Technical Architect — Marketing Cloud Next

Salesforce; Bengaluru; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Salesforce is seeking a Senior Technical Architect — Marketing Cloud Next in Bengaluru to lead end-to-end migrations from legacy platforms to Marketing Cloud Next and Salesforce Data Cloud. You will own solution design, data architecture, migration strategy, and data governance for high-volume subscriber data with strict compliance.

You will collaborate with client marketing operations and enterprise architects, establishing best practices, reusable tooling, and scalable data migration

Qualifications

• Must have deep Marketing Cloud Next platform expertise including Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio and Contact Builder/Audience Builder.
• Hands-on experience with Salesforce Data Cloud, data streams, identity resolution and unified profiles.
• Deep understanding of subscriber data models, data extensions, and scale management.
• Expert knowledge of GDPR, CAN-SPAM, CASL, POPI and compliant data handling.
• Strong deliverability knowledge: SPF/DKIM/DMARC and sender reputation.

Responsibilities

• Serve as Technical Lead for Marketing Cloud Next migrations from legacy platforms to MC Next and Salesforce Data Cloud.
• Design subscriber and audience migration strategy, including schema, key mapping and consent preservation.
• Architect Data Cloud implementation for unified profiles and segmentation activation to MC Next.
• Own journey migration blueprint from legacy flows to MC Next Journey Builder with decision splits and waits.
• Define end-to-end data lineage, cleansing, transformation and reconciliation for subscriber data.
• Lead discovery workshops with client teams to identify migration requirements and data quality issues.

Skills

Marketing Cloud Next Platform Depth

Data Cloud / CDP

Subscriber Data Architecture

Consent & Compliance Architecture

Email Deliverability

Data Migration Methodology

Integration Architecture

AMPscript / SSJS

Job description

Job Category

Customer Success

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Position Summary

The Technical Architect — Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, you will act as primary technical authority for the Marketing Cloud Next track — owning the solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design. You will combine deep Marketing Cloud Next platform expertise with advanced data migration methodologies to ensure that subscriber data, consent records, journeys, content and preference data are migrated with full integrity, compliance and zero business disruption.

Responsibilities

• Serve as the Technical Lead for Marketing Cloud Next migration workstreams, architecting the end-to-end transition from legacy email, journey and data platforms to Marketing Cloud Next and Salesforce Data Cloud.
• Design the subscriber and audience data migration strategy, including data extension schema, subscriber key mapping, suppression list migration, consent record preservation (GDPR/CAN-SPAM/CASL) and historical send data handling.
• Architect the Salesforce Data Cloud implementation for unified customer profile design, identity resolution rules, data stream ingestion from source systems, and audience segmentation activation to Marketing Cloud Next.
• Own the journey migration blueprint — mapping legacy automation workflows, drip campaigns and triggered sends from source platforms to Marketing Cloud Next Journey Builder, including decision splits, wait steps and exit criteria.
• Define end-to-end data lineage including data profiling, cleansing logic, transformation mapping and reconciliation strategies for all subscriber objects, data extensions and consent tables.
• Lead functional and technical discovery workshops with client marketing operations teams to uncover complex migration requirements, data quality issues, consent architecture gaps and legacy platform dependencies.
• Design scalable, secure migration frameworks that handle high-volume subscriber data (LDV) while maintaining compliance with email deliverability standards, privacy regulations and platform governor limits.
• Serve as a Trusted Advisor to the client, driving conversations with marketing technology leaders and Enterprise Architects to shape the Marketing Cloud Next migration roadmap and data governance vision.
• Establish best-in-class standards for the Marketing Cloud Next migration practice — promoting standardised data extension templates, journey migration patterns and reusable AMPscript/SSJS libraries to accelerate factory throughput.
• Manage the functional depth of Source vs. Target systems, maintaining deep understanding of how legacy marketing automation logic (segmentation rules, scoring models, campaign hierarchies) translates into Marketing Cloud Next and Data Cloud native features.
• Lead cutover planning and execution for Marketing Cloud Next go‑live — including subscriber list freeze, final data load sequencing, DNS/deliverability validation, sender authentication (SPF/DKIM/DMARC) and post‑migration warm‑up strategy.
• Identify and mitigate technical risks proactively — including subscriber key conflicts, deliverability degradation, consent compliance gaps, data extension volume limits, and journey logic incompatibilities.
• Contribute to the Migration Factory by building reusable migration toolkits, playbooks and config accelerators for the Marketing Cloud Next track, ensuring each successive wave is faster and higher quality.
• Collaborate with the Integration Architect to design API‑triggered send frameworks, transactional messaging integrations, and CRM‑to‑MC Next data sync patterns.

Core Technical Skills — Must Have

• Marketing Cloud Next Platform Depth: Advanced expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio and Contact Builder / Audience Builder.
• Data Cloud / CDP: Hands‑on experience with Salesforce Data Cloud — data stream configuration, identity resolution, unified profile modelling, segmentation and activation to MC Next.
• Subscriber Data Architecture: Deep understanding of subscriber data model, data extensions, sendable vs non‑sendable objects, contact counts, suppression logic and list management at scale.
• Consent & Compliance Architecture: Expert knowledge of GDPR, CAN‑SPAM, CASL, POPI — consent record migration, preference centre design, suppression list management and compliance‑aligned data handling.
• Email Deliverability: Strong understanding of sender reputation, IP warm‑up strategy, SPF/DKIM/DMARC configuration and deliverability validation post‑migration.
• Data Migration Methodology: Proven expertise in executing high‑volume subscriber migrations — data profiling, ETL pipeline design, transformation mapping and reconciliation for marketing data objects.
• Integration Architecture: Understanding of Marketing Cloud Connect (CRM sync), REST/SOAP Marketing Cloud APIs, API‑triggered sends and event‑driven messaging patterns.
• AMPscript / SSJS: Proficiency in dynamic content scripting for migrated email templates — ensuring legacy personalisation logic is recreated accurately in MC Next.

Preferred Skills — Good To Have

• Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next.
• Hands‑on experience with ETL tools — Informatica Cloud, Talend, MuleSoft, Azure Data Factory — for large‑scale subscriber data extraction and transformation.
• Knowledge of Salesforce Interaction Studio / Personalisation for 1‑to‑1 journey personalisation post‑migration.
• Experience with WhatsApp, LINE, Push and SMS channel migration in addition to email.
• Familiarity with marketing data warehouse patterns (Snowflake, Databricks) as upstream Data Cloud data sources.
• Understanding of Salesforce Loyalty Cloud or Commerce Cloud as upstream journey trigger sources.

Experience Requirements

• 10+ years of experience in marketing technology and Salesforce platform solutions.
• 5+ years of hands‑on Salesforce Marketing Cloud experience, with at least 2 end‑to‑end platform migration projects.
• 3+ years of client‑facing advisory or architecture roles on enterprise‑scale transformation programmes.
• Demonstrated experience migrating high‑volume subscriber databases (10M+ records) with zero consent data loss.

Salesforce & Platform Certifications

• Salesforce Marketing Cloud Email Specialist (Required)
• Salesforce Marketing Cloud Administrator (Required)
• Salesforce Marketing Cloud Consultant (Required)
• Salesforce Data Cloud Consultant (Required)
• Salesforce Marketing Cloud Developer (Preferred)
• Salesforce Application Architect (Preferred)

Posting Statement

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