TM RSM DM Muzaffarpur

Aditya Birla Group; Muzaffarpur; Sur place; INR 800 000 - 1 400 000; Plein temps

Résumé du poste

Aditya Birla Group in India seeks a Direct Marketing leader to drive adoption of service-to-sales for orphan customers, deliver differentiated campaigns, and manage attrition of frontline sales staff.

You will lead a sales team, recruit and train staff, allocate leads, monitor topline performance, ensure renewal and upsell targets, and coordinate with HR, Trainers and Client Service daily.

Qualifications

• Experience in sales and marketing is essential.
• Strong people management and administrative skills.

Responsabilités

• Drive adoption of service-to-sales approach for orphan customers.
• Ensure differentiated and segmented campaigns.
• Manage attrition of front line sales force and talent shortages.
• Implement Loyalty Model and maintain relationships with orphan customers.
• Upsell and renewals to assigned customer base.
• Achieve targets related to Premium and NOP to drive company growth.
• Allocate leads to team members and monitor topline/health metrics.
• Guide sales process, lead conversion, and closure of sales.
• Communicate policy changes through training modules.
• Ensure sales and service activities run without blocks.
• Assign responsibilities based on resource strength and opportunities.
• Execute effective business acquisition for a profitable mix.
• Monitor persistency targets and take corrective actions.
• Recruitment and training to control attrition and upskill the team.

Connaissances

Sales

Marketing

Team Handling

Administration

Formation

Under Graduate

Description du poste

DEPARTMENT-1 CFOs Office

DEPARTMENT-2 Direct Marketing

Country India

Skills

Skill

Sales & Marketing Skills Team Handling Administration

Under Graduate

CERTIFICATION

Job Description

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Key Challenges for the role –

• To drive adoption of Service to sales approach on the Orphan customer.
• To ensure differentiated and segmented approach to various campaigns
• To manage attrition of the front line sales force and limited availability of quality talent.

4) Principal Accountabilities

Accountability

Supporting Actions

Implementation of Loyalty Model

• To ensure maintenance of relationship with Orphan customers.
• Up-Sell to customers assigned through various campaigns.
• Ensure Renewal collection and AUM conservation of the assigned base.

Achieve Targets related to Premium and NOP in order to contribute in overall growth of the company

• Allocate leads to the team members as per targets decided.
• Periodically monitor and review performance on the assigned topline and health parameters
• Handhold and guide them on the sales process, lead conversion and closure of sale
• Aggressively downloading all the RnR activities running by the organisation.

Executes smooth function of the sales and other processes in order to maximise business potential.

• Communicating any process change or change in any rules and regulations by the help of different training module.
• Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks

Ensure relevant people in the right place right time in order to maximise the productivity

• Understanding the strength of the resource and depending on that allocating job responsibility
• Evaluating the opportunity of each business unit and allocating targets as per that.

Execute the right method of business acquisition in order get the profitable mix for the organisation

• Scrutinise the business on regular basis and give the relevant information to superiors
• Achieve Persistency targets as per the company norms so that renewals take place on time
• Take corrective actions related to persistency and health

Recruitment & Training

• To ensure recruitment of team on a time based manner.
• To manage attrition within the specified limits.
• Ensure through continuous on the job training, skill enhancement of team members.

5) Job Purpose of Direct Reports

Direct Sales Executive: To achieve the Sales and health targets set for them as per their goal sheets.

6) Relationships (If Applicable)

Internal

Frequency

Nature

Support Executive’s

Trainers

HR

Issuance Coordinator

Client Service

Daily

Regularly

As and When Required

Daily

As and When Required

To Log-in and receipting Policies.

For arranging trainings for the team as well as for the relationships.

Mainly recruitments and man power related issues.

To Ensure the policies are Issued on time.

Service related issues.

External

Frequency

Nature

Relationship

Daily

Business Development and to ensure the smooth sailing,

7) Organizational Relationships (Separate Annexure to be