Territory Manager - Bazaar Sales

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] is seeking a seasoned Territory Sales Manager to drive distributor-led revenue growth and build a high-performing field sales team. You will map markets, set targets, and collaborate with marketing for activations to expand market share.

The role requires 8–12 years in channel sales with a strong background in spare parts and B2C initiatives, along with travel across the territory. BE/MBA qualifications are preferred.

Qualifications

• MBA and BE required.
• 8–12 years of channel sales and distribution management experience.
• Experience in spare parts sales (automotive industry preferred).
• Exposure to B2C initiatives.

Responsibilities

• Drive profitable revenue growth in the assigned territory through distributors by implementing company sales strategies.
• Prepare Distributor Business Plans, set distributor-wise and sector-wise sales targets, and review performance regularly.
• Collaborate with marketing for field activations and special interventions to improve market share.
• Train and develop Mahindra MSRs, DSRs, and distributor sales personnel to build a competent sales team.
• Execute organizational initiatives with excellence and ensure compliance with norms and processes.
• Expand territory coverage by mapping markets, identifying gaps, and recommending new distributor appointments.
• Conduct field visits to retailers and mechanics to promote Mahindra Genuine Spares, oils, and other products.
• Organize promotional activities such as campaigns, meets, and storming drives to boost secondary sales.
• Identify and onboard Exclusive Retail Stores for Mahindra Genuine Spares, improve footfalls, and monitor performance.
• Review contract sales teams on mechanic engagement, loyalty programs, training, and market development.
• Resolve distributor issues promptly and maintain strong relationships.
• Work closely with Zonal Spares Manager, Area Office, Spares team, and CFA/Warehouse to achieve territory goals.

Skills

Sales & distribution

Analytical skills

Planning skills

Team leadership (indirect)

Adaptability

Willingness to travel

Education

MBA

Bachelor of Engineering

Tools

SAP

Microsoft Office

Job description

Job Description:

Responsibilities & Key Deliverables

Key Responsibilities

• Drive profitable revenue growth in the assigned territory through distributors by implementing company sales strategies.
• Prepare Distributor Business Plans, set distributor-wise and sector-wise sales targets, and review performance regularly.
• Collaborate with marketing for field activations and special interventions to improve market share.
• Train and develop Mahindra MSRs, DSRs, and distributor sales personnel to build a competent sales team.
• Execute organizational initiatives with excellence and ensure compliance with norms and processes.
• Expand territory coverage by mapping markets, identifying gaps, and recommending new distributor appointments.
• Conduct field visits to retailers and mechanics to promote Mahindra Genuine Spares, oils, and other products.
• Organize promotional activities such as campaigns, meets, and storming drives to boost secondary sales.
• Identify and onboard Exclusive Retail Stores for Mahindra Genuine Spares, improve footfalls, and monitor performance.
• Review contract sales teams on mechanic engagement, loyalty programs, training, and market development.
• Resolve distributor issues promptly and maintain strong relationships.
• Work closely with Zonal Spares Manager, Area Office, Spares team, and CFA/Warehouse to achieve territory goals.

Preferred Industries

Engineering

Auto / Auto Equipment

Automobile

Auto Components

Education Qualification

MBA; Bachelor of Engineering

General Experience

• 8 to 12 years of experience
• Strong background in channel sales and distribution management
• Experience in spare parts sales (automotive industry preferred)
• Exposure to B2C initiatives

Critical Experience

Skills & Competencies

• Excellent knowledge of sales and distribution
• Strong analytical and planning skills
• Ability to lead and develop teams indirectly
• High adaptability and willingness to travel extensively

System Generated Core Skills

• Communication Skills
• Financial Concepts
• Forecasting
• Interpersonal Skills
• Leadership Skills
• Microsoft Office
• Negotiation
• SAP
• Teamwork
• Demand Management