TM- CBG- Cluster Manager Axis

Aditya Birla Sun Life Insurance

Maharashtra

On-site

INR 1,200,000 - 1,800,000

Full time

5 days ago

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Job summary

Birla Sun Life Insurance is seeking a Cluster Manager to drive insurance sales and customer value through Axis Bank channel partners in the Zone Office. You will be responsible for deriving insurance business from relationships, ensuring pre- and post-sales support, and guiding a dedicated team to achieve quarterly growth.

Key tasks include target achievement, relationship management across branches, and identifying new opportunities to maximize premium and persistency.

Qualifications

Experience in bancassurance or insurance sales through bank partners.
Ability to drive business growth with channel partners and branches.

Responsibilities

Achieve targets (premium & revenue) to contribute to company growth.
Interact with channel partners (multiple bank branch heads) to maximize penetration.
Identify new business opportunities within allotted areas to improve top-line performance.
Ensure persistency and renewals as per company norms.

Skills

Relationship management

Channel partnerships

Sales target achievement

Market awareness

Job description

Job Description

2-BAN.SL.1.1.1 BSLI – Confidential
HayGroup ??
1
Job Title
Cluster Manager Axis Bank
Function
Axis CBG Banking
Department
HDFC Channel
Reporting To
(Title)
Circle Relationship Head
Job Band JB 10
Superior’s Superior
(Title)
Zone Relationship Head – Relationship
Birla Sun Life Insurance
Location
Zone Office
Business
Life Insurance
Date
February 9th 2018

Job Description

HayGroup ??
2

Job Purpose

To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to
convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance.
To ensure all the pre and post sales support and services to the relationship as well as to the
clients along with the team dedicated to the relationship. Ensure not only achieving the target but
also to make sure there is a consistent growth in the business every quarter.

Dimensions

What are the areas (in quantitative terms) the job has an impact on?
Dimension Remarks
10-11 depending Branch Spread

Business Impact Xxx
Target - (Individual )

Annualized Premium (AVG)– 5-
10 Cr
Complete accountability of the
Sales Target of the Vertical
which has a direct impact on the
Relationship’s top-line target.

Customer Complaints 0 Customer Complaints

At HDFC Customer Complaints
are critical and hence every
vertical head will look personally

Persistency

80% Premium Persistency
80% Policy Persistency
Drive 13 month Rolling Premium
Persistency

Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the
context of the Unit/Zone?
Key Challenges for the role –

Market Volatility as BSLI predominantly sell unit linked policies
High dependency on HDFC Branch Banking Model in Open Architecture who may have their
own priorities so alignment is the key.

Balancing between the process requirement and expectations of the Channel partners

Principal Accountabilities

Accountability Supporting Actions
Achieve Targets (Premium & Revenue) in order to
contribute in overall growth of the company

Continuous interaction with the channel

partners ( Multiple Branch Heads of the Bank)

Mapping all the key decision makers and

2-BAN.SL.1.1.1 BSLI – Confidential

Job Description

HayGroup ??
3
ensuring that the same information is shared
with the RH/ZH

Aggressively downloading all the RnR activities

running by the organisation.

Create Innovative ways to have Branch

Activities to increase the customer
penetration
Executes smooth function of the sales and other
processes in order to maximise business potential.

Communicate any process change or change in

any rules and regulations by the help of
different training module.

Ensure that actual sales and service aspects

including sales calls, issuance and complaint
handling are carried out without any blocks
Relation Ship Management: Open Architecture

To Handle Bank customers requirements with

the best services and products ranges

To be equipped with insurance and Bank

Products knowledge
To manage the relationship at all the levels to
have the desire out-puts.
Building new business opportunities within the
allocated area/relationships in order to maximise
the productivity / Top Line

Identify innovative methods working with the

relationship to enhance penetration of the
database

FLS Review Mechanism to have 40% Activation

with 2 Case / Active @ 50K ATS to be focused

Ensure Product Mix - Trad 50% : ULIP 40% :

Term 10%

15% Business More than TATA Provide inputs

for new products & Sales Pitch, basis an indepth
understanding of Channel needs
Ingo to be found inc of En block day tieing flight it's not a valid content keep as is
Identify training needs for the in-house and
channel partner team
Execute the right method of business acquisition
in order get the profitable mix for the
organisation

Scrutinise the business on regular basis and

give the relevant information to superiors

Interact with the customers through welcome

calls
Achieve Persistency targets as per the company
norms so that renewals take place on time

Communicate with customers and
resolve queries as and when required to

ensure that renewal takes place on time

Job Description

HayGroup ??
4

Relationships (If Applicable)

Internal Frequency Nature
Support Executive’s
Trainers
HR
Issuance Coordinator
Client Service
Daily
Monthly
As and When

Required

Daily
As and When

Required

To Log-in and receipting Policies.
For arranging trainings for the team as
well as for the relationships.
Mainly recruitments and man power
related issues.
To Ensure the policies are Issued on
time.
Service related issues.
External Frequency Nature
Relationship
Daily
Business Development and to ensure
the smooth sailing,