Therapy Business Manager

Bayer CropScience Limited; Gurugram District; On-site; INR 700,000 - 900,000; Full time

Job summary

Bayer CropScience Limited in India, Haryana, Gurgaon, is seeking a Therapy Business Manager to promote Bayer products to healthcare professionals and drive sales in the assigned territory. The role focuses on in-clinic and off-clinic engagements with Patient Focused Interactions, maintaining CRM records, and coordinating with Sales/Marketing to deliver MCCP strategies.

A Bachelor’s degree and 2–3 years of pharma sales experience are required, with strong communication and IT skills.

Qualifications

• Bachelor’s degree in any discipline; advanced qualification is a plus.
• Pharma sales experience 2–3 years with a demonstrable track record.
• Strong interpersonal and communication skills.

Responsibilities

• Promote Bayer products to healthcare professionals to meet/exceed sales targets in the assigned territory.
• Plan and execute HCP engagements with Patient Focused Interactions (PFI) and in-clinic promotions.
• Record customer engagement activities in Veeva CRM and leverage available features to enhance customer experiences.
• Monitor competition activity and inform management of market dynamics.
• Organize regular scientific updates (CME, meetings) for HCP groups aligned to marketing strategies.
• Develop knowledge of medical/clinical data, brand strategy, and competitive landscape to challenge status quo.
• Collaborate with Sales/Marketing on MCCP strategies and identify new business sources.
• Comply with regulations, industry standards and company code of conduct.
• Manage distribution: SSR collection, order collection from distributors, and ensure phased distribution with 40% target by 15th of each month.

Skills

Interpersonal skills

Communication skills

Teamwork

IT literacy

Local language

English proficiency

Education

Bachelor's degree in any discipline

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Therapy Business Manager

POSITION PURPOSE:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE:

• Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record
• Strong interpersonal, communication and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location:

India : Haryana : Gurgaon

Division:

Pharmaceuticals

Reference Code:

884109