Trainer- Digital Marketing

NIIT Foundation (NF); Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

NIIT Foundation (NF) in Pune invites applications for a Trainer- Digital Marketing to design and deliver a structured Digital Marketing course under the AI Employability & Skilling Program. You will build learner capability in fundamentals, campaign planning, audience segmentation and online brand promotion.

The role includes hands-on modules on SEO, SEM, social media, analytics and AI-enabled marketing tools, plus portfolio projects, webinars, assessments and reporting to the program team.

Qualifications

• Bachelor's or Master's in Marketing or related field; certifications are a plus.
• Ability to teach Generative AI tools for content ideation and planning.
• Creative, analytical, learner-centric approach.
• Strong facilitation and mentoring skills; able to simplify concepts.
• Experience teaching or training adults preferred.

Responsibilities

• Design and deliver structured Digital Marketing training.
• Develop hands-on assignments, campaigns, and portfolios.
• Conduct interactive webinars and doubt-clearing sessions.
• Mentor learners across varied digital proficiency.
• Track attendance, progress, and assess outcomes.
• Support employability via portfolio and interview prep.
• Update training content and stay current with trends.

Skills

Digital marketing

Learner facilitation

Analytics

Education

Bachelors/Masters in Marketing

Google Ads Certification

Google Analytics Certification

SEO Certification

Tools

Google Analytics

Google Ads

Meta Business Suite/Ads Manager

SEO tools

Email marketing platforms

Job description

Job Title: Trainer- Digital Marketing

Location: Pune

Responsibilities

• Design and deliver structured training for the Digital Marketing course under NIIT Foundation AI Employability & Skilling Program.
• Build learner capability in digital marketing fundamentals, campaign planning, audience segmentation, content strategy and online brand promotion.
• Deliver practical modules on social media marketing, search engine optimisation (SEO), search engine marketing (SEM), email marketing and digital advertising fundamentals.
• Introduce AI-enabled marketing tools for brainstorming, copywriting, campaign ideas, content calendars and creative optimisation.
• Train learners on digital marketing analytics, campaign metrics, audience engagement, reach, impressions, clicks, conversions and reporting.
• Provide practical exposure to tools such as Google Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools and email marketing platforms, as relevant to the curriculum.
• Demonstrate responsible use of Generative AI in marketing, including prompt writing, content review, fact-checking, brand consistency, privacy and copyright awareness.
• Design hands-on assignments, campaign simulations, case studies, content calendars, sample ad campaigns and portfolio-based projects.
• Conduct interactive webinars and doubt-clearing sessions and mentor learners with varied levels of digital proficiency.
• Assess learner performance through assignments, quizzes, projects and course assessments; provide timely feedback and remedial support.
• Track learner attendance, engagement, progress, assessment outcomes and completion through LMS/MIS and share reports with the program team.
• Support employability through portfolio development, resume guidance, mock interviews and preparation for entry-level digital marketing roles.
• Create and update training content, presentations, tool demonstrations, assignments, question banks and project briefs.
• Keep training activities aligned with current digital marketing practices, platform updates and entry-level industry requirements.
• Document learner projects, success stories and relevant training insights for program reporting and impact documentation.

Requirements

• Bachelors/Masters degree in Marketing, Digital Marketing, or a related discipline. Relevant certifications in Google Ads, Google Analytics, Meta advertising, SEO or digital marketing are an advantage.
• Practical understanding of Generative AI tools for content ideation, copywriting, campaign planning, creative variations, audience research and marketing productivity. Ability to teach responsible use and verification of AI-generated outputs.
• Creative, analytical and learner-centric approach.
• Strong practical orientation and ability to demonstrate tools and workflows.
• Ability to simplify digital marketing concepts for learners from diverse academic backgrounds.
• Focus on employability, portfolio development and job-role readiness.
• Strong facilitation, mentoring and collaboration skills.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.