Sr Marketing Manager

Axiro Semiconductor; Bengaluru; In loco; INR 3.200.000 - 6.500.000; Tempo pieno

Descrizione del lavoro

Axiro Semiconductor, a Bengaluru-based fabless semiconductor design company, seeks a Senior Marketing Manager to define and execute strategic marketing across AI, edge computing, and embedded systems. You will collaborate with product, engineering and leadership to accelerate revenue growth and strengthen customer engagement.

Responsibilities include market analysis, go-to-market leadership, demand generation, content development, and enabling sales with technical marketing materials.

Competenze

• Bachelor's degree in Marketing, Business, Electrical Engineering, Computer Engineering, or related field.
• MBA preferred.

Mansioni

• Develop and execute comprehensive marketing strategies aligned with objectives, roadmaps, and opportunities.
• Create compelling product positioning and value propositions communicating technical differentiation.
• Lead product launch activities, GTM plans, and customer engagement campaigns for semiconductor solutions.
• Develop and manage campaigns to generate awareness, qualified leads, and design-win opportunities.
• Oversee creation of sales materials, briefs, white papers, notes, presentations, videos, and collateral.
• Conduct market research, customer analysis, and competitive assessments to identify trends and opportunities.
• Provide tools and training that enable sales engineering teams to position products effectively.
• Engage customers through meetings, workshops, webinars, trade shows, and conferences to strengthen presence.
• Coordinate reference designs, demos, and evaluation kits to highlight product capabilities.
• Ensure consistent branding across channels and materials.
• Drive digital marketing initiatives to improve engagement and lead generation.
• Collaborate with engineering, product, operations, and leadership to align activities with goals.
• Define and track key marketing metrics, including lead conversion and ROI.

Conoscenze

Marketing strategy

Product marketing

Demand generation

Go-to-market

Content development

Market intelligence

Communication skills

Leadership

Formazione

Bachelor's degree in Marketing, Business, Electrical Engineering, Computer Engineering, or related field

MBA preferred

Descrizione del lavoro

Job Summary

Axiro Semiconductor is a fabless semiconductor design company headquartered in Bengaluru. Axiro represents India's leap into the global semiconductor arena. With millions of chips powering global networks across India, the US, and Europe, and cutting-edge expertise spanning RF, mmWave, GaN, and next-generation communication technologies, Axiro is engineering the future of how the world connects, computes, and communicates.

We are seeking an experienced Senior Marketing Manager to lead the development and execution of strategic marketing initiatives for our semiconductor product portfolio. In this role, you will be responsible for driving market awareness, demand generation, product positioning, and go-to-market execution across target markets including AI, edge computing, and embedded systems.

You will work closely with product management, engineering, and executive leadership to define marketing strategies that accelerate revenue growth, strengthen customer engagement, and enhance brand recognition. This role requires a strong blend of semiconductor industry knowledge, marketing expertise, business acumen, and leadership skills.

Responsibilities

• Marketing Strategy: Develop and execute comprehensive marketing strategies aligned with corporate objectives, product roadmaps, and target market opportunities.
• Product Positioning Messaging: Create compelling product positioning and value propositions that clearly communicate technical differentiation and customer benefits.
• Go-to-Market Leadership: Lead product launch activities, market introduction plans, and customer engagement campaigns for new semiconductor solutions.
• Demand Generation: Develop and manage campaigns that generate customer awareness, qualified leads, and design-win opportunities.
• Content Development: Oversee the creation of sales materials, product briefs, white papers, notes, presentations, videos, web content, and marketing collateral.
• Market Analysis: Conduct market research, customer analysis, and competitive assessments to identify trends, opportunities, and potential threats.
• Enablement: Provide tools, training, and technical marketing materials that enable sales engineering teams to effectively position products.
• Customer Engagement: Customer meetings, technical workshops, webinars, trade shows, and industry conferences to strengthen market presence.
• Reference Designs Demos: Coordinate the development and promotion of reference platforms, evaluation kits, and demonstrations that highlight product capabilities.
• Brand Management: Ensure consistent messaging and branding across all marketing channels and customer-facing materials.
• Digital Marketing: Drive website, social media, marketing, and digital campaign initiatives to improve customer engagement and lead generation.
• Cross-functional Collaboration: Work closely with engineering, product management, operations, and executive leadership to align marketing activities with business goals.
• Performance Measurement: Define and track key marketing metrics, including campaign performance, lead conversion, customer engagement, and ROI.

Qualifications

• Education: Bachelors degree in Marketing, Business, Electrical Engineering, Computer Engineering, or related field; MBA preferred.
• Experience: 10+ years of marketing experience, including at least 5 years within the semiconductor, embedded systems, or electronics industry.
• Semiconductor Expertise: Strong understanding of semiconductor including MCUs, MPUs, SoCs, AI accelerators, mixed-signal devices, connectivity solutions, sensors, and embedded systems.
• Marketing Leadership: Proven experience developing and executing successful product marketing and demand generation strategies.
• Content Development: Strong ability to create compelling technical and business-focused marketing content.
• Market Intelligence: Experience analyzing market trends, competitive landscapes, customer needs, and emerging technologies.
• Communication Skills: Excellent verbal, written, presentation, and storytelling skills for both technical and business audiences.
• Project Management: Ability to manage multiple projects and product launches simultaneously in a fast-paced environment.
• Leadership Skills: Proven ability to influence cross-functional teams and drive consensus across organizations.
• Analytical Skills: Strong capability to leverage market and campaign data to drive business decisions.
• Customer-Facing Skills: Comfortable presenting to customers, partners, industry analysts, and executive leadership.

Preferred Qualifications

• Experience marketing for ADAS, digital cockpit, edge AI, automation, robotics, or intelligent vision systems.
• Familiarity with ecosystems including AUTOSAR, ISO 26262, ASPICE, and ISO 21434.
• Experience in global product launches and managing multi-region marketing campaigns.
• Hands-on experience in developing customer-facing demos, reference platforms, and technical marketing assets.
• Understanding of AI/ML, embedded software, connectivity, and next-generation semiconductor technologies.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.