Territory Business Manager

Dr. Reddy's Laboratories; Siliguri; On-site; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Relocation support

Maternity & Paternity benefits

Medical coverage

Life coverage

Learning & development opportunities

Job summary

Dr. Reddy's Laboratories in India seeks a senior marketing leader to own and execute omnichannel activation plans with a digital-first approach for HCPs and Mega Brands.

You will analyze campaign results, derive improvement strategies, and coordinate with cross-functional teams to drive the digital agenda. The ideal candidate holds a graduate degree (preferably in Math or IT) with 8+ years of experience, digital P&L ownership in pharma or related sectors, and strong skills in analytics,

Qualifications

• Graduate degree preferably in Math or IT.
• 8+ years overall experience.
• Experience as Digital P&L ownership in pharma / non-pharma (FMCG, Banking, Consumer Health) industries is desired.
• Exposure to a comprehensive digital media strategy (focus on generating leads, leveraging digital channels).
• Experience in marketing analytics and digital content creation; inbound and outbound marketing is desired.

Responsibilities

• You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
• You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
• You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.
• You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
• You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.
• You will be responsible for collaborating with cross-functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.
• You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.
• You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

Skills

Digital savvy

Analytical skills

Presentation

Communication

Team player

People management

Business Acumen

Storytelling

Market Intelligence

Data Analysis

Adaptability

Collaboration

Clear communication

Digital P&L ownership

Education

Graduate degree in Math or IT

Job description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Roles & Responsibilities

• You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
• You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
• You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.
• You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
• You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.
• You will be responsible for collaborating with cross-functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.
• You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.
• You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

Qualifications

Educational Qualification

Graduate degree preferably in Math or IT

Minimum Work Experience

8+ years overall experience

Skills & Attributes & Critical Exposures Functional Skills

• Digital savvy
• Excellent analytical skills
• Presentation skills
• Very strong communication skills
• Team player
• People management

Resident Skills

• Business Acumen
• Storytelling
• Market Intelligence
• Data Analysis

Behavioural Skills

• Adaptability to manage dynamic challenges effectively.
• Collaboration and teamwork to achieve shared objectives.
• Clear and impactful communication to build strong relationships.

Critical Exposures

• Experience as Digital P&L ownership in pharma / Non-pharma (FMCG, Banking, Consumer Health) industry is desired.
• Exposure to a comprehensive digital media strategy (specific focus on generating more leads, leveraging more digital channels etc) is preferred.
• Experience in marketing analytics and Digital content creation, plus Inbound and Outbound marketing experience is desired

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalise your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/