Cluster Manager - Axis- Bongaigaon

Aditya Birla Capital; Assam; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Aditya Birla Capital seeks a dynamic sales professional to drive insurance business through bank channels. The role involves coordinating with branch heads, managing channel relationships, and ensuring timely product penetration and renewals.

You will lead activities to maximize premium income and secure persistency targets, while balancing process needs with partner expectations. The incumbent will focus on building new business opportunities within the assigned area, aligning incentives, and

Qualifications

• Experience in insurance sales through bank branches.
• Ability to drive targets and manage channel partner performance.
• Strong relationship management and negotiation skills.
• Knowledge of unit-linked policies and traditional products is a plus.

Responsibilities

• Achieve and contribute to the premium revenue targets for the assigned area.
• Maintain regular interaction with bank branch heads and channel partners.
• Identify key decision makers and ensure consistent information flow to all stakeholders.
• Plan and execute branch activities to increase customer penetration and activation.

Skills

Channel management

Sales target drive

Relationship management

Banking liaison

Job description

Manpower (Nos.)

10-11 depending Branch Spread

Target - (Individual )

Annualized Premium (AVG)– 5-10 Cr

Persistency

80% Premium Persistency

To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.

Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension

Remarks

Manpower (Nos.)

10-11 depending Branch Spread

Business Impact

Xxx

Target - (Individual )

Annualized Premium (AVG)– 5-10 Cr

Complete accountability of the Sales Target

of the Vertical which has a direct impact on the Relationship’s top-line target.

Customer Complaints

0 Customer Complaints

At HDFC Customer Complaints are critical and hence every vertical head will look personally

Persistency

80% Premium Persistency

80% Policy Persistency

Drive 13 month Rolling Premium Persistency

Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?)

Key Challenges for the role –

• Market Volatility as BSLI predominantly sell unit linked policies
• High dependency on HDFC Branch Banking Model in Open Architecture who may have their own priorities so alignment is the key.
• Balancing between the process requirement and expectations of the Channel partners
• Principal Accountabilities

Principal Accountabilities

Accountability

Supporting Actions

Achieve Targets (Premium & Revenue) in order to contribute in overall growth of the company

• Continuous interaction with the channel partners ( Multiple Branch Heads of the Bank)
• Mapping all the key decision makers and ensuring that the same information is shared with the RH/ZH
• Aggressively downloading all the RnR activities running by the organisation.
• Create Innovative ways to have Branch Activities to increase the customer penetration

Executes smooth function of the sales and other processes in order to maximise business potential.

• Communicate any process change or change in any rules and regulations by the help of different training module.
• Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks

Relation Ship Management: Open Architecture

• To Handle Bank customers requirements with the best services and products ranges
• To be equipped with insurance and Bank Products knowledge

To manage the relationship at all the levels to have the desire out-puts.

Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line

• Identify innovative methods working with the relationship to enhance penetration of the database
• FLS Review Mechanism to have 40% Activation with 2 Case / Active @ 50K ATS to be focused
• Ensure Product Mix - Trad 50% : ULIP 40% : Term 10%
• 15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an in-depth understanding of Channel needs
• Identify training needs for the in-house and channel partner team

Execute the right method of business acquisition in order get the profitable mix for the organisation

• Scrutinise the business on regular basis and give the relevant information to superiors
• Interact with the customers through welcome calls

Achieve Persistency targets as per the company norms so that renewals take place on time

• Communicate with customers and
• resolve queries as and when required to ensure that renewal takes place on time

Relationships (If Applicable)

Internal Frequency Nature

Support Executive’s

Trainers

HR

Issuance Coordinator

Client Service

Daily

Monthly

As and When Required

Daily

As and When Required

To Log-in and receipting Policies.

For arranging trainings for the team as well as for the relationships.

Mainly recruitments and man power related issues.

To Ensure the policies are Issued on time.

Service related issues.

External Frequency Nature

Relationship

Daily

Business Development and to ensure the smooth sailing,

• Organizational Relationships (Separate Annexure to be Attached)

Head HR & Admin

Chief Mgr - HR

Perf, Comp & Ben.

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