Team Lead, SEO

Cvent, Inc.; Gurugram District; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Cvent is seeking a Team Lead, SEO to drive organic growth across enterprise websites from our Gurugram office. You will shape strategy, lead technical and content SEO, and collaborate with product marketing, web, analytics, and regional teams to improve rankings and conversions.

You will also support GEO initiatives, evaluate AI-assisted search experiences, and report on SEO health and impact to leadership, balancing scalability with site quality and authoritative content.

Qualifications

• 5-7 years of experience in SEO, organic growth, content strategy, or digital marketing.
• Strong expertise in technical SEO, on-page optimization, content optimization, structured data, internal linking, search intent, and site architecture.
• Experience contributing to SEO roadmaps and influencing cross-functional stakeholders.
• Experience with B2B SaaS, enterprise technology, or large-scale content programs.
• Working knowledge of HTML, CSS, JavaScript, modern CMS environments, and web analytics.
• Familiarity with generative search, AI assistants, answer engines, and LLM citation behavior.
• Strong analytical, communication, prioritization, and stakeholder-management skills.

Responsibilities

• Define and execute enterprise SEO strategy and roadmap.
• Perform keyword research, search-intent mapping, competitive analysis, opportunity sizing, and forecasting.
• Set standards for SEO briefs, metadata, headings, internal linking, content quality, schema, and optimization QA.
• Partner with content, product marketing, web, development, analytics, and regional teams to improve organic performance.
• Embed SEO into content planning, site launches, migrations, campaigns, and CMS workflows.
• Audit websites for crawlability, indexation, rendering, page experience, accessibility, structured data, and site architecture.
• Improve JavaScript rendering, canonicalization, redirects, XML sitemaps, robots directives, metadata, and internal linking.
• Build topic clusters and optimize landing pages, product pages, comparison pages, glossary pages, FAQs, blogs, and thought leadership.
• Identify content gaps, decay, cannibalization, duplication, and conversion opportunities.
• Work with digital PR and content teams on authority and link-earning initiatives.
• Use Google Search Console, Google/Adobe Analytics, Screaming Frog, Semrush to identify opportunities.
• Report on rankings, qualified organic traffic, conversions, assisted conversions, pipeline, and SEO health.
• Test and scale technical, content, internal-linking, and conversion improvements.
• Present actionable recommendations and business impact to leadership.
• Support GEO efforts with SEO insights, content analysis, and technical recommendations.

Skills

SEO strategy

Technical SEO

Content optimization

Data analysis

Stakeholder management

Cross-functional collaboration

B2B SaaS experience

Tools

Google Search Console

Screaming Frog

Semrush

Adobe Analytics

Google Analytics

Job description

Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers human connection. Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation - AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

In This Role, You Will:

Cvent is looking for a Team Lead, SEO to join our growing SEO team and drive organic growth across its websites. This role will contribute to SEO strategy across technical SEO, content optimization, site architecture, internal linking, topical authority, organic conversion, and performance reporting.

The role will also support Generative Engine Optimization (GEO) as a secondary responsibility, helping improve Cvent's visibility, representation, and citations across AI assistants, answer engines, and generative search experiences.

Key responsibilities

SEO Strategy and Roadmap

• Help define and execute Cvent's enterprise SEO strategy and roadmap.
• Perform keyword research, search-intent mapping, competitive analysis, opportunity sizing, and forecasting.
• Set standards for SEO briefs, metadata, headings, internal linking, content quality, schema, and optimization QA.
• Partner with content, product marketing, web, development, analytics, and regional teams to improve organic performance.
• Embed SEO into content planning, site launches, migrations, campaigns, and CMS workflows.

Technical and content SEO

• Audit websites for crawlability, indexation, rendering, page experience, accessibility, structured data, and site architecture.
• Improve JavaScript rendering, canonicalization, redirects, XML sitemaps, robots directives, metadata, and internal linking.
• Build topic clusters and optimize landing pages, product pages, comparison pages, glossary pages, FAQs, blogs, and thought leadership.
• Identify content gaps, decay, cannibalization, duplication, and conversion opportunities.
• Work with digital PR and content teams on authority and link-earning initiatives.

Analytics and reporting

• Use Google Search Console, Google / Adobe Analytics, Screaming Frog, Semrush, and related tools to identify opportunities.
• Report on rankings, qualified organic traffic, conversions, assisted conversions, pipeline, and SEO health.
• Test and scale technical, content, internal-linking, and conversion improvements.
• Present actionable recommendations and business impact to leadership.

GEO support

• Support GEO efforts with SEO insights, content analysis, and technical recommendations.
• Provide relevant search, content, entity, and site-structure inputs for GEO initiatives.
• Help evaluate how AI experiences surface Cvent and competitors when requested.
• Contribute to GEO reporting and optimization projects while keeping SEO as the primary focus.

Here's What You Need:

• Required qualifications

  • 5-7 years of experience in SEO, organic growth, content strategy, or digital marketing.
  • Strong expertise in technical SEO, on-page SEO, content optimization, structured data, internal linking, search intent, and site architecture.
  • Experience contributing to SEO roadmaps and influencing cross-functional stakeholders.
  • Experience with B2B SaaS, enterprise technology, or large-scale content programs.
  • Working knowledge of HTML, CSS, JavaScript, modern CMS environments, and web analytics.
  • Familiarity with generative search, AI assistants, answer engines, and LLM citation behavior.
  • Strong analytical, communication, prioritization, and stakeholder-management skills.

  Performance measures

  • Organic visibility, rankings, qualified sessions, conversions, assisted conversions, and influenced pipeline.
  • Technical SEO health, indexation quality, issue-resolution velocity, content performance, and authority growth.
  • Secondary GEO measures: AI visibility, citation share, answer inclusion, and recommendation presence.