Technical CRM Specialist (India)

The Customization Group; Bengaluru; Remote; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Remote work with CET overlap

Job summary

The Customization Group in Bengaluru seeks a Technical CRM Specialist to own the technical layer of lifecycle marketing. You’ll manage flows, integrations, and data feeds across 20+ shops, ensuring deliverability and reliability.

You’ll work with Emarsys, API integrations and agentic AI to speed up development, and collaborate with a global team across CET hours. Strong English required.

Qualifications

• Typically 3+ years in CRM/email operations or marketing technology.
• Hands-on with Emarsys, Iterable, Braze or CleverTap (enterprise platforms).
• SQL: query and shape data for flows/segments.
• Hands-on experience with agentic AI for workflows.
• Comfortable with APIs, webhooks and data mapping.
• Working knowledge of email deliverability (auth, reputation, hygiene).
• Reliable daily overlap with European (CET) hours.
• Working-level English for a globally distributed team.

Responsibilities

• Build and maintain automation flows across 20+ shops; QA and troubleshoot.
• Build and adapt email templates/blocks (HTML/CSS).
• Be the technical partner to the CRM team to implement requests.
• Own integrations and data feeds via APIs and connectors.
• Guard deliverability through SPF/DKIM/DMARC, sender reputation and hygiene.
• Use agentic AI to speed up building, QA and documenting flows.
• Monitor for broken flows and set up alerts.

Skills

3+ years CRM/email operations

Emarsys, Iterable, Braze or CleverTap

SQL

Agentic AI

APIs & data mapping

Email deliverability

CET overlap hours

English proficiency

HTML/CSS email templates

Experience across multiple shops/high

Job description

Technical CRM Specialist

Own the plumbing behind our customer messaging. You’ll make sure every lifecycle flow, integration and data feed across 20+ shops fires correctly, on time, to the right person — so the marketing team can move fast without breaking things.

About the role

Do you like being the reason complex systems just work? We're hiring a CRM Tech Specialist to own the technical layer of our lifecycle marketing — the flows, integrations, and deliverability behind 20+ shops.

TCG runs customer lifecycle messaging across 20+ online shops, and the CRM team is only as effective as the systems underneath it. This role owns that layer: the Emarsys setup, the integrations that feed it, deliverability, and the automation logic that turns customer data into the right message at the right moment. You’re the person the marketers come to when a flow misfires or a new integration is needed.

The Customization Group is a global leader in mass customization and print‑on‑demand e‑commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. The CRM engine behind those shops is what you'd keep running — and improve.

In a nutshell keep the CRM engine running, wire up new data sources, and make deliverability boringly reliable.

At a glance

Location

India

Fulltime · Remote

Team

CRM / Lifecycle

reporting into CRM leadership

Scope

Systems & integrations

20+ shops

Hours

Overlap with CET

Riga & Cologne core hours

Experience

Typically 3+ years

CRM / marketing ops

Start date

Flexible

around your notice period

The role in detail

What you'll do, and what we need from you. Side by side, no surprises.

What you will do

Day-to-day, week-to-week. Real work, not job-description boilerplate.

• Build and maintain automation flows. Set up, QA and troubleshoot lifecycle flows — welcome, abandoned cart, post-purchase, win-back — so they trigger correctly across shops.
• Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) — from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
• Be the technical partner to the CRM team. Turn the marketers' requests into working templates, dynamic content and segmentation logic, and unblock them when something breaks.
• Own integrations and data feeds. Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored.
• Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
• Put agentic AI to work. Use agentic AI hands‑on to speed up how you build, QA and document flows, integrations and templates.
• Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.

Requirements

What we genuinely need. Short list on purpose.

Must have

• Typically 3+ years in CRM/email operations or marketing technology.
• Hands‑on with a CRM/ESP platform — Emarsys, Iterable, Braze or CleverTap (or a similar enterprise platform; they work in much the same way).
• SQL — you can query and shape the data behind your flows and segments yourself.
• Hands‑on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools.
• Comfortable with APIs, webhooks and data mapping — you can read a payload and know what's wrong.
• Working knowledge of email deliverability (authentication, reputation, list hygiene).
• Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.
• Working‑level English for a globally distributed team.

Nice to have

• Extra fluency hand‑coding HTML/CSS email templates — the basics here are learnable and AI‑assisted on the job.
• Experience across multiple shops/brands or high message volume.

Why this role

“CRM systems at TCG” is real infrastructure work, not button‑pushing in one tool. Here's what's actually true about the systems, the data, and the team.

Systems

Real scale, real complexity

20+ shops mean genuine integration and scale challenges, not a single‑brand newsletter. You own architecture decisions, not just execution.

20+ shops | API | Monitoring

Product

Real manufacturing behind the messages

2.5M products/day across four countries — rich transactional data to build lifecycle logic on.

2.5M/day | 4 countries

Team

The technical backbone

You anchor the systems side of the CRM team, working hand in hand with lifecycle, brand and data colleagues across our offices.

Backbone role

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