Store Manager

Ciel HR; Kalamassery; On-site; INR 600,000 - 900,000; Full time

Job summary

Ciel HR is seeking a Store Manager for a sports/fashion retail environment in Kerala, Kalamassery. You will drive store performance, lead a team of sales associates and department leaders, and ensure brand standards in store visuals and stock levels.

You will also plan campaigns, monitor KPIs, build strong customer relationships, recruit and train staff, and ensure health and safety and SOP adherence. Weekend/public holiday work required.

Qualifications

• 4-6 years of relevant experience in sports/fashion/apparel retail.
• Minimum 3 years in a leadership role.
• Strong leadership, communication, and organizational skills.
• Proven ability to drive sales and manage store KPIs.
• Hands-on leadership style that inspires teams.
• Passion for sports and active lifestyle.
• Knowledge of local market trends and customer preferences.
• Flexible to work on weekends and public holidays.
• Background as an athlete or sports enthusiast is preferred.
• Experience with Nike, Adidas, Puma brands is preferred.

Responsibilities

• Drive overall store performance in line with sales, profitability, and customer service goals.
• Lead, coach, and develop a team of sales associates and department leaders.
• Ensure the store is visually appealing and well-stocked in line with brand standards.
• Monitor inventory levels, stock replenishment, and shrinkage control.
• Plan and execute seasonal campaigns, in-store activations, and merchandising.
• Analyze store KPIs and identify areas for improvement.
• Build strong customer relationships and ensure consistent high service standards.
• Recruit and train team members aligned with brand culture and values.
• Maintain adherence to company policies, health & safety, and operational SOPs.

Skills

Leadership

Communication

Organizational skills

Sales drive

KPI management

Customer service

Team development

Job description

Role & responsibilities

• Drive overall store performance in line with sales, profitability, and customer service goals.
• Lead, coach, and develop a team of sales associates and department leaders.
• Ensure the store is visually appealing and well-stocked in line with brand standards.
• Monitor inventory levels, stock replenishment, and shrinkage control.
• Plan and execute seasonal campaigns, in-store activations, and merchandising.
• Analyze store KPIs and identify areas for improvement.
• Build strong customer relationships and ensure consistent high service standards.
• Recruit and train team members aligned with brand culture and values.
• Maintain adherence to company policies, health & safety, and operational SOPs.

Preferred candidate profile

• 4-6 years of relevant experience in sports retail or fashion/apparel retail; minimum 3 years in a leadership role.
• Strong leadership, communication, and organizational skills
• Proven ability to drive sales and manage store KPIs
• Ability to inspire and engage teams with a hands-on leadership style.
• A genuine passion for sports and active lifestyle.
• Knowledge of local market trends and customer preferences.
• Flexible to work on weekends and public holidays.
• Preferred Qualities: Background as an athlete, sportsperson, or strong sports enthusiast.
• Previous experience working in brands like Nike, Adidas, Puma, etc.