Sr. SEO and Content Strategist

Australian Premium Solar (India) Ltd.; Ahmedabad District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Australian Premium Solar (India) Ltd. seeks a Senior SEO & Content Strategist to own the organic growth strategy, improve search visibility, and develop content that attracts qualified traffic and generates leads.

You'll lead technical SEO, on-page optimization, keyword research, and content creation for service pages, blogs, and buying guides, working with marketing, design, and development teams.

The role requires strategic thinking, independent execution, and measurable results.

Qualifications

• 3–5+ years of hands-on SEO experience.
• Strong understanding of technical SEO, on-page SEO, and content strategy.
• Proven experience improving organic rankings and generating qualified traffic.
• Excellent writing, editing, and content development skills.
• Experience with WordPress and SEO tools.
• Australian SEO or solar/renewable energy experience is desirable.
• Must know Google Search Console, Keyword research, Google Analytics, GTM

Responsibilities

• Develop and execute SEO strategies aligned with business and lead-generation goals.
• Conduct in-depth keyword research, competitor analysis, and search-intent analysis.
• Manage technical SEO, on-page optimisation, internal linking, and website structure.
• Identify ranking opportunities and content gaps to outperform competitors.
• Create and optimise high-quality content, including service pages, landing pages, blogs, and buying guides.
• Improve existing content to increase rankings, engagement, and conversions.
• Monitor SEO performance using Google Search Console, GA4, Ahrefs, Semrush, or similar tools.
• Collaborate with marketing, design, and development teams to implement SEO improvements.

Skills

Technical SEO

Content Strategy

Keyword Research

Analytics

WordPress

SEO Tools

Content Writing

Tools

Google Search Console

GA4

Ahrefs

Semrush

Google Analytics

GTM

Job description

We are Hiring : Senior SEO & Content Strategist

Timing:6AM to 3PM

About the role

We are looking for an experienced SEO & Content Strategist with strong technical SEO knowledge and exceptional content development skills. The successful candidate will take ownership of our organic growth strategy, improve search visibility, and develop content that attracts qualified traffic and generates leads.

Key responsibilities

• Develop and execute SEO strategies aligned with business and lead-generation goals.
• Conduct in-depth keyword research, competitor analysis, and search-intent analysis.
• Manage technical SEO, on-page optimisation, internal linking, and website structure.
• Identify ranking opportunities and content gaps to outperform competitors.
• Create and optimise high-quality content, including service pages, landing pages, blogs, and buying guides.
• Improve existing content to increase rankings, engagement, and conversions.
• Monitor SEO performance using Google Search Console, GA4, Ahrefs, Semrush, or similar tools.
• Collaborate with marketing, design, and development teams to implement SEO improvements.

Requirements

• 3–5+ years of hands‑on SEO experience.
• Strong understanding of technical SEO, on-page SEO, and content strategy.
• Proven experience improving organic rankings and generating qualified traffic.
• Excellent writing, editing, and content development skills.
• Strong analytical and problem‑solving abilities.
• Experience with WordPress and SEO tools.
• Australian SEO or solar/renewable‑energy experience is desirable.
• Must know Google Search Console, Keyword research, Google Analytics, GTM

What we’re looking for

Someone who can think strategically, execute independently, and deliver measurable results—not just produce content or generate reports.