Strategic Segment Marketing - Go-to-Market Engineer

ON Semiconductor; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ON Semiconductor in Bengaluru is seeking a Strategic Segment Marketing - Go-to-Market Engineer to turn market insights into growth. You will own go-to-market strategies for system-level solutions, identify opportunities, test innovative approaches, measure impact, and refine strategy based on market feedback.

The role blends technical credibility with business acumen, requiring the creation of programs from the ground up and driving ecosystem engagement to accelerate solution adoption.

Qualifications

• Experience designing go-to-market plans for system-level solutions.
• Ability to translate market insights into actionable opportunities.
• Proven ability to build and manage partner ecosystems and campaigns.

Responsibilities

• Drive awareness and adoption of ON Semiconductor and partner solutions.
• Identify overlooked market opportunities for system-level offerings.
• Develop innovative promotion and partnership programs.
• Create content and campaigns that generate measurable business impact.
• Build relationships across internal and external ecosystems to accelerate adoption.

Skills

Go-to-market strategy

Market analysis

Ecosystem engagement

Content creation

Partnership development

Job description

Strategic Segment Marketing - Go-to-Market Engineer

About the Role

We are seeking a business-savvy, technically curious, and commercially minded engineer who enjoys turning market insights into business growth. This role is ideal for someone who thrives in ambiguous environments, enjoys building new programs from the ground up, and wants to influence how onsemi brings system-level solutions to market. You will own the development and execution of go-to-market strategies for system-level solutions, identification of new opportunities, testing innovative approaches, measuring impact, and continuously refining strategy based on market feedback.

Success in this role requires creativity, technical credibility, business acumen, and execution. The ideal candidate will help shape solution strategy, drive ecosystem engagement, create compelling content, and deliver measurable business impact. In addition to Go to Market strategy, the role includes multiple responsibilities within solutions, including block diagram analysis, performing teardowns, BOM analysis, and understanding and communicating conclusions to segment leads and management.

The successful candidate will combine their technical background with a strong work ethic, driving continuous learning toward understanding systems, business, market trends, marketing and partnerships. Success in this role includes:

• Driving awareness, ecosystem engagement and adoption of onsemi's and our partners' solutions.

• Identification of market opportunities that others have overlooked.

• Creation of innovative promotion and partnership programs.

• Development of content and campaigns that generate measurable business impact.

• Building relationships across internal and external ecosystems to accelerate solution adoption.

• Bringing new ideas, challenging assumptions, and continuously improving how we engage customers.

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world's most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:

https://www.onsemi.com/careers/career-benefits

We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.