Success Architect - SFMC (SFMC experience mandatory)

Salesforce; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Salesforce is seeking a Marketing Cloud Success Architect to be a trusted SME delivering strategic guidance on technical architecture, DevOps, performance, and design for large enterprise Marketing Cloud deployments.

You will engage with executive stakeholders, translate complex concepts, and build playbooks to maximize customer success and ROI while collaborating across teams globally.

Qualifications

• 8+ years proven experience in enterprise consulting, including implementing enterprise software solutions in the Marketing/MarTech space.
• Experience with Salesforce Marketing Cloud Engagement (Email/Mobile) AND one of: Marketing Cloud Personalization OR Marketing Cloud Intelligence OR Marketing Cloud Account Engagement OR similar product
• Deep understanding of data modeling, integration architectures, and data governance best practices.
• Knowledge of Marketing Cloud Engagement scripting languages (AmpScript, SSJS, GTL, WSProxy)
• Experience with system architecture design and integration patterns
• Knowledge of Marketing Cloud Engagement Security capabilities and best practices
• Excellent communication skills and ability to work collaboratively with cross-functional teams from Developer to Executive
• Stay up-to-date with emerging marketing, data-related and AI technologies
• Proactive and self-starting attitude with the ability to manage tasks independently while collaborating remotely with customers and colleagues
• Data Ethics and Privacy by ensuring that customer solutions adhere to regulations and best practices in data security and privacy

Responsibilities

• Be a trusted Marketing Cloud Subject Matter Expert for the broader Success Architect organization
• Engage with our Signature and Strategic customers to evaluate and recommend optimization strategies for technical architecture, DevOps, performance, and solution design specific to Marketing Cloud
• Translate complex technical concepts for audiences ranging from Technical, Business to Executive Stakeholders
• Identify and evaluate capability gaps for standard product capability or identify creative solutions through customization
• Facilitate and influence Executive stakeholders while aligning technology strategy to business value and ROI
• Develop and run playbooks aligned with our Success Architect engagement catalog, tailored to the unique needs and opportunities of Marketing Cloud customers
• Build strong relationships with both internal and external business partners, contributing to broader goals and growth
• As a Marketing Cloud Success Architect, you will have a significant impact on our customers' success and the growth of our organization.

Skills

Enterprise consulting

Strong communication

Remote collaboration

Tools

Marketing Cloud Engagement

AmpScript

SSJS

GTL

WSProxy

Apex

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Customer Success

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we\'re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce\'s core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The MC Success Architect is a Subject Matter Expert (SME) within our Marketing Cloud product portfolio. We are looking for a passionate technical expert who has significant experience in delivering Marketing Cloud solutions to large enterprise organizations. Success Architects (SAs) are some of our most senior technical experts who provide proactive and reactive Architecture as well as Product Technical expertise. SAs deliver advisory engagements to help maximize customer success and adoption, as well as minimize attrition risk. They partner with key stakeholders at our largest, most complex customers to share their technical thought leadership and inspire the next generation of Digital Marketing Teams. This is an Individual contributor (IC) role.

Responsibilities

Be a trusted Marketing Cloud Subject Matter Expert for the broader Success Architect organization

Engage with our Signature and Strategic customers to evaluate and recommend optimization strategies for technical architecture, DevOps, performance, and solution design specific to Marketing Cloud

Translate complex technical concepts for audiences ranging from Technical, Business to Executive Stakeholders

Identify and evaluate capability gaps for standard product capability or identify creative solutions through customization

Facilitate and influence Executive stakeholders while aligning technology strategy to business value and ROI

Develop and run playbooks aligned with our Success Architect engagement catalog, tailored to the unique needs and opportunities of Marketing Cloud customers

Build strong relationships with both internal and external business partners, contributing to broader goals and growth

Impact Of The Role

As a Marketing Cloud Success Architect, you will have a significant impact on our customers\' success and the growth of our organization. Your expertise and guidance will directly influence the technical architecture, performance optimization, and solution design strategies for our strategic customers, ensuring their success in leveraging Marketing Cloud\'s powerful capabilities. By driving customer satisfaction and delivering exceptional value, you will contribute to the overall growth and reputation of Salesforce as a leader in the industry.

Collaboration And Teamwork

Collaboration is at the core of our success, and as a Marketing Cloud Success Architect, you will have the opportunity to work closely with diverse teams of professionals. You will collaborate with customers, colleagues, and partners to evaluate technical architecture, optimize performance, and design effective solutions. By fostering strong relationships and working collaboratively, you will contribute to the collective success of our teams and the achievement of our goals.

Basic Requirements

• 8+ years proven experience in enterprise consulting, including implementing enterprise software solutions in the Marketing/MarTech space
• Experience with Salesforce Marketing Cloud Engagement (Email/Mobile) AND one of: Marketing Cloud Personalization OR Marketing Cloud Intelligence OR Marketing Cloud Account Engagement OR similar product
• Deep understanding of data modeling, integration architectures, and data governance best practices.
• Knowledge of Marketing Cloud Engagement scripting languages (AmpScript, SSJS, GTL, WSProxy)
• Experience with system architecture design and integration patterns
• Knowledge of Marketing Cloud Engagement Security capabilities and best practices
• Excellent communication skills, and ability to work collaboratively with cross-functional teams from Developer to Executive
• Stay up-to-date with emerging marketing, data-related and AI technologies
• Proactive and self-starting attitude with the ability to manage tasks independently while collaborating remotely with customers and colleagues
• Values the importance of Data Ethics and Privacy by ensuring that customer solutions adhere to relevant regulations and best practices in data security and privacy

Preferred Requirements

• Experience implementing Salesforce Clouds, Multi-cloud scenarios - Sales, Service, Industries, Marketing or Commerce
• Salesforce certifications
• Familiarity with Salesforce’s technical architecture: APIs, Standard and Custom Objects, APEX
• Familiar with Marketing / Personalization platforms
• Familiar with AI concepts
• Knowledge of Data Management principles and experience with Customer Data Platforms or Data Lakes
• Understanding of development tools including SLDS, XML, HTML, SQL, Javascript, JSON, and CSS.
• Other business level language skills (e.g. Portuguese, Spanish, Italian, French etc)

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, the Accommodations Request Form. We regularly review our practices to protect the information you share with us in connection with your application. The Candidate Privacy Statement explains how we collect, use, and share information about you, and your rights in relation to your data.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.