positively impact the underserved of the country through various educational interventions. The intent of NF is to better understand the education and employability issues at the grassroots level. The organisation builds corporate and ngo partnerships for sustainable development.

Job Description

1. Design and deliver structured trainingfor the Digital Marketing course under NIIT Foundation’s AI Employability &Skilling Program.

2. Build learner capability in digitalmarketing fundamentals, campaign planning, audience segmentation, contentstrategy and online brand promotion.

3. Deliver practical modules on socialmedia marketing, search engine optimisation (SEO), search engine marketing(SEM), email marketing and digital advertising fundamentals.

4. Introduce AI-enabled marketing toolsfor brainstorming, copywriting, campaign ideas, content calendars and creativeoptimisation.

5. Train learners on digital marketinganalytics, campaign metrics, audience engagement, reach, impressions, clicks,conversions and reporting.

6. Provide practical exposure to tools such asGoogle Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools andemail marketing platforms, as relevant to the curriculum.

7. Demonstrate responsible use ofGenerative AI in marketing, including prompt writing, content review,fact-checking, brand consistency, privacy and copyright awareness.

8. Design hands-on assignments, campaignsimulations, case studies, content calendars, sample ad campaigns andportfolio-based projects.

9. Conduct interactive webinars anddoubt-clearing sessions and mentor learners with varied levels of digitalproficiency.

10. Assess learner performance throughassignments, quizzes, projects and course assessments; provide timely feedbackand remedial support.

11. Track learner attendance, engagement,progress, assessment outcomes and completion through LMS/MIS and share reportswith the program team.

12. Support employability throughportfolio development, resume guidance, mock interviews and preparation forentry-level digital marketing roles.

13. Create and update training content,presentations, tool demonstrations, assignments, question banks and projectbriefs.

14. Keep training activities aligned withcurrent digital marketing practices, platform updates and entry-level industryrequirements.

15. Document learner projects, successstories and relevant training insights for program reporting and impactdocumentation.

Requirements

1. Bachelor’s/Master’s degree inMarketing, Digital Marketing, or a related discipline. Relevant certificationsin Google Ads, Google Analytics, Meta advertising, SEO or digital marketing arean advantage.

2. Practical understanding of GenerativeAI tools for content ideation, copywriting, campaign planning, creativevariations, audience research and marketing productivity. Ability to teachresponsible use and verification of AI-generated outputs.

3. Creative, analytical andlearner-centric approach.

4. Strong practical orientation andability to demonstrate tools and workflows.

5. Ability to simplify digital marketingconcepts for learners from diverse academic backgrounds.

6. Focus on employability, portfoliodevelopment and job-role readiness.

7. Strong facilitation, mentoring andcollaboration skills.