Technical Marketing Engr

NetApp; Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

NetApp is seeking a Technical Marketing Engineer (IC2) to bridge product innovation and customer adoption. You will collaborate with Product Management, Engineering, UX, Solution Engineering, Sales, and Customer Success to transform capabilities into customer value and scalable enablement.

The ideal candidate is curious, customer-focused, and skilled at turning complex concepts into compelling stories and content.

Qualifications

• Experience with cloud technologies, observability platforms, SaaS solutions, and subscription-based services.
• Strong documentation, presentation, demo creation, and storytelling skills.
• Hands-on experience with AI productivity tools such as Microsoft Copilot and Cursor.
• Familiarity with product launches, technical demos, and customer enablement programs.
• Experience with Microsoft 365, Jira, Confluence, Figma, documentation platforms, and video/demo creation tools.
• Strong written, verbal, and presentation skills with the ability to simplify complex technical concepts.

Responsibilities

• Develop and maintain technical documentation, implementation guides, FAQs, solution architectures, and feature walkthroughs.
• Create integration guides, API documentation, workflow examples, configuration guides, and release communications.
• Build reusable technical assets that support customer, partner, and field enablement.
• Translate product capabilities into customer-centric value propositions.
• Create sales and technical enablement materials: playbooks, battlecards, demos, overviews, and competitive content.
• Launch-ready content and communication plans for product releases.
• Gather and analyze customer feedback to identify adoption challenges and improvements.
• Collaborate with Product Management to incorporate customer insights into roadmap discussions.

Skills

Cloud tech

Observability

SaaS solutions

Documentation

Storytelling

Demo creation

Collaboration

Presentation

AI tools

Education

Bachelor's degree in CS/Engineering/IS/Marketing

Tools

Microsoft 365

Jira

Confluence

Figma

Documentation tools

Job description

Own Every Moment at NetApp

At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.

Job Summary

Keystone is NetApp's Storage-as-a-Service (STaaS) offering, delivering cloud-like consumption, self-service management, lifecycle automation, and operational insights across customer environments.

Technical Marketing Engineer (TME) IC2 to help bridge the gap between product innovation and customer adoption. This role will work closely with Product Management, Engineering, UX, Solution Engineering, Sales, and Customer Success to transform technical capabilities into clear customer value, field-ready enablement, and scalable adoption assets.

The ideal candidate is naturally curious, customer-focused, technically strong, and passionate about simplifying complex concepts into compelling stories and actionable content.

Job Requirements

Technical Content Development

• Develop and maintain technical documentation, implementation guides, FAQs, solution architectures, and feature walkthroughs.
• Create integration guides, API documentation, workflow examples, configuration guides, and release communications.
• Build reusable technical assets that support customer, partner, and field enablement.

Product & Feature Enablement

• Translate product capabilities and technical requirements into customer-centric value propositions.
• Create sales and technical enablement materials, including:
  • Sales playbooks
  • Technical battlecards
  • Demo guides
  • Solution overviews
  • Competitive positioning content
• Support product launches with launch-ready content and communication plans.

Customer Advocacy & Insights

• Gather and analyze feedback from customers, partners, field teams, and customer success organizations.
• Identify adoption challenges and recommend content or process improvements.
• Partner with Product Management to incorporate customer insights into product strategy and roadmap discussions.
• Develop customer success stories, use cases, and technical case studies.

Cross-Functional Collaboration

• Collaborate with Product Managers, Engineering, UX, Program Management, and Customer Success teams.
• Participate in feature reviews, launch readiness activities, and adoption initiatives.
• Contribute to improving customer experience and product adoption.

Required Qualifications

• Experience with cloud technologies, observability platforms, SaaS solutions, and subscription-based services.
• Strong documentation, presentation, demo creation, and storytelling skills.
• Hands-on experience with AI productivity tools such as Microsoft Copilot and Cursor.
• Familiarity with product launches, technical demos, and customer enablement programs.
• Experience with Microsoft 365, Jira, Confluence, Figma, documentation platforms, and video/demo creation tools.
• Strong written, verbal, and presentation skills with the ability to simplify complex technical concepts.Experience creating customer-facing technical content and enablement materials.Understanding of cloud platforms, infrastructure, storage, SaaS, or platform technologies.Proven ability to collaborate effectively across cross-functional teams.

Education

Bachelor's degree in Computer Science, Engineering, Information Systems, Marketing, or related field. 2+ years of experience in Technical Marketing, Product Marketing, Solutions Engineering, Technical Product Management, Customer Success Engineering, or Technical Documentation.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.