Trade Marketing Manager – General Trade

USV PRIVATE LIMITED; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

USV Private Limited, through its Sebamed brand, seeks a Trade Marketing Manager GT to drive channel activations, promotions, and retailer engagement for General Trade across India.

You will roll out schemes, manage budgets, analyze market trends, and coordinate with cross-functional teams to ensure brand consistency and sales growth.

Qualifications

• MBA or PGDM from a top B-school with 5–6 years FMCG GT sales experience.
• 1–2 years of trade marketing preferred.
• Complete understanding of GT sub-channels vs retail, chain pharma, cosmetic stores, etc.
• Experience handling P&L and budgeting for sales targets.

Responsibilities

• Roll out monthly trade schemes / on-pack promotions for channel partners and consumers.
• Devise and own channel partner engagement programs.
• Execute effective sub-channel visibility and asset deployment strategy.
• Promoter efficiency and throughput management.
• Analyze sales metrics and deduce actionable insights; support brand objectives.
• Coordinate with business heads and cross-functional teams to ensure brand consistency.
• Manage general trade budgeting, scheme implementation, visibility, and monitoring.

Skills

Strategic thinking

Entrepreneurial mindset

Negotiation skills

Communication

Stakeholder management

Channel sales

Decision making

Education

MBA or PGDM

Job description

USV is a global provider of reliable healthcare solutions, We deliver trusted solutions across therapy areas worldwide, as well as cosmeceuticals and nutraceuticals in select markets.

https://www.usvindia.com/

About USV's Consumer Products Division(Sebamed)

Our Consumer Products Division has pan India presence and we operate through multiple channels- General Trade, Modern Trade, Ecommerce and Rx(prescription business)

Sebamed is among one of the fastest growing FMCG brands in India. Sebamed range of Personal care (Skin,Hair) and Baby care products are considered to be gold standards in quality and have a unique advantage of pH 5.5. It's among world's leading skin & hair care brands with presence in more than 85 countries.

http://www.sebamedindia.com

Trade Marketing Manager GT for Sebamed is responsible for both trade & shopper marketing

for General trade Channel. The incumbent will have to devise strategic inputs to aid channel growth. Key responsibilities include trade activations and scheme, loyalty programs, shopper activations and field force efficiency. He/she would be accountable for efficient budget management.

Successful performance requires :

• Strong strategic and entrepreneurial mindset and calculate risk taking appetite


• Razor sharp focus on multiplying market share


• Sound forward thinking and planning skills


• taking the full responsibility for decisions and outcomes


• strong communication and negotiation skills


• Stakeholder management, both internal & external


• clear commitment and vision to steer the channel sales

Strategic Responsibilities :

1. Roll out monthly trade schemes / on pack promotions for channel partners and consumers


2. Devise and own channel partner engagement programs.


3. Execute effective sub channel visibility and asset deployment strategy.


4. Promoter Efficiency & throughput.


5. Analyze sales related metrics like ECO, TLSD, productivity, etc. and deduce actionable insights.


6. Work closely with the business heads and top management in managing the consistency of the brand and supporting them with initiatives which are in line with the business objectives


7. Market and environmental scanning, advice on business trends and changes in the market place

Business Objectives :

1. To achieve volume and value objectives of the assigned channel.


2. Overall ownership of activity/ promotions and trade marketing activities across general trade outlet.


3. NPI launch planning and execution.


4. Analyse market trends and behavior to uncover new business and sales opportunities.


5. Compile, analyze and present data on competition and the business environment.


6. Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings


7. Overall ownership of general trade budgeting : trade scheme, visibility, monitoring and controlling.


8. Develop and manage sales budgets, and oversee the development and management of internal


9. Efficiency tracking of all the investments and promotions

Qualification:

• MBA or PGDM from top B. School, with min 5-6 yrs of experience of which minimum 4 years should be FMCG GT sales. 1-2 years of trade marketing will be preferred.


• Experience: (FMCG experience is a must - no telecom experience)


• Complete understanding of GT sub channels vs retail, Chain pharma, cosmetic stores etc


• Entrepreneurial orientation/Commercial flair, Should have handled P&L


• Knowledge of structuring sales quota goals and revenue expectations.


• Planning & Budgeting for Sales Targets..


• interface with internal cross- functional teams to ensure effective communication and coordination to execute company agenda