Therapy Business Manager

Bayer; Thiruvananthapuram; On-site; INR 600,000 - 900,000; Full time

Job summary

Bayer in Kerala is seeking a Therapy Business Manager to drive pharmaceutical sales for assigned products. The role emphasizes in-clinic promotions, patient-focused interactions, and robust field engagement with healthcare professionals.

You will plan and execute HCP engagements, report activities in Veeva CRM, monitor competition, and coordinate scientific updates while ensuring regulatory compliance. Prior pharma sales experience and local language fluency are essential.

Qualifications

• Bachelor’s Degree in any discipline; advanced qualifications are a plus.
• 2–3 years of pharmaceutical sales experience with a track record of performance.
• Strong interpersonal and communication skills; ability to work in field-based roles.
• Proficiency in using digital tools and tablets for field activities.
• Proficiency in the local language; English a plus.

Responsibilities

• Promote Bayer products to healthcare professionals and other target groups to meet/exceed sales targets in the assigned territory.
• Plan and execute HCP engagements and Patient Focused Interactions aligned with MCCP strategies.
• Report engagement activities in Veeva CRM and utilize its features to enhance customer experience.
• Monitor competition and communicate market dynamics to management.
• Coordinate scientific updates (CME, meetings) for HCP groups as per marketing strategies.
• Ensure compliance with local regulations, industry norms, and company code of conduct.
• Oversee distribution activities, orders from distributors, and adherence to credit policies.

Skills

Interpersonal skills

Communication skills

Teamwork

IT literacy

Local language proficiency

English proficiency

Education

Bachelor’s Degree (any discipline)

Tools

Veeva CRM

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Therapy Business Manager

POSITION PURPOSE

The Medical Representative has the responsibility:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE

• Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record
• Strong interpersonal, communication and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location

India : Kerala : Trivandrum

Division

Pharmaceuticals

Reference Code

878186

Contact Us

• 022-25311234