Store incharge - RJ New

AgroStar; Kawardha; Remote; INR 300,000 - 500,000; Full time

Job summary

AgroStar (Ulink Agritech Private Limited) seeks a Store Incharge – CoCo to own end-to-end operations of a retail store dedicated to farmers. You will drive sales, manage inventory and cash, and ensure a high-quality farmer experience at RJ store location.

You will build farmer networks, coordinate with the operations team, and support local marketing efforts while ensuring compliance with SOPs and company policies.

Qualifications

• Graduation in any discipline; B.Sc. Agriculture preferred.
• 1–3 years of experience; freshers with strong local farmer networks may be considered.
• Local-language communication and basic Hindi; proficiency in digital tools and billing software.

Responsibilities

• Manage daily store operations and comply with SOPs.
• Achieve sales targets for Gross Sales, Net Sales, GM%, and Unique Farmers.
• Drive sales of seeds, crop protection, nutrition products, and related services.
• Build farmer relationships, acquire new farmers, retain customers, and improve farmer satisfaction.
• Manage inventory, stock replenishment, billing, cash collections and reconciliation.
• Maintain operational records and submit performance reports.
• Support farmer meetings, product demonstrations and local marketing campaigns.
• Coordinate with store helpers, Cluster/Area Managers, Supply Chain and HR teams.

Skills

Local-language communication

Basic Hindi

Digital literacy

Billing software

Smartphone applications

WhatsApp reporting

Sales

Customer service

Education

Graduation (B.Sc. Agriculture preferred)

Tools

Store operations software

Billing system

Job description

Group Company: AgroStar (Ulink Agritech Private Limited)

Designation: Store Incharge – CoCo (Company Owned, Company Operated) Retail Store

Office Location: RJ(store-specific)

Position description: Own end-to-end operations of an AgroStar CoCo retail store, drive sales and farmer footfall, maintain inventory and cash accuracy, and deliver a high-quality farmer experience.

Primary Responsibilities:

• Manage daily store operations and compliance with company SOPs.
• Achieve sales targets for Gross Sales, Net Sales, GM%, and Unique Farmers.
• Drive sales of seeds, crop protection, nutrition products, and related services.
• Build farmer relationships, acquire new farmers, retain existing customers, and improve farmer satisfaction.
• Manage inventory, stock replenishment, product storage, billing, cash collections, and reconciliation.
• Maintain operational records and submit performance reports.

Additional Responsibilities:

• Support farmer meetings, product demonstrations, and local marketing campaigns.
• Coordinate with store helpers, Cluster/Area Managers, Supply Chain, and HR teams.
• Collect farmer feedback and support NPS improvement initiatives.

Reporting Team

Reporting Department: CoCo Retail Operations

Category: Graduate

Field specialization: Agriculture preferred

Degree: Graduation in any discipline; B.Sc. Agriculture preferred

Academic score: Not specified

Institution tier: Not specified

Required Certification/s: Not specified

Required Training/s: Not specified

Industry: Retail sales, agri-input sales, or farmer-facing roles

Role: Retail Store Operations / Sales / Farmer Relationship Management

Years of experience: 1–3 years; freshers with strong local farmer networks may be considered

Key Performance Indicators: Gross Sales, Net Sales, GM%, Unique Farmers, walk-in conversion, ARPU, AOV, farmer retention, inventory accuracy, stock-outs, billing accuracy, cash reconciliation, and farmer satisfaction/NPS.

Required Competencies: Customer-first mindset, target orientation, integrity, ownership, relationship management, and operational discipline.

Required Knowledge: Local cropping patterns, commonly used agri-inputs, store operations, inventory management, billing processes, and company SOPs.

Required Skills: Local-language communication, basic Hindi, digital literacy, billing software, smartphone applications, WhatsApp reporting, sales, and customer service.

Required abilities

Physical: Ability to manage ground-level store operations and undertake local farmer outreach.

Other: Ability to work independently, handle cash and inventory responsibly, and work during weekends and peak seasons.

Work Environment Details: Frontline retail-store role involving daily store operations, farmer interactions, sales activities, inventory handling, and local market engagement.

Specific requirements

Travel: Local travel for farmer outreach and business development.

Vehicle: Own two-wheeler and valid driving licence preferred.

Pay Rate: To be confirmed as per company compensation policy.

Contract Types: Full-Time

Time Constraints: Retail schedule, including weekends and peak-season days.

Compliance Related: Follow company SOPs, statutory requirements, licensing, signage, safety norms, cash-handling procedures, and inventory controls.