Trade Marketing Executive

Heritage Foods Ltd.; NTR; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Heritage Foods Ltd. invites applications for a Trade Marketing professional to drive regional trade marketing plans and support business growth. The role will focus on strategy execution, promotions, and retailer engagement across the assigned region.

You will analyse market trends, optimize POSM deployment, collaborate with sales and distribution teams, and ensure compliance with company guidelines while managing multiple priorities in a fast-paced FMCG environment.

Qualifications

• 3–5 years in trade marketing, sales, or retail marketing in FMCG/dairy.
• Strong understanding of regional trade dynamics and retailer behavior.
• Proficient in data interpretation and reporting; Excel/PowerPoint skills.

Responsibilities

• Execute regional trade marketing strategy to drive business growth.
• Enhance product visibility and promote promotions to grow sales.
• Engage retailers and distributors to strengthen brand presence.
• Oversee merchandising and POSM deployment for impact.
• Monitor market trends and competitor activities for insights.
• Manage budget utilization and assess ROI of promotions.
• Collaborate with sales, marketing, and distribution teams.
• Ensure compliance with company policies and regulations.

Skills

Trade marketing

Sales & marketing alignment

Data interpretation

Communication & negotiation

Regional market dynamics

Tools

Microsoft Excel

PowerPoint

Job description

Key Result Areas

• Trade Marketing Strategy Execution – Implement and drive regional trade marketing plans effectively to support business growth.
• Sales Growth Contribution – Enhance product visibility and drive promotions to achieve targeted sales growth.
• Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation.
• Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact.
• Market Analysis & Competitive Insights – Monitor market trends,competitor activities, and consumer preferences to refine strategies.
• Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities.
• Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals.
• Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Requirements

• 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
• Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.
• Excellent analytical skills with proficiency in data interpretation and reporting.
• Strong communication, negotiation, and relationship management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Willingness to travel frequently within the assigned region.
• Experience of working closely with Sales & Marketing Team