2-BAN.SL.1.1.1 BSLI – ConfidentialJob DescriptionHayGroup ??1Job TitleCluster Manager Axis BankFunctionAxis Branch BankingDepartmentAxis ChannelReporting To(Title)Circle Relationship Head Axis BankJob Band JB 10Superior’s Superior(Title)Zone Relationship Head – Relationship AxisUnitBirla Sun Life InsuranceLocationZone OfficeBusinessLife InsuranceDateFebruary 9th 20182-BAN.SL.1.1.1 BSLI – ConfidentialJob DescriptionHayGroup ??2
To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance.To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.
What are the areas (in quantitative terms) the job has an impact on?Dimension Remarks
10-11 depending Branch Spread
- Business Impact Xxx
- Target - (Individual )
Annualized Premium (AVG)– 5-10 CrComplete accountability of theSales Target of the Verticalwhich has a direct impact on theRelationship’s top-line target.
- Customer Complaints 0 Customer Complaints
At Axis Customer Complaintsare critical and hence everyvertical head will look personally
80% Premium Persistency80% Policy PersistencyDrive 13 month Rolling PremiumPersistency
- Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in thecontext of the Unit/Zone?Key Challenges for the role –
- Market Volatility as BSLI predominantly sell unit linked policies
- High dependency on Axis Branch Banking Model in Open Architecture who may have their own priorities so alignment is the key.
Balancing between the process requirement and expectations of the Channel partnersPrincipal Accountabilities
- Accountability Supporting Actions
Achieve Targets (Premium & Revenue) in order tocontribute in overall growth of the company
- Continuous interaction with the channel
partners ( Multiple Branch Heads of the Bank)
- Mapping all the key decision makers and
2-BAN.SL.1.1.1 BSLI – Confidential
Job DescriptionHayGroup ??3ensuring that the same information is sharedwith the RH/ZH
- Aggressively downloading all the RnR activities
running by the organisation.
- Create Innovative ways to have Branch
Activities to increase the customerpenetrationExecutes smooth function of the sales and otherprocesses in order to maximise business potential.
- Communicate any process change or change in
any rules and regulations by the help ofdifferent training module.
- Ensure that actual sales and service aspects
including sales calls, issuance and complainthandling are carried out without any blocksRelation Ship Management: Open Architecture
- To Handle Bank customers requirements with
the best services and products ranges
- To be equipped with insurance and Bank
Products knowledgeTo manage the relationship at all the levels tohave the desire out-puts.Building new business opportunities within theallocated area/relationships in order to maximisethe productivity / Top Line
- Identify innovative methods working with the
relationship to enhance penetration of thedatabase
- FLS Review Mechanism to have 40% Activation
with 2 Case / Active @ 50K ATS to be focused
- Ensure Product Mix - Trad 50% : ULIP 40% :
Term 10%
- 15% Business More than TATA Provide inputs
for new products & Sales Pitch, basis an indepthunderstanding of Channel needs
- Identify training needs for the in-house and
channel partner teamExecute the right method of business acquisitionin order get the profitable mix for theorganisation
- Scrutinise the business on regular basis and
give the relevant information to superiors
- Interact with the customers through welcome
callsAchieve Persistency targets as per the companynorms so that renewals take place on time
- Communicate with customers and
- resolve queries as and when required to
ensure that renewal takes place on time2-BAN.SL.1.1.1 BSLI – Confidential
Job DescriptionHayGroup ??4
- Relationships (If Applicable)
Internal Frequency NatureSupport Executive’sTrainersHRIssuance CoordinatorClient ServiceDailyMonthlyAs and When
RequiredDailyAs and When
RequiredTo Log-in and receipting Policies.For arranging trainings for the team aswell as for the relationships.Mainly recruitments and man powerrelated issues.To Ensure the policies are Issued ontime.Service related issues.External Frequency NatureRelationshipDailyBusiness Development and to ensurethe smooth sailing,
- Organizational Relationships (Separate Annexure to be
Attached)SIGN-OFFSignatureNameDateJob AnalystSignatureName