Territory Manager - Rural Mass Retail

airtel; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Airtel is hiring a Territory Manager for Mass Retail in India. The role oversees a team of field sales personnel, drives distributor onboarding, and expands retail reach across a defined territory within 60-70km radii.

The TM will coordinate promotions, ensure service quality, and optimize network coverage as part of the One Airtel strategy. Key focus areas include achieving revenue targets through strategic onboarding, managing 500-700 retail outlets, and leveraging opportunities across

Qualifications

• Strong analytical ability and data interpretation skills.
• Candidate should demonstrate ownership mindset and accountability.
• Ability to collaborate across teams and influence stakeholders.
• Demonstrates learning agility and quick adaptation to new processes.
• Proven track record of delivering results with precision and pace.

Responsibilities

• Onboard new customers and manage trade and channel partners to drive distribution.
• Achieve prepaid and postpaid targets and contribute to revenue growth.
• Drive cross-sell opportunities across Airtel lines of business (Mobility, DTH, Payments, Broadband).
• Establish optimal distribution to create a competitive service edge.
• Lead and train field sales teams to sustain performance and deliver MIS insights.

Skills

Analytical ability

Ownership mindset

Collaboration & influence

Learning agility

Execution excellence

Job description

Job Description:

Territory Manager – Mass Retail

About The Job

Territory Managers (TM) at Airtel are the pillars of Mass Retail Organisation at Airtel serving ~ 360 Million consumers across the length and breadth of the country. Just to put things in perspective, Territory managers have helped us onboard, sustain and serve ‘one in every four’ Indians living in our vast and diverse country.

A territory manager typically contributes towards 10 to 15 Million revenue monthly, directly to company’s topline. A TM is responsible for handling a team of 12-15 people in form of Urban and Rural Promoters, Distributors, Field Sales Executives, Pratinidhis and TLs. Each TM also handles 500-700 Retail outlets. Each TM territory is of about 60-70km in radius.

At Airtel, we also offer opportunities to Territory Managers to have exposure in other ‘Lines of Businesses’ unlike our competitors who offer single product exposure. There are abundant prospects for a TM to explore in a single role, namely Mobility, DTH, Payment Banks and Broadband.

Responsibilities

Sales:

• To onboard new customers through efficient handling of trade and control channel (Fleet of promoters and distributor manpower)


• To achieve tertiary recharge sales and Gross Prepaid targets


• To work on ‘One Airtel’ agenda and drive penetration of DTH and Bank Business


• To set up right distribution for a dominant service edge vs our competition

Service

• To ensure that all distributors are engaged


• To ensure that customer is on-boarded in a smooth and hassle-free manner


• To extract business from the territory


• To own network coverage and quality in the allocated territory.

Team Management

• To onboard, train and manage Field Sales Executives


• To onboard, train and manage Urban and Rural Promoters


• To analyse and decipher all MIS reports for appropriate actions

Requirements

• Analytical Ability


• Ownership Mindset


• Collaboration & Influence


• Learning Agility


• Execution Excellence