Trade Ambassador - North
Bacardi-Martini
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Benefits offered by this job
Job summary
Bacardi-Martini is seeking a credible Trade Ambassador to represent our brands across North India. You will build relationships with bartenders, bar owners, beverage managers, and distributors, delivering trainings, masterclasses, guest shifts, and bar tours to ignite brand advocacy.
With deep mixology knowledge and a wide North India network, you will coach trade partners, identify emerging talents, and drive portfolio availability and visibility in key accounts.
Qualifications
- Experience in nationally recognised top mixology accounts.
- Strong experience within the North India cocktail and bartending scene.
- Strong communication, presentation, and influencing skills.
- Wide network of strong industry relationships across North India.
- Strong understanding of bar business operations.
- Proven ability to deliver engaging trainings and masterclasses.
- Self-organisation and ability to manage a geographically diverse role.
- Experience in the Spirits and/or Beverages industry is highly valuable.
- National and international industry exposure is an advantage.
Responsibilities
- Represent our portfolio at key trade events, industry platforms, and brand programs across North.
- Develop strong relationships with key stakeholders in the Top On-Trade channel, including bartenders, mixologists, bar owners, beverage managers, and hotel teams.
- Execute Portfolio Trainings, Masterclasses, Guest Shifts, Bar Tours, and advocacy sessions in coordination with local Sales and Marketing teams.
- Identify and build relationships with influential bartenders and emerging talent across North India.
- Drive Availability, Visibility, and Quality of our portfolio within key accounts.
- Work closely with Sales to build awareness and help drive the Premium and Incubation Portfolio across priority accounts.
- Represent the brands at relevant national and international industry platforms when required.
- Travel regularly within North India to remain closely connected to trade partners and stakeholders.
- Bring insights from the local bartending community back to the wider Marketing and Sales organisation.
- Identify new venues, trends, talent, and opportunities that can help our brands win in the market.
Skills
Job description
A highly credible bartender, mixologist, or spirits professional with a recognized trajectory across India’s leading cocktail bars, premium hotel bars, or the wider beverage industry, with strong experience in mixology within the NCR bartending scene, and exposure at both national and international level.
The ideal candidate will bring strong technical expertise in mixology, a well-established network across the premium on-trade, and the credibility to influence leading bartenders, bar owners, beverage professionals, and industry opinion leaders across NCR
They should be confident delivering engaging trainings, masterclasses, guest shifts, bar tours, and advocacy experiences that inspire, educate, and build long-term brand advocacy.
Play a critical role in taking our great portfolio of brands to the next level by building brand awareness and strengthening advocacy across NCR.
You will be responsible for building meaningful relationships with key trade stakeholders, developing advocacy opportunities, and bringing our brands to life through trainings, masterclasses, guest shifts, bar tours, and other impactful experiences.
As Trade Ambassador, you will be the visible image of our brands across North, representing our portfolio through consumers, trade partners, industry stakeholders, and digital channels.
You will work closely with the Brand Marketing and Sales teams to spread the brand message and develop long-lasting relationships with consumers, on-trade personnel, bar owners, beverage managers, and distributor partners.
With a solid understanding of bar business operations and strong credibility within the North India bartending communities, you will coach the trade on ways of winning and inspire mixologists through your knowledge, passion, and personality.
- Represent our portfolio at key trade events, industry platforms, and brand programs across North.
- Develop strong relationships with key stakeholders in the Top On-Trade channel, including bartenders, mixologists, bar owners, beverage managers, and hotel teams.
- Execute Portfolio Trainings, Masterclasses, Guest Shifts, Bar Tours, and advocacy sessions in coordination with local Sales and Marketing teams.
- Identify and build relationships with influential bartenders and emerging talent across North India.
- Drive Availability, Visibility, and Quality of our portfolio within key accounts.
- Work closely with Sales to build awareness and help drive the Premium and Incubation Portfolio across priority accounts.
- Represent the brands at relevant national and international industry platforms when required.
- Travel regularly within North India to remain closely connected to trade partners and stakeholders.
- Bring insights from the local bartending community back to the wider Marketing and Sales organisation.
- Identify new venues, trends, talent, and opportunities that can help our brands win in the market.
- Experience in nationally recognised top mixology accounts, usually as a mixologist or bartender.
- Strong experience within the North India cocktail and bartending scene.
- Strong communication, presentation, and influencing skills.
- Wide network of strong industry relationships across North India.
- Strong understanding of bar business operations.
- Proven ability to deliver engaging trainings and masterclasses.
- Self-organisation and ability to manage a geographically diverse role.
- Experience in the Spirits and/or Beverages industry is highly valuable.
- National and international industry exposure is an advantage.
You have the presence and credibility to represent our brands confidently in front of leading bartenders, bar owners, industry professionals, and consumers.
You are deeply passionate about cocktails, spirits, hospitality, and the bartending community, with the ability to transfer that passion to others.
You have a strong network across North India and naturally build meaningful, long-lasting relationships with the trade.
You are constantly looking for new opportunities, talent, venues, partnerships, and ways to make our brands relevant and exciting.
You are passionate about discovering new trends, techniques, cultures, and ideas within the global cocktail and hospitality landscape.
You understand how to connect with different people and can build trust and influence across bartenders, bar owners, sales teams, distributors, and other stakeholders.
At Bacardi, we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs — Fearless, Family, Founder — to the next level.
You create an environment where people feel appreciated for who they are, what they do, and who they can become.
You understand your own strengths and weaknesses and recognise the impact you have on those around you.
You build strong relationships, navigate different personalities and situations, and bring people together to achieve shared goals.
You consistently deliver results by inspiring others, taking ownership, and turning ideas into impactful execution.
You think critically and strategically, make fresh connections, and bring creativity to complex challenges.
You are naturally curious, willing to experiment, learn from experience, and adapt quickly to a constantly evolving industry.
You lead through influence, credibility, and passion — inspiring the bartending community across North India to learn, engage with, and advocate for our brands.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e, volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
Life Inside Bacardi
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!
You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.
Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.
Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.
We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.
If this sounds like a culture you wish to join, check out our current opportunities.
Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.
Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
We are there for the moments that matter in our Primos’ careers - the times they need to step outside of their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.
We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.
The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products include alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.
What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.
We do, of course, only hire people who are of legal drinking age in their market.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.
The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process.
Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.
For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.
If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team.
The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.
We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.
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