Relationship Manager - Gangtok

Aditya Birla Sun Life Asset Management Ltd (AMC); Sikkim; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aditya Birla Sun Life Asset Management Ltd (AMC) seeks a Relationship Manager in India to enhance visibility and goodwill with channel partners while ensuring prompt service for issue resolution. You will drive engagement with distributors, IFAs and corporate clients, promoting visibility of products and schemes to foster trust and sales growth.

You will regularly interact with partners to keep them informed about offerings, respond to inquiries, and deliver high-quality service that supports

Qualifications

• Experience in sales/relationship management within financial services.
• Strong communication and interpersonal skills.
• Ability to analyse market information and identify opportunities.

Responsibilities

• Execute sales plans and drive maximum sales through regular client engagement.
• Manage and nurture relationships with distributors, IFAs and corporate clients.
• Disseminate product updates and scheme information to channel partners in a timely manner.
• Ensure compliance with internal reporting and audit standards.

Job description

Job Purpose

Implementing the sales strategy to maximize sales from allocated channel relationships, by promoting visibility and ensuring service standards are met.

Job Context & Major Challenges

Organisation Context

Birla Sunlife Asset Management Company is one of the early entrants into the market with a 15 year history of Asset Management in India. It is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.

About The AMC Industry

The Indian MF Industry has grown on the back of some really strong performance of the Indian equity market. However, it remains to be seen whether the industry has matured enough to handle the downside as well, when the performance of the market tapers, as it has since January 2008.

The long term outlook for Indian equities continues to remain positive, and going forward, equity returns are expected to track the earnings growth.

There is an increased interest globally on Indias fast growing asset management business. This can also be witnessed with entry of new global players in the market and a number of other global players queuing up for licenses.

Other important developments have been that there has been a rise in the percentage invested in equity products as compared to debt products in the last year and decision by SEBI to waive the entry load for investors making applications for investments in existing mutual fund schemes directly.

AMC Market in India

The Indian mutual fund industry assets under management (AUM) settled at Rs. 7,62,502 Crores for October 2009. Including fund of funds, the total AUM stood at Rs. 7,63,362 Crores as on October 2009. The AUM as of March 2009 stood at Rs. 4,93,189 Crores.

On the performance of the Mutual fund companies, As of October 2009, Reliance mutual fund is the countries largest private sector mutual fund house in terms of assets under management at Rs. 1,16,781 Crores, followed by HDFC mutual fund at Rs. 93,316 Crores, followed by ICICI Prudential at Rs. 80,524 Crores, UTI mutual fund is No. 4 in terms of AUM at Rs. 76,847 Crores BSLAMC is at No. 5 in terms of market position with Rs. 65,052 Crores.

Job Context

As RM, the role is to increase visibility and goodwill among channel partners and distributors by regular interaction and ensuring prompt service for any issues. The basic idea is to keep the channels informed on company products and schemes to create awareness among the target clientele (Retail and corporate investors).

Key Challenges

Managing relationships of different types at the same time, which require very different approaches. (Eg. Handling IFAs is different from handling Corporate clients)

Constant updation of Market information about distributors and Knowledge of Debt & Equity Market in a very dynamic Market.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

• KRA1 Executing sales plans and ensuring maximum sales by engaging with clients on a regular basis. 1. Obtaining and analyse information from market, identify new clients, make direct pitches, liase with channel partners/corporates, augment relationship to increase sales
• KRA2 Managing Client Relationships through prompt service, visibility and training Meeting distributors/IFAs/NDs on a regular basis Disseminating updates and other product related information in timely manner Efficient and timely after sales support
• KRA3 Adhering to sales and reporting standards. Compliance with internal reporting & audit systems
• KRA4 Executing sales plans and ensuring maximum sales by engaging with clients on a regular basis. Obtaining and analyse information from market, identify new clients, make direct pitches, liase with channel partners/corporates, augment relationship to increase sales.
• KRA5 Managing Client Relationships through prompt service, visibility and training. Meeting distributors/IFAs/NDs on a regular basis Disseminating updates and other product related information in timely manner Efficient and timely after sales support
• KRA6 Adhering to sales and reporting standards. Compliance with internal reporting & audit systems