Strategic Partner Marketing Manager

Hellokindred; India; Remote; INR 1,800,000 - 2,400,000; Full time

Job summary

HelloKindred is seeking a Strategic Partner Marketing Manager to lead end-to-end B2B partner campaigns, shaping narratives and content for complex technology transformations. You will coordinate with internal leaders, regional teams and partners like Microsoft, AWS and Google, delivering integrated campaigns from strategy to activation.

The role blends strategic marketing with hands-on execution, requiring comfort with senior stakeholders and global time zones, while embracing AI-enabled

Qualifications

• 7+ years of B2B marketing experience in tech, cloud, or complex environments.
• Experience in partner/alliance marketing with campaign strategy and demand gen.
• Proven ability to drive campaigns end-to-end, from strategy to delivery.
• Strong capabilities in positioning, messaging, and content strategy.
• Able to orchestrate as well as execute with senior stakeholders.
• Solid understanding of AI to improve marketing workflows and decisions.
• Comfortable collaborating virtually across time zones.

Responsibilities

• Drive end-to-end development and activation of integrated B2B partner campaigns.
• Shape campaign positioning, narratives, and content aligned with GTM priorities.
• Act as strategist and hands-on marketer, coordinating stakeholders and resources.
• Collaborate with regional/global teams and technology partners to deliver cohesive campaigns.
• Translate complex AI-enabled propositions into compelling marketing programs.
• Manage partner investments and MDF activities where applicable.
• Use data to assess performance and identify improvement opportunities.
• Apply AI to improve research, insights, and campaign efficiency.

Skills

B2B marketing

Partner marketing

Campaign management

Strategic thinking

Stakeholder management

AI in marketing

Virtual collaboration

Job description

Anticipated Contract Length: 6 months to start (with potential to extend)

Work set up: Remote - Please note, although this role is remote there may be occasional travel to the office or this role may convert to hybrid.

Our client, a global business and technology transformation company, is seeking a Strategic Partner Marketing Manager who can operate at the intersection of strategic marketing, partner marketing and hands-on campaign delivery.

We're looking for an orchestrator and a doer , someone who can take a complex business or technology transformation proposition, shape the narrative and content around it, align stakeholders, and drive integrated B2B campaigns from strategy through activation and measurement.

You'll work closely with internal marketing leaders, regional teams and strategic technology partners such as Microsoft, AWS and Google. Success requires a strong marketing mindset, the ability to turn complexity into clear and compelling campaigns, and the confidence to work across senior stakeholders while remaining hands-on in delivery.

What you will do:

• Drive the end-to-end development and activation of integrated B2B partner marketing campaigns, from initial strategy and planning through execution, measurement and optimization.
• Shape campaign positioning, narratives, content and messaging in alignment with broader GTM and business priorities.
• Act as both strategist and hands-on marketer, orchestrating stakeholders and resources while actively driving the work forward.
• Collaborate across regional and global marketing teams, strategic technology partners and creative teams to deliver cohesive campaigns.
• Translate complex technology, AI and business transformation propositions into compelling marketing programs and content.
• Manage partner investments and co-funded initiatives, including MDF processes where applicable.
• Use data and insights to continually assess campaign performance, demonstrate impact and identify opportunities for improvement.
• Apply AI meaningfully within day-to-day marketing workflows to improve research, insights, campaign development, reporting, measurement and operational efficiency.
• Experiment with new AI-enabled approaches and help identify opportunities to scale successful ways of working across campaigns and partners.

Requirements:

• 7+ years of B2B marketing experience within professional services, technology, cloud, business transformation or similarly complex environments.
• Experience in partner/alliance marketing combined with strong campaign strategy, integrated marketing, content or demand generation capabilities.
• Demonstrated ability to personally drive campaigns end-to-end, rather than solely coordinating activities or executing centrally developed programs.
• Strong strategic marketing capabilities, including positioning, messaging, content strategy and translating complex propositions to compelling campaigns.
• Ability to operate as both an orchestrator and a doer, comfortable influencing senior stakeholders while remaining hands-on.
• Strong practical understanding of AI and how it can systematically improve marketing workflows, decision-making, measurement and efficiency, beyond basic content generation.
• Comfortable working virtually across regional and global teams and multiple time zones.
• Consultative, curious and impact-driven, with strong communication and stakeholder-management skills.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.