Systems & Data Integration lead - CRM

WPP Media Limited; Chennai District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

WPP is seeking a Systems & Data Integration Lead to drive the integration and data strategy for the Global CRM Programme. You will define patterns, align data models, and govern data across finance, marketing, and analytics.

In a federated, globally deployed setup, you’ll balance enterprise standards with local delivery and manage risks, ensuring scalable, compliant integration that enables AI and analytics adoption across markets.

Qualifications

• Experience leading large-scale systems and data integration.
• Strong knowledge of integration patterns, data flows, and governance.
• Experience with CRM platforms and ERP/finance systems; Dynamics is a plus.
• Ability to operate in federated environments balancing standards and local needs.
• Strong stakeholder management across business, product, architecture and delivery.

Responsibilities

• Define and own CRM integration and data strategy.
• Design integration patterns between Dynamics CRM and upstream/downstream systems.
• Align CRM data model with client, account, pipeline entities.
• Enforce integration and data standards to prevent divergence.
• Work with CRM leads and analysts for feasible designs.
• Partner with delivery teams to translate strategy into designs.
• Oversee data migration, quality, and governance.
• Identify integration risks and dependencies; escalate when needed.
• Support release planning and market onboarding for integration readiness.
• Collaborate with CRM Design Authority and Programme Board on decisions.

Skills

Systems integration

Data governance

CRM platforms

ERP/Finance systems

Stakeholder management

Dynamics experience

Delivery partners

Job description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we’re hiring:

As part of WPP’s multi‑year Enterprise Technology transformation, the Global CRM Programme is a foundational capability underpinning client, commercial, and data‑driven growth.

The consolidation of multiple CRM solutions into a single platform introduces significant systems integration and data complexity, including:

diverse legacy systems and interfaces inconsistent client, revenue, and pipeline data, varying agency and market integration patterns

A dedicated Systems & Data Integration Lead is required to:

define a coherent integration and data strategy

prevent point‑to‑point, market‑specific solutions

ensure CRM becomes a trusted system of record

enable scalable adoption of AI, analytics, and cross‑platform capabilities.

The Systems & Data Integration Lead is accountable for defining and governing the integration and data landscape for WPP’s Global CRM Programme, which is consolidating multiple legacy CRM platforms into a single, enterprise‑wide Microsoft Dynamics–based solution.

The role ensures the global CRM platform integrates effectively with the wider enterprise ecosystem (finance, work management, data, identity, marketing, and AI platforms), while protecting data integrity, consistency, security, and scalability across agencies, markets, and clients.

Operating within a centrally governed but locally deployed model, the role balances enterprise integration standards with practical delivery realities, enabling shared global processes and controlled local extension without re‑introducing fragmentation or technical debt.

What you’ll be doing:

• Define and own the CRM integration and data strategy, aligned to the overall enterprise architecture and CRM roadmap
• Lead the design of integration patterns between Microsoft Dynamics CRM and upstream/downstream systems (e.g. finance, work management, marketing, identity, analytics)
• Own the CRM data model alignment, ensuring consistency of client, account, pipeline, and related enterprise entities
• Establish and enforce integration and data standards, preventing local market or agency divergence
• Work closely with CRM Functional Leads and Business Analysts to ensure functional designs are feasible, scalable, and data‑sound
• Partner with technology delivery teams, enterprise architecture, and system integrators to translate strategy into executable designs and delivery plans
• Oversee data migration, data quality, and data governance considerations across rollout waves
• Identify and manage integration‑related risks, dependencies, and constraints, escalating where enterprise value or delivery viability is threatenedniated
• Support release planning and market onboarding by ensuring integration readiness and stability
• The role works closely with the CRM Design Authority and Technology Delivery Programme Board to ensure integration and data decisions align to business priorities, functional standards, and delivery constraints.

What you’ll need:

• Proven experience leading systems and data integration for large‑scale, global enterprise platforms
• Strong understanding of integration architecture patterns, data flows, and data governance in complex organisations
• Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience beneficial)
• Ability to operate in federated or multi‑business environments, balancing enterprise standards with local needs
• Strong stakeholder management skills, working across business, product, architecture, and delivery teams
• Experience working with system integrators and external delivery partners
• A pragmatic, outcome‑focused mindset with a strong bias for sustainability and long‑term value
• Comfortable making trade‑offs and explaining technical decisions in business terms

Who you are:

You’re open_:_ We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You’re optimistic_:_ We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You’re extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we’ll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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