Storyteller : O2O Marketing Automation and Lead Generation

Global Digital MOJO Group; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Flexible working hours and location

On-the-job training

Performance related bonus

Job summary

Global Digital MOJO Group in Bengaluru seeks an O2O Marketing automation specialist with a marketing technology focus. You will work with an international team across Hong Kong, Taiwan, Japan, India, Barcelona and Mexico City to design automation paths in O2O marketing engagements.

You will collaborate with Data Analytics, AI and visualization teams, set KPIs, review data-collection technology, integrate platforms such as Zapier, build dashboards and drive Generative AI initiatives into workflow.

Qualifications

• Undergraduate degree in a numerate subject.
• At least 2 years working experience in an O2O marketing role with positive impact on sales.
• Proficiency in EDM, CRM, Marketing automation tools, social media platforms
• English language proficiency (IELTS 6.5 or TOEIC 820)
• Second language (Mandarin, Cantonese, Japanese, Spanish)

Responsibilities

• Lead MOJO corporate marketing and multi-platform content copywriting.
• Collaborate with Interactive Media, Deeptech and Data Visualisation teams to create automation paths.
• Set and track KPIs using industry standard tools.
• Set up data links between marketing and sales funnel (e.g., Zapier).
• Develop dashboards for O2O integration and data visualization.
• Follow developments in programmatic and AI-driven automated marketing and lead generation tools.
• Assist with Generative AI integration into workflow.

Skills

O2O marketing

Marketing automation

Data analytics

AI-driven analytics

Dashboards / data visualization

Zapier experience

Education

Undergraduate degree in numerate subject

Tools

Zapier

CRM

Marketing automation tools

Data Visualization tools

Job description

Home Studio

Bangalore/Pune

Role Description

O2O Marketing automation specialist with marketing technology focus. Working in a English with an international team - with colleagues in Hong Kong, Taiwan, Japan, India, Barcelona and Mexico City. Working closely with Data Analytics, AI and visualisation.

Marketing Strategy, Planning, Tactics and Production

• MOJO corporate marketing
• Multi-platform content copywriting
• Working with Interactive Media, Deeptech and Data Visualisation teams to create automation paths in all O2O marketing engagements.
• Setting and tracking KPIs using industry standard tools

O2O Marketing Funnel Automation/Data Collection/Platform Management

• Data-collection technology review (online marketing, internet, motion sensors, retail POS, CCTV, and biometrics)
• Setting up AI-driven data analysis and decision making triggers
• Platform review, setup, integration and management

Marketing to Sales Funnel Setup and Tracking

• Setting up and tracking data links between marketing and sales funnel using Zapier or similar
• Setting up and tracking alerts for data transfer
• Using AI-driven data analysis and decision making

O2O Marketing Integration

• Dashboards for O2O integration
• Linking to offline sensors and people tracker

Market Insights

• Follow developments in programmatic and AI-driven automated marketing and lead generation tools

Other Duties

• Generative AI integration into workflow
• As needed

Have you got what it takes to join our team?

Skills Required

• At least an undergraduate degree in a numerate subject
• At least 2 years working experience in O2O marketing role that has positively impacted sales
• Proficiency in EDM, CRM, Marketing automation tools, social media platforms
• English (IELTS 6.5 or equivalent TOEIC 820/ EIKEN Grade 1)
• Second language (Mandarin, Cantonese, Japanese, Spanish)

All MOJO staff are 21st century digital leaders.

Personality Qualities

• Appreciation of the central role of Design in technology application
• Proven experience in the following area Gaming, AdTech, Agritech, EdTech, MedTech, Design, and SmartCity applications
• Good communicator of basic concepts and strategies
• Actively following technology and company trends

Benefits

• Flexible working hours and location
• On-the-job training
• Performance related bonus