Senior Territory Manager - Sales

Mahindra And Mahindra Ltd.; Patha Cuddapah; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Mahindra & Mahindra Ltd. is seeking a Senior Territory Manager - Sales to oversee a broad portfolio of dealerships within the assigned territory in India.

You will drive sales volumes, market share, and service quality while building a robust dealer network and ensuring staff capability through ongoing coaching. The role requires strong leadership, strategic planning, and the ability to coordinate cross-functional teams to implement MSS and Pancharatna systems, deliver targeted promotions, and

Qualifications

• 5–10 years in sales/business development within automotive or farm equipment sectors
• Experience in managing dealership networks or sales territories
• Ability to devise dealer incentive schemes
• Experience coordinating with financial institutions for retail financing
• Strong leadership and people development skills
• Excellent stakeholder management and market insight

Responsibilities

• Oversee dealerships within the assigned territory to meet sales and service targets
• Build and maintain an extensive dealer and sub-dealer network for optimal market coverage
• Coach dealers and staff to implement key systems and drive standardized processes
• Lead local sales promotions, product launches, and brand visibility events
• Deliver training on sales techniques, product knowledge, and processes to dealership teams
• Analyze market trends and competitor activity to provide actionable insights

Skills

Sales leadership

Territory management

Dealership network

Staff coaching

Customer service

Market analysis

Incentive design

Cross-functional collaboration

Strategic planning

Financial institutions liaison

Education

B.E/B.Tech - Agricultural Engineering

Tools

MSS system

Pancharatna

Job description

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• As a Senior Territory Manager - Sales at Mahindra & Mahindra Ltd, you will be responsible for overseeing and managing a comprehensive portfolio of dealerships within the assigned territory to meet and exceed established business objectives including sales volumes, market share, collections, deliveries, and spare parts sales.
• Your role will encompass building and maintaining a viable and extensive distribution network by strategically appointing dealers and sub-dealers to ensure optimal market coverage and customer reach.
• You will ensure dealerships are staffed with adequately trained personnel, fostering continuous professional development to maintain high standards of customer service and operational excellence. Coaching and mentoring dealers and their staff to effectively implement key systems such as MSS and Pancharatna will be essential to drive standardized processes and enhance system efficiency.
• A critical part of your responsibilities will include guaranteeing that all service infrastructure requirements are met, and service systems are implemented effectively to elevate customer satisfaction and loyalty. You will initiate and lead local sales promotion campaigns, product launches, and other events designed to increase brand visibility and sales performance.
• Deliver training programs focused on sales techniques, product knowledge, pre-sales and sales processes to dealership sales teams to maximize their effectiveness. You will continuously monitor and analyse competitor activities and market trends to provide actionable insights and feedback on competitor and company product performance.
• Designing and executing incentive schemes tailored specifically for dealers to motivate and drive sales excellence will be part of your strategic approach. Furthermore, you shall establish and nurture relationships with financial institutions and banks to explore innovative retail financing options, facilitating customer access to products. Your role demands proactive collaboration with cross-functional teams to harness market intelligence, optimize processes, and ensure consistent achievement of business parameters.

Preferred Industries

Education Qualification

B.E/B.Tech - Agricultural Engineering

General Experience

The ideal candidate will have between 5 to 10 years of solid experience in sales and business development roles within the automotive or farm equipment sector, preferably with exposure to managing dealership networks or sales territories.

Critical Experience

Critical experience for this role includes in-depth expertise in dealership management and sales territory leadership, with specific competencies aligned to Mahindra's strategic business orientation. This includes anticipating and leveraging business opportunities, displaying strategic foresight, and maintaining a global mindset in approaching market challenges.

Leadership sustainability is pivotal, requiring the ability to strategize around sustainability drivers, demonstrate frugal mindsets, and maintain stakeholder focus with sensitivity to triple bottom line principles (economic, social, environmental).

Exceptional customer focus capabilities—delivering customer delight, service orientation, and sensitivity—are essential to exceed client expectations and enhance brand loyalty.

Innovation-led transformation experience is critical, involving idea orientation, acting as a change catalyst, and responsibly taking risks to improve business outcomes.

Result orientation with execution excellence is mandatory, including effective project management, passion for quality, accountability, agility with discipline, and delivering measurable outcomes.

Strong skills in leveraging human capital are necessary, encompassing team development, fostering exponential synergy, entrepreneurial engagement, and appreciating diversity to build a resilient and high-performing workforce.

Ability to weave passion and energy into everyday work, promote working without barriers, blend fun with professionalism, and learn constructively from failures will support sustained success in this leadership role.

System Generated Core Skills

Business Development

Consumer Marketing

Credit Management

Customer Profitability

Customer Relationship Management (CRM)

Manpower Management

Inventory Management

Lead Generation

Market Research

Marketing Campaigns

Marketing Metrics

Performance Management

Product Knowledge & Application

Promotional Activities

Territory Coverage Optimization

Working Capital Management

Capability Building

Enquiry Management

System Generated Secondary Skills

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