Thumbnail Designer

PhonePe; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Medical Insurance

Wellness Program

Parental Support

Retirement Benefits

Higher Education Assistance

Job summary

PhonePe is seeking a Video Content Packaging Specialist to create compelling thumbnails that attract viewers. In this role, you'll leverage generative AI tools to design visuals that stand out in a crowded feed and analyze their performance based on CTR metrics.

The ideal candidate has expertise in Adobe Suite and generative AI, with the ability to produce high-quality content quickly. Join our collaborative team to make a significant impact in the digital payments space.

Qualifications

• Mastery of Adobe Suite and generative AI tools.
• Ability to blend AI-generated elements seamlessly into final compositions.
• Proven experience in data-driven design.

Responsibilities

• Design engaging thumbnails for video content.
• Utilize AI tools to create visual assets.
• Analyze click-through rates and iterate on designs.

Skills

Adobe Suite Mastery

Generative AI Knowledge

Attention to Detail

Analytical Thinking

High-Speed Production

Job description

PhonePe Limited is a leading digital payments platform headquartered in India, offering a wide range of financial services and consumer tech businesses.

Culture

We empower people, foster a collaborative environment, and encourage ownership from day one, enabling team members to build high-impact solutions quickly.

About The Role

You are the packaging expert for our content. A world‑class video is useless if no one clicks on it, and you are the person who ensures they do. Your job is to take the core hook of a video and turn it into a high‑impact visual that stands out in a crowded feed. You will work in an AI‑first environment, using generative tools to create assets and variations that would take hours to build by hand.

Focus Area 1: Visual Storytelling and CTR Optimization

• You design thumbnails that tell a story in a split second, using composition, contrast, and color theory to guide the viewer’s eye.
• You master the “Hook,” pairing a compelling image with minimal text to create curiosity or urgency.
• You manage facial expressions and emotive triggers, selecting or generating the perfect hero image that connects with a human audience.
• You work closely with the Channel Intelligence Lead to analyze A/B test results and refine your designs based on actual performance data.

Focus Area 2: AI-First Composition and Workflow

• Use generative AI tools (Midjourney, DALL‑E 3, Stable Diffusion) to create unique assets, backgrounds, and characters from scratch.
• Employ the latest AI features in Photoshop (Generative Fill, Expand) to manipulate images, swap elements, and clean up compositions in seconds.
• Build and maintain a library of AI‑generated assets to move from concept to finished thumbnail in record time.
• Stay ahead of the curve by mastering new AI models or techniques that improve visual quality or speed.

Focus Area 3: Iteration and Data‑Driven Design

• Produce multiple variations for every video, using AI to test different angles, colors, and compositions.
• Analyze CTR and qualified view metrics to understand which visual styles resonate with the specific audience.
• Ensure brand consistency while experimenting, keeping the overall channel look premium and recognizable.

What We Are Looking For

• Technical Agility: Mastery of Adobe Suite and generative AI, using the most efficient tools for optimal results.
• Attention to Detail: Ability to blend AI-generated elements seamlessly into final compositions.
• High-Speed Production: Turn around multiple high‑end thumbnails in a single day without sacrificing quality.
• Analytical Thinking: Use data to explain why a visual may perform better.
• Ownership: Treat every video’s CTR as personal responsibility, proactively iterating as needed.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits – Medical, Critical Illness, Accidental, Life
• Wellness Program – Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support – Maternity, Paternity, Adoption Assistance, Day‑care Support Program
• Mobility Benefits – Relocation, Transfer Support, Travel Policy
• Retirement Benefits – Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits – Higher Education Assistance, Car Lease, Salary Advance Policy

Equal Opportunity Employment

PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color, or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.