Therapy Business Manager | GI Prima | Kolkata

Thornton Tomasetti; Bidhannagar; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Abbott is seeking a Therapy Business Manager to lead sales strategies and drive primary and secondary sales across the defined market in India. You will supervise distributors, manage doctor/chemist engagement, and execute trade activation plans to promote Abbott brands with strong emphasis on ethics and clinical discussions.

You will plan campaigns, CME activities, and merchandising, while ensuring KPIs are met and new product launches are supported with targeted customer engagements across

Responsibilities

• Plan monthly and quarterly business activity.
• Plan trade activation and overall sales strategies.
• Plan demand generation and fulfillment.
• Monitor sales performance and adjust to reduce variance.
• Prescription audit for Abbott brands and competitors.
• Create/update customer list of doctors/chemists and manage data.
• Identify towns, appoint distributors/customers in line with strategy.
• Achieve sales targets through ethical promotion and science-based discussions with doctors and chemists.
• Organize CME camps and brand activations for visibility.
• Plan merchandising and sampling per division strategy.
• Support new product launches by identifying targets and feedback to the company.
• Ensure customer coverage and KPIs like 100% doctor coverage and call average.
• Promote Abbott brands at retailers, attend retail meets and market blitz events.

Job description

JOB DESCRIPTION: As a Therapy Business Manager you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy. To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute & plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment. You have a very important role to play in Division's success.

Roles and Responsibilities in detail Area Business Planning:

• Plan for monthly and quarterly business.
• Plan for Trade activation business and over all sales
• Plan demand generation and fulfillment
• Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations
• Prescription audit for Abbott brands and other competitors brands
• To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
• Identifying potential town and appointing distributor and customers (trade) in line with business philosophy

Business generation & development:

• Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan
• Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place
• Organizing Camps (CME) as per the division strategy and customers need
• To carry out activations across trade and clinics for brand visibility
• To plan and conduct merchandising and sampling activity as per Division strategy.
• Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company
• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

Minimum KPIs:

• a. 100% coverage of Doctors.
• b. Customer Call average as per the customer management plan of the division / therapy.
• c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.

Brand Management:

• Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy
• To plan and attend Retail meets, Market Blitz etc for sales growth

#LI-DNI The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Sales Force DIVISION: EPD Established Pharma LOCATION: INDIA > WEST BENGAL > KOLKATA : Remote ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 100 % of the Time MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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