Sr. Relationship Manager - Andheri

Aditya Birla Sun Life Asset Management Ltd (AMC); Maharashtra; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aditya Birla Sun Life Asset Management Ltd (AMC) is seeking an energetic Sales Relationship Manager to oversee IFAs, banks and NDs, driving equity/debt sales and SIP growth across distributors.

The role focuses on profiling and engaging distributors, meeting them regularly, and educating them on the advantages of the AMC portfolio to maximize market reach. Strong relationship-building skills and market awareness are essential to succeed in a competitive MF landscape.

Qualifications

• Experience in managing distributor networks (IFAs/Bank/NDs) and achieving sales targets.
• Strong communication and negotiation skills to train and motivate channel partners.
• Ability to analyze market and distributor performance to optimize sales strategy.

Responsibilities

• KRA1: Profiling distributors and targeting them accordingly; ensure timely communication and meetings with distributors.
• KRA2: Achieve targeted SIPs by showcasing offerings and educating distributors on wealth creation benefits.
• KRA3: Add new investors and support distributors to grow their client base through initiatives.

Skills

Distributor management

Sales target achievement

Relationship building

Job description

Job Purpose

Responsible for managing IFAs/BANKs/ NDs and achievement of the sales target expected from those set of distributors.

Job Purpose

Responsible for managing IFAs/BANKs/ NDs and achievement of the sales target expected from those set of distributors. To ensure attainment of maximum market share from these set of IFAs/BANKs/ NDs

Job Context & Major Challenges

Job Context:/Job Challenges: Retail is an equally important arm of the MF business as compared to institutional. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely – IFA, ND, PCG & Banking. Retail expansion is another critical parameter for success in increasing reach. Apart from generating sales from existing POS, creating new POS to increase distribution base is an important element of the retail business.

Activation – One of the most important aspects of the IFAs/BANKs/ NDs channel is to increase activation of the POS i.e. maximum POS selling our product. With every Relationship Manager managing a large number of relationships, to be able to reach out to them to ensure that they remain consistently active with us is a challenge.

• High Market Share – Creating top of the mind recall in the mind of the IFAs/BANKs/ NDs is another important challenge in this role. With the presence of over 35 players in the industry, we need to have a high recall, which will lead to enhanced market share.
• Training & Updation – To update the IFAs/BANKs/ NDs a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 To achieve the allocated equity and debt sales target Profiling distributors and targeting them accordingly. Ensuring timely communication of information and personally meeting them periodically. generation, focussed group discussions with investors

KRA2 To achieve the targeted amount of new SIPs Focus on the unique offering in this segment to maximise sales. To communicate and educate the distributors about its advantages and potential as a tool for wealth creation

KRA3 To ensure that the targeted number of new investors (folios) is added Ensuring that maximum existing investors of all IFAs are investing with us. To support distributors in new initiatives to help them increase their client base.