Territory Sales Manager

Airtel; West Bengal; On-site; INR 600,000 - 800,000; Full time

Job summary

Airtel in India seeks a Territory Sales Manager to lead end-to-end GTM for prepaid in a large distribution network. You will own a territory, grow market share, and coordinate across sales, distribution, and field teams.

Ideal candidates have 2-5+ years in sales, preferably in telecom or FMCG, with MBA/PGDM and strong data-driven decision making. This role is on‑site and requires collaborative leadership across multiple stakeholder groups.

Qualifications

• Graduate with MBA/PGDM preferred.
• 2-5+ years of sales experience.
• Experience in telecom/FMCG preferred.

Responsibilities

• Strengthen distribution and sales network across territory.
• Understand market demographics and drive sales strategy.
• Improve channel profitability and channel satisfaction.
• Manage relationships with retailers and Field Sales Executives (FSE).
• Increase value for distributors, retailers, and FSEs through marketing & merchandising.
• Develop timely market intelligence reports on trends and competitors.
• Collaborate with network team to improve mobile network in the markets.

Skills

Excellence in execution

Large team collaboration

Data analysis

Stakeholder persuasion

MS Office Excel

Entrepreneurial mindset

Education

MBA/PGDM

Graduate degree

Tools

MS Office Excel

Job description

Company: Airtel

Role: Territory Sales Manager

Function: Sales

Reporting To: Zonal Sales Manager

Job Level: Senior Executive / Assistant Manager

Purpose of the Job

An opportunity to be at the frontline of the business and take charge of an entire territory and increase the Customer Market Share, Revenue Market Share and execute the entire Go-To-Market (GTM) strategy in the prepaid business through the vast distribution network

Key Deliverables

• Strengthen the distribution and sales network by increasing the SIM & Data Selling Outlets to the maximum possible extent in the assigned territory. Ensure existing customers are adequately serviced
• Understand the market demographics and drive sales strategy according to customer segments
• Drive the basic distribution parameters such as Channel profitability and Channel satisfaction
• Initiate active relationship management programs through continuous and effective engagement with Retailers and Field Sales Executives (FSE)
• Increase value for Partners i.e. Distributors, Retailers and Field Sales Executives through systematic marketing and merchandising activities
• Develop timely Market Intelligence reports, detailing the changing customer trends and competitors performance
• Work closely with the network team to understand and improve mobile network in the markets

Skills Required

• Ability to ensure excellence in execution
• Ability to collaborate and work with large teams
• Analyze data and draw insights
• Consultation, facilitation and selling skills
• Enterprising and ability to convince stakeholders
• Basic computer literacy MS Office – Excel

Educational Qualifications

• Full Time graduate, preferably MBA/ PGDM

Work Experience

• 2-5+ years of Sales Experience

Preferably Telecom/FMCG