Teamhead Business Insights

PUMA Sports India Pvt Ltd.; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

PUMA Sports India Pvt Ltd in Bengaluru is seeking a senior analytics leader to head Business Insights for Global eCommerce, turning data into actionable commercial recommendations.

You will lead a team of Data Analysts and Data Storytelling specialists, oversee driver trees and cohort analyses, and collaborate with Product, Marketing and CRM to optimize pricing, demand, content and CRM initiatives.

Qualifications

• 9–12 years in analytics, BI, strategy or related to ecommerce levers.

Responsibilities

• Establish a performance diagnosis & review rhythm focused on material changes, drivers, decisions and actions.
• Lead root-cause investigations across core eCommerce & customer KPIs by driver tree decomposition across customer funnel metrics.
• Use driver trees, segmentation, scenario modeling and opportunity sizing to drive impactful decisions across key levers –buying, pricing, demand shaping, content, performance marketing & CRM.
• Apply driver trees, segmentation, cohort, funnel and variance analysis to explain performance changes.
• Form and test hypotheses, distinguish signal from noise and quantify the size of opportunities.
• Combine multiple data sources and business context into a coherent commercial view.
• Synthesize insights across merchandising, pricing, promotions, demand, marketing, CRM, content, and customer analytics to develop cohesive, cross-functional recommendations.

Skills

Analytics

BI

Strategy

Ecommerce

Data storytelling

Tools

Data visualization

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

Applying for a job at PUMA is easy.

YOUR MISSION

The analytical engine that powers commercial decision-making across Global eCommerce. Lead the Business Insights function and serve as the central insight engine for Global eCommerce, transforming data into actionable business recommendations across key commercial levers.

KEY RESPONSIBILITIES

• Establish a performance diagnosis & review rhythm focused on material changes, drivers, decisions and actions.
• Lead root-cause investigations across core eCommerce & customer KPIs by driver tree decomposition across customer funnel metrics.
• Use driver trees, segmentation, scenario modeling and opportunity sizing to drive impactful decisions across key levers –buying, pricing, demand shaping, content, performance marketing & CRM.
• Apply driver trees, segmentation, cohort, funnel and variance analysis to explain performance changes.
• Form and test hypotheses, distinguish signal from noise and quantify the size of opportunities.
• Combine multiple data sources and business context into a coherent commercial view.
• Synthesize insights generated across merchandising, pricing, promotions, demand, marketing, CRM, content, and customer analytics to develop cohesive, cross-functional recommendations that maximize commercial impact and business performance.
• Connect functional deep dives into a unified business narrative, prioritizing the highest-value opportunities and translating them into scalable action plans, playbooks, and market interventions.
• Steward reporting standards, analytical methodologies, data consumption frameworks and capability effectiveness.
• Ensure solutions remain commercially relevant, scalable, trusted and globally consistent.
• Build scalable playbooks which can be leveraged and replicated.
• Lead, coach, and develop Data Analysts and Data Storytelling specialists.
• Establish high standards for requirement definition, analytical rigor, business translation and executive communication.
• Act as the primary analytics capability partner across Product, Technology, Data Engineering, BI, AI/ML and global COE teams.
• Drive clarity on priorities, scope, dependencies and expected outcomes.
• Lead the translation of complex data and analytical insights into compelling, executive-ready narratives that influence decision-making and drive business outcomes across Global eCommerce.

YOUR TALENT

• 9–12 years in analytics, business intelligence, strategy, sales or in multi-disciplinary experiences related to Ecom levers –pricing/ demand/ content/ CRM etc.
• Experience in ecommerce or growth-stage digital business mandatory with experience in insight generation from data.
• Needs understanding of how each lever across merchandising, pricing, demand, marketing, CRM, content work together to drive commercial impact.
• Experience working with complex datasets and translating findings into business recommendations.
• Experience in eCom platforms -consumer or digital-first brand businesses preferred; global matrix experience is advantageous.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.