Systems & Data Integration lead - CRM

Wpp; Chennai District; On-site; INR 8,514,664 - 11,352,885; Full time

Benefits offered by this job

Challenging and stimulating work

Scale and opportunity

Hybrid approach

Job summary

WPP in Chennai is seeking a skilled integration lead to oversee the Global CRM Program. This role requires defining integration strategies and ensuring data quality in a complex environment, collaborating with various teams.

The candidate should have proven experience in systems integration, especially with CRM platforms. Strong stakeholder management skills are essential, as well as a pragmatic mindset focused on long-term value.

WPP promotes a hybrid work approach and values diversity in the workplace.

Qualifications

• Proven experience leading systems and data integration for large-scale, global enterprise platforms.
• Strong understanding of integration architecture patterns and data flows.
• Experience working with CRM and ERP/finance systems.

Responsibilities

• Define a coherent integration and data strategy.
• Ensure CRM becomes a trusted system of record.
• Lead the design of integration patterns between CRM and other systems.

Skills

Systems and data integration

Integration architecture patterns

Stakeholder management

Microsoft Dynamics experience

Data governance

Job description

As part of WPP’s multi‑year Enterprise Technology transformation, the Global CRM Programme is a foundational capability underpinning client, commercial and data‑driven growth.

The consolidation of multiple CRM solutions into a single platform introduces significant systems integration and data complexity, including diverse legacy systems and interfaces inconsistent client, revenue, and pipeline data, and varying agency and market integration patterns.

Responsibilities

• Define a coherent integration and data strategy.
• Ensure CRM becomes a trusted system of record.
• Enable scalable adoption of AI, analytics, and cross‑platform capabilities.
• Define and govern the integration and data landscape for WPP’s Global CRM Programme.
• Ensure the global CRM platform integrates effectively with the wider enterprise ecosystem.
• Balance enterprise integration standards with practical delivery realities.
• Establish shared global processes and controlled local extension without re‑introducing fragmentation or technical debt.
• Lead the design of integration patterns between Microsoft Dynamics CRM and upstream/downstream systems.
• Own the CRM data model alignment, ensuring consistency of client, account, pipeline, and related enterprise entities.
• Establish and enforce integration and data standards to prevent local market or agency divergence.
• Work closely with CRM Functional Leads and Business Analysts to ensure functional designs are feasible, scalable, and data‑sound.
• Partner with technology delivery teams, enterprise architecture, and system integrators to translate strategy into executable designs and delivery plans.
• Oversee data migration, data quality, and data governance considerations across rollout waves.
• Identify and manage integration‑related risks, dependencies, and constraints, escalating where necessary.
• Support release planning and market onboarding by ensuring integration readiness and stability.
• Collaborate with the CRM Design Authority and Technology Delivery Programme Board to align decisions with business priorities and delivery constraints.

Qualifications

• Proven experience leading systems and data integration for large‑scale, global enterprise platforms.
• Strong understanding of integration architecture patterns, data flows, and data governance in complex organisations.
• Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience beneficial).
• Ability to operate in federated or multi‑business environments, balancing enterprise standards with local needs.
• Strong stakeholder management skills, working across business, product, architecture, and delivery teams.
• Experience working with system integrators and external delivery partners.
• A pragmatic, outcome‑focused mindset with a strong bias for sustainability and long‑term value.
• Comfortable making trade‑offs and explaining technical decisions in business terms.

Desired Personal Attributes

You’re open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views, and we are open‑minded to new ideas, new partnerships, and new ways of working.

You’re optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction to try the new and to seek the unexpected.

You’re extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

Benefits

• Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
• Scale and opportunity – Unparalleled projects at a scale that is unparalleled in the industry.
• Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers.
• Hybrid approach – Teams in the office around four days a week; accommodations or flexibility discussed during interview.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.